Tag Management, such as the Google Tag Manager, allows greater flexibility in the management and deployment of Javascript snippets and code for websites based on rules, macros and other pre-defined logic.

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When having multiple firing rules in Tag Manager - “and” or “or”?

Let us say I have some tag in Tag Manager. This event has two firing rules: "All pages" "Domain equals domain.com" Is this seen as an: (1) AND (2) or: (1) OR (2) This is quite important for ...
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How to make a split test that reduces scripts from Google Tag Manager in a tool like VisualWebOptimizer

We have a website, where we use Google Tag Manager, in order to insert a big amount of scripts. We want to run a split test, where we reduce these scripts by 70%, which should improve load time (even ...
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How to publish the NewRelic tags using Google Tag Manager?

The tag for NewRelic consists of 2 parts: one for the head and one in the body. How can I publish this tags using Google Tag Manager?
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Google Tag Manager - Link Click Listener Check Validation option

What does the "Check Validation" option for a Link Click Listener mean? The description says "Only fire tags when the action of opening a link is considered valid", but what does that actually mean? ...
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How do I add Google Tag Manager on Blogger?

I tried to paste the code generated through Google Tag Manager to my blog and I verified that the code was copied exactly, but always I get the same message error: "The reference to entity "l" ...
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Is there a way I can filter traffic by page-type based upon URL structure in Google-Analytics or Google Webmaster Tools?

I have a local business directory site. I'm trying to segment my incoming traffic by page-type such that I can find out what percentage of traffic is going to zip code pages exclusively and what ...
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Using Google Tag Manager to define the page type

So, I am looking to add a tag that I want to use for A/B testing, however we don't have a page-type URL structure. Fortunately the tool can recognise page type if I pass it by Javascript. <script ...
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Tracking universal analytics events through Google Tag Manager

I have an Universal Analytics property installed on my site through Google Tag Manager. Following this article on tracking classic ga.js events through GTM I have given my tracker a global name _gua. ...