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Simple answer? Alexa is pure junk. I detail some of this in this answer: What is wrong with Alexa Ranking? The take away is that it is impossible for anyone to analyze your sites traffic externally where as Google Analytics uses a JavaScript bug to collect traffic metrics of your site directly. One caveat is the Ghost Referrals found in this answer: How to ...


Believe your Google Analytics, because it takes geographical data directly from all your visitors who have loaded your analytics script. Here's instead how Alexa collects data: Alexa's traffic estimates are based on data from our global traffic panel, which is a sample of millions of Internet users using one of over 25,000 different browser extensions. ...

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