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A social network called “socialnetwork” in Google Analytics

I have stumbled across a social network that Google analytics recognises as simple "socialnetwork" which is referring some users to my site, as shown in the image below: Does anyone know where this ...
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Add a source to the Social channel in GA

I manage a site that is getting lots of referral traffic from yummly.com. All this traffic is showing up in Google Analytics as referral traffic, but I would like it to be classified as social ...