Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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169
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20answers
26k views

What are the best ways to increase a site's position in Google?

What are the best ways to increase a site's position in Google?
110
votes
1answer
17k views

Does the order of keywords matter in a page title?

Stack Overflow has made a change to their page titles such that the most popular tag for a question appears at the start of the title. The change is being deployed across the network, so check out ...
83
votes
10answers
2k views

URLs: Should I use hyphens, underscores or plus symbols?

Which is better for search engines? example.com/my_cool_page.html example.com/my-cool-page.html example.com/my+cool+page.html
66
votes
5answers
9k views

How do I transition to SSL without affecting PageRank?

Here at Stack Exchange we're working on moving all traffic to SSL. The reason we're not doing logged-in-users only is that one side of the login divide would suffer a redirect from Google every time. ...
54
votes
5answers
13k views

How bad is it to use display: none in CSS?

I've heard many times that it's bad to use display: none for SEO reasons, as it could be an attempt to push in irrelevant popular keywords. A few questions: Is that still received wisdom? Does it ...
53
votes
11answers
1k views

SEO: Where do I start? [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? I am primarily a software developer however I tend to delve in some web development from time to ...
52
votes
3answers
4k views

How do I rename a domain and preserve PageRank?

As part of graduating from Area51 and becoming a full fledged site we sometimes change domain names from http://topic.stackexchange.com to http://example.com. Aside from the obvious 301 redirect rules ...
45
votes
6answers
6k views

Another website is mirroring and ranks above my site in search results

There is a site of ill-repute known as thedirty which has completely mirrored my site and now has links appearing on Google at the #1 spot using my content. I checked my log files and noticed that ...
45
votes
4answers
3k views

Are page ranks for subdomains independent?

If I have a domain name say stackexchange.com and I want to host 2 sites X and Y as subdomains of that site. Will x.stackexchange.com help out y.stackexchange.com in page rank? Or will google treat ...
44
votes
7answers
7k views

How should I structure my URLs for both SEO and localization?

When I set up a site in multiple languages, how should I set up my URLs for search engines and usability? Let's say my site is www.example.com, and I'm translating into French and Spanish. What is ...
43
votes
9answers
2k views

Do meta keywords have any impact on ranking algorithms?

From what I have read, Google no longer uses meta keywords in it's ranking algorithm. Is it worth the effort to maintain meta keywords?
42
votes
5answers
2k views

What are the most important things I need to do to encourage Google Sitelinks?

My website used to have sitelinks and now it doesn't. It's very possible that it's due to changing the website to a sidebar design instead of having an "interstitial" type landing page which limited ...
40
votes
7answers
6k views

Why should we use tags like p, span, hx tags when we can use CSS instead?

Why should we use tags like p, span, hx tags when we can use CSS instead? Is it important from an SEO point of view?
40
votes
7answers
14k views

Will having multiple domains improve my seo?

Lets say I have a domain already, for example www.automobile4u.com (not mine), with a website fully running and all. The title of my "Website" says: <title>Used cars - buy and sell your used ...
30
votes
6answers
3k views

How long should my Html Page Title Really be?

How long should my text within my <title></title> tags really be? I know Google cuts it off at some point but when? When I used IIS7's SEO Toolkit 1.0 I get error stating my title ...
28
votes
2answers
579 views

Why, on StackExchange sites, is the post title on the question page a link to itself?

It may look like a question for meta.stackoverflow.com, but I'd like to know if this decision has something to do with SEO or if this improve the user experience somehow. It's a link to the same page ...
28
votes
4answers
1k views

Does registering a domain for 10+ years help search rank?

I've heard that registering a domain name for a very long time, say 5 to 10+ years, can help with your search rank. This seems at least plausible to me, since a fly-by-night, massive domain name farm ...
27
votes
4answers
876 views

Is it better to put hyphens in a domain name?

Both in terms of SEO and user friendliness, is it better to put hyphens in a multi-words domain name or not ? For example, is www.stackoverflow.com better than www.stack-overflow.com ?
26
votes
8answers
6k views

H1 vs H2 vs Other for website title/logo and SEO

It is a common practice for front-end developers to put the website title or logo in H1 tag and the title in H2. But most of the time the title of the page/article is more important because it carries ...
26
votes
6answers
4k views

How important is responsive web design?

I've heard a variety of opinions regarding the pros and cons of using responsive web design recently and was wondering whether it was necessary for small businesses that target small geographical ...
26
votes
6answers
859 views

SEO: How to Separate Fact from Fiction?

I am interested in learning about SEO, as many of you may already know. I am by far not a pro, but would love to learn. I currently own a number of domains etc that I am playing around with content ...
26
votes
2answers
4k views

Does it make a difference if your url ends in a trailing slash or not?

Does it make any difference to SEO ratings what-so-ever if your url has a trailing slash: http://www.domain.com/some/slug/paths/ as opposed to one that does not: ...
25
votes
6answers
2k views

How to avoid “click here” links

I know that I should try to avoid links that have the text "click here". But how do I avoid that? What are good alternatives to You can find more information about certain topic over here. ...
25
votes
3answers
1k views

What are the SEO rules for HTML 5?

What are the rules of engagement with respect to SEO in HTML 5? Examples of things we have been mulling over with no conclusion: Are you penalised for not using <head> and <body> tags? ...
25
votes
2answers
686 views

How to use rel='canonical' properly

I have 3 URLS that serve the same data: www.example.com/product/foo www.example.com/product/foo?id=1 www.example.com?product=foo For Google's sake I want the URL www.example.com/product/foo to be ...
25
votes
3answers
8k views

Is the title attribute (not tag) important to SEO?

