A measure of how much information is transmitted to and from a website. Traffic can be measured in many ways, such as how many people visit your site or how many times your site has been loaded (page views).

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We changed our URL and our impressions dropped almost 100%

The company I worked for changed their domain about a month ago and updated the URLs for all of the pages. We mostly removed the .aspx from the ends and decreased the depth of many of our pages. We ...