New answers tagged advertising
When websites receive over a certain volume of traffic/clicks/impressions, AdSense enables them to use more integrated looking, customised ad styles beyond those still pretty generic looking styles. Unless your traffic is above this threshold, you'll have to make do with the customisations you're allowed as shown in the other answer.
Yes, your use of Microdata and schema.org is correct. Instead of div, you might want consider using the sectioning element aside: The element can be used for […] advertising, […] That way the advertisement is separate from the main content flow of your document. Oh, and don’t forget to provide an alt attribute for the image. Depending on the ad, you ...
So it seems you're using Adsense as a feature of your site and not just as a source of revenue. I would say that's counter-intuitive to the point and purpose of Adsense and software like it. Adsense is working from the wealth of knowledge it has gained about your users and algorithmically finds ads it thinks will get better conversions. Sometimes that means ...
There is no way to block "follow me" ads. However, I'm not sure that contextual ads inherently have "more integrity". Ads on any subject can be good or bad. My advice would be to block all the sensitive categories in "Allow & block ads", as these typically worse adverts. Then keep an eye on the ad review center to block anything that looks spammy.
I think that there isn't any way to refuse them in Adsense. The "follow me" ads are an option in Adwords and is called "Remarketing". You can find documentation here: http://www.google.com/ads/innovations/remarketing.html
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