The title attribute is an HTML standard element available across most tags. e.g. <li><a title="Widgets listed by household function" href="/widgets/by-function.html">by ...
24
votes
6answers
970 views

How can I increase the traffic to my site?

I don't want to do link exchanges or anything shady. I just want some legitimate ways that I can direct a little bit more traffic to my site. How do I do that?
23
votes
4answers
16k views

Anchor tag inside <h1> or <h1> inside achor tag: which is better?

I am trying to use <h1> tags on my blog for the post title and came across one problem. Title is hyperlinked. Case 1: <h1> <a href=""> xyz </a> </h1> case 2: <a ...
22
votes
4answers
3k views

Is using only https bad in a SEO perspective?

I would like to set up a new business site. I plan to direct www.example.com to example.com and only use that domain. My plan is also to only use https and not http. Does this affect the SEO for the ...
21
votes
5answers
774 views

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?
20
votes
9answers
1k views

What's the importance of the “title” tag?

Talking with some other people recently, it came up an interesting topic. The core question at hand is: What's the real importance and weight of the <title> tag in a web site? For ...
20
votes
7answers
5k views

Should I use a file extension or not?

I've always wondered about this and never found a good solution. But this question reminded me of it. When I have a URL on my website it can be displayed and accessed any of the following ways: ...
20
votes
4answers
7k views

How can I prevent Google mistakenly offering to translate a page?

Several of my site's pages are appearing in search results with [Translate this page] next to it. When I click that it takes me to Google Translate and translates my page "from Catalan to English". ...
20
votes
2answers
20k views

How do you get your Google+ profile displayed in the right hand sidebar of the Google search results page?

Does anyone know how to get your Google+ profile displayed in the right hand sidebar of the Google search results page? As in the screenshot below:
19
votes
10answers
9k views

SEO regarding using multiple <h1> tag?

Is is true <h1> tag should not have more than 1 on every page for SEO? Every pages on the header, it includes and <h1> tag. Website Name which show an image from logo class, like this: ...
19
votes
5answers
6k views

Overuse of <h1> was bad, but now, with HTML5?

We know that the overuse of <h1> can lead to an over-optimization penalty, but now, in HTML5 it's allowed to use multiple <h1> in the same page (inside nested sections). What will Google ...
19
votes
5answers
2k views

StackOverflow and Google search

How is it that questions posted to the Stack Overflow show up as #1 in Google search results just minutes after being submitted? What SEO practices are being used to generate this sort of ...
18
votes
12answers
2k views

SEO + international sites? country.domain.com or domain.country?

is it better to have seperate country specific domains (which costs more money) or subdomains which define the country, for better SEO? eg. stackoverflow.com stackoverflow.com.au ...
18
votes
3answers
3k views

Should I have both example.com and www.example.com?

I used to have a website which could be addressed by both example.com and www.example.com leading to the same page. Now, I moved to another server and only the example.com works. I got an email from ...
18
votes
5answers
11k views

Do we still need to avoid using frame/iframe for good SEO?

I thought frame and iframe are something bad for SEO. Today I was doing some search and searching for "numismatica" in Google.it and the 3rd site is www.lemonete.com (ranks high also in Google.com). ...
18
votes
3answers
2k views

Using rel=canonical with syndication

I work at a site which allows syndication of content (via API's and data dumps). We are finding that a number of sites which republish our content are appearing higher in Google search results, even ...
18
votes
8answers
543 views

SEO Tips and Tricks for web developers [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? I know most of the Users of Stackoverflow would have knowledge about Search Engine ...
18
votes
10answers
8k views

Are HTML tables bad for SEO?

A lot of designers discourage the use of tables but I have a layout where I'll use more div structure to achieve something made simple with a table.. Are tables bad for search engines? edit: I will ...
18
votes
3answers
1k views

Do search engines crawl PDFs and if so are there any rules to follow when making them

The website I am working on has a few hundred PDFs in it. I don't think I have ever seen any of them come back in a search but there are linked to directly from out site. They are also full of ...
16
votes
13answers
3k views

How do I get images containing text to be indexed by search engines?

I am building a small portfolio website for a friend, and being in advertising and all, she hates the standard fonts and wants everything written in a custom font. As CSS font-embedding is not really ...
16
votes
2answers
5k views

Do subdomains help/hurt SEO?

If I have mysite.com, and blog.mysite.com, do search engines see those as 1 site or 2? Will using subdomains hurt SEO? I have some technical reasons why I can't use mysite.com/blog.
16
votes
5answers
665 views

Why don't websites have a “description” meta tag in the head section?

I expected to see something like this in the <head> section of stackoverflow.com, for example: <meta name="description" content="A language-independent collaboratively edited question and ...
16
votes
1answer
286 views

How do I prevent Google from serving a cached version of my site?

From what I understand I can tell Google to remove pages from their archive if I add the header: <meta name="ROBOTS" contents="NOARCHIVE" /> But won't this also remove the page from search ...
16
votes
3answers
865 views

Many Stack Overflow users' pages have no Google PageRank and they are not indexed, why?

If you go to my user page on Stack Overflow and you check it with the Google Toolbar, you can see it has no PageRank at all (this does happen for almost any user page, even people with much higher ...
15
votes
3answers
2k views

Why is loading speed of a website important for SEO?

I see everywhere on the internet how to optimize loading speed of a website but no one says why it's important for SEO. Inevitably, there are reasons why Google has decided to take this factor into ...