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In some MVC, campaign trackers can soft 404 during a platform side route/redirect even if the campaign rewrite on url was successful. I can think of one popular ecom platform that does this causing false 404 positives on every single tracker rewrite it makes. It can straight break the redirect too if its a software side thing. If the page is generated from ...


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In addition to total lack of data in content zones, or repeated strings in empties, "Not Found" seems to be the general word trigger for soft 404. If that string is there, you can try removing it and replacing with funny randomized others like "This dude is obviously not a comment pioneer" or "Comments arent gonna write themselves ya know..." or "Tired of ...


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What is the correct http status code to handle these types of pages which exist, but may/not have data on them in the future? If no data is present, I would specify a noindex, follow directive. PHP example: <?php if(empty($posts)): ?> <meta name="robots" content="index, follow"> <?php endif; ?> When content is added, the above ...


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The reported Soft-404 (a page that perhaps looks like a 404 but returns a 200 OK status) is really just a "helpful" report that GWT provides. "Hey, your site has served a page that really doesn't have anything on it?!" It is not necessarily a problem, unless your page contained valid content that you wanted indexed, or it should be a real 404 (returning a ...


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Newer apple versions request these files (in this order) /apple-touch-icon-120x120-precomposed.png /apple-touch-icon-120x120.png /apple-touch-icon-precomposed.png /apple-touch-icon.png


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I think your question is a bit confusing, probably mainly because you have some terminology mixed up. A redirect literally just means that a client tried to load a certain URL, and the server redirected them to another page. Whether or not this is the page the user intended has little to do with it from a technical standpoint. A HTTP Status code is a ...



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