SERPs (or singular SERP) is an abbreviation for Search Engine Results Pages or Search Engine Results Positions. Most commonly it describes a page generated by a user's input for a given search phrase or word.

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SEO and reversed (key)words

I am frequently finding sites that use reversed words in domain names and content. Just an example: www.elgoog.com or something like "Sincerely yours elgoog". Does these word have value in SEO and ...
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Why does Google Search Results differ when logged in and logged out?

I have noticed when I am logged into my Google account and type my domain into Google search the results differ from than when I'm not logged in. For example when I'm logged in my site is 1st and when ...
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How important is the domain name for SEO

Most people advice to buy a domain name that exactly matches your main business field. For example if you sell computers the best one will probably be computers.com but with millions(maybe billions) ...
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Japanese Hosting And Search Engine Rankings

I have a website that is currently hosted in Japan and has been for a number of years. Its well established in the search engines in both Yahoo Japan and Google Japan. For numerous reasons its become ...
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Why does Google sometimes show fewer than the standard pair of lines for the “snippet”?

Normally websites listed in Google's results pages are shown with a standard excerpt comprising two lines with a [...] at the end of the second line. Occasionally Google allows the website a full ...
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Can anyone recommend a Google SERP tracker? [closed]

I want to track my website's position in Google's search results for around 50 keywords/phrases and I am looking to a nice web service or Windows application to automate this process. Ideally, I want ...
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Display of special characters in the page title in SERPs

I have noticed a few oddities recently with the titles of web pages in search engine results pages (SERPs). I started using some special characters in my page titles in order to make them look ...
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How do I get Google to show links to my site hierarchy in search results?

I have recently noticed that for some websites, Google is linking to different locations in the site hierarchy instead of just the destination page URL. For instance, searching for "Malibu Rum Drink ...