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What is not visible to users (ever) is not taken into account by Google for ranking. Hidding SFM_Tooltip is not a solution. One option in your case is to put keywords in your image's filename. Google searches for information in filenames. Another solution is to display text if someone clicks on the image. This text will be discounted for rankings since it ...


What is the reason for placing text in an image rather than having it loaded in the HTML? You generally want all your text crawled to be used for visitors and crawlers. Look at the clean cache of the page and use the "Fetch as Google" tool in GWT to see what Googlebot sees. Here is how your page currently looks to Googlebot: ...

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