Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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6
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1answer
354 views

SEO implications of hosting a UK-based site on an EC2 instance based in Ireland

Our core business is based in the UK and our public website is also hosted in the UK. We're considering leaving our current hosting provider and moving the website to an EC2 instance, using the EU ...
1
vote
2answers
101 views

What are the best tools available for SEO? [closed]

I am Using IISSEO tool that gives a report after analyzing our website. The report also contains recommondations to fix the violations in the web site. but, my doubt is that fixing the bugs is ...
4
votes
3answers
294 views

Why does SEO seem to hinge on using wordpress?

Wordpress is the de facto seo weapon of choice. I get that. What exactly is it about wordpress that is so special? It's blogging software, with some plugins, right? Why can I not use any old ...
6
votes
2answers
158 views

How does google handle 2 img tags to different images with the same content and different alt tags

On the website I am working on I have a few hundred product pages. Some of the products look identical and I am positive we now have the same images with different alt tags and different source ...
18
votes
3answers
1k views

Do search engines crawl PDFs and if so are there any rules to follow when making them

The website I am working on has a few hundred PDFs in it. I don't think I have ever seen any of them come back in a search but there are linked to directly from out site. They are also full of ...
3
votes
1answer
119 views

How much time do you spend for SEO?

There are basic rules to follow for SEO, and then there are labor intensive site promotion activities that you can do on a daily basis that add tiny increments that over time eventually add up to a ...
25
votes
3answers
1k views

What are the SEO rules for HTML 5?

What are the rules of engagement with respect to SEO in HTML 5? Examples of things we have been mulling over with no conclusion: Are you penalised for not using <head> and <body> tags? ...
52
votes
5answers
12k views

How bad is it to use display: none in CSS?

I've heard many times that it's bad to use display: none for SEO reasons, as it could be an attempt to push in irrelevant popular keywords. A few questions: Is that still received wisdom? Does it ...
10
votes
2answers
304 views

How to handle hundred of external links in a site?

The site I am working on has few hundred distributors, each one has its own page, and a link to that distributors website. Some of the distributors have multiple locations and so they have multiple ...
6
votes
2answers
1k views

Display of special characters in the page title in SERPs

I have noticed a few oddities recently with the titles of web pages in search engine results pages (SERPs). I started using some special characters in my page titles in order to make them look ...
10
votes
4answers
683 views

Is there any way to have search engines not index a certain section of a page?

I have Blogger setup with the Blog Archive panel shown on every page so that users can easily get to old posts. The problem is that it lists the title of each page in this panel, meaning that the ...
4
votes
1answer
270 views

What is the correct way to code incoming links for SEO?

Our site is giving out 'badges' to our authors. They can post these on their personal blogs and they will serve as incoming links to our site. We want to give out the best possible code for SEO ...
10
votes
2answers
925 views

URL paths and their effect on SEO

We are developing a website where there will be two distinct types of content: galleries and photos. It makes little sense to use URL paths like /gallery/photo as some photos can appear in more than ...
1
vote
1answer
557 views

Google Webmaster Central Channel

Since there are so many Google Webmaster Central videos on Youtube which one do you think every Webmaster should see? http://www.youtube.com/user/GoogleWebmasterHelp
3
votes
2answers
450 views

How can I get Google to not index archive pages in Blogger?

I'm using Blogger with a custom domain. When I use the Google search site:example.com, the top results are in the form Example: 2010-01-10. These are archive pages that Blogger generates. My relevant ...
4
votes
2answers
105 views

Good sites to request an inbound link when launching a new website?

Lets say the site is for a random small-medium sized business that sells a product out of a store in one location. I've seen about a million "Business Listing" sites, but heard that Google doesn't ...
2
votes
1answer
276 views

How good is Traffic-Seeker?

I have recently setup my blog and I look forward to posting once a week. I want to increase traffic to my blog and was searching for good search-engine tools. I came across Traffic-Seeker and now I ...
11
votes
3answers
2k views

How to create a good sitemap for dynamic website

I have a website with dynamic content and different kind of pages. I have some pages that rarely change, and I have pages like blogs that change often. The blog pages also have links for sorting, for ...
3
votes
9answers
249 views

How do you enhance your websites speed without compromising the design and access?

How do you enhance your websites load speed without killing the design and accessibility? File compression, CDN, Gzip? What are the best tools for doing so? For example, Google has optimized their ...
4
votes
3answers
312 views

Large site footers

I have noticed that lots of new site use a gigantic footer with columns that represent their navigation? What is the philosophy behind them? Are they for SEO, semantic layout, or is that information ...
11
votes
5answers
544 views

Is google submitting my search box form?

In my ecommerce application we store all searches that customers have made from our search box. I've noticed in the last month or so though that the dominant search term in the stats is the term which ...
24
votes
3answers
7k views

Is the title attribute (not tag) important to SEO?

The title attribute is an HTML standard element available across most tags. e.g. <li><a title="Widgets listed by household function" href="/widgets/by-function.html">by ...
9
votes
7answers
328 views

How do I get Images for my site to Return in Google Searches

I know when I search Google for specific things I get back images underneath some sites. How do I get that to work for my site? I have even seen some sites that will return 4 or 5 images for the the ...
4
votes
3answers
1k views

Redirect based on country

Let's say I have a site that has multiple versions for different countries, e.g.: www.example.com/us www.example.com/uk www.example.com/ca and I want to use IP geolocation to redirect users who go ...
1
vote
3answers
69 views

How is the search engine position of a web site with a good keyword but with a TLD not famous

i'm new, and i'm sorry for my english. I try to explain: i've bought for my italian site a domain (for example): www.FOO.in . The extension .IN is (in theory) for Indian web site. I haven't bought ...
11
votes
5answers
2k views

Can text content in an HTML5 <canvas> element be indexed by search engines?

I was wondering if content in an HTML5 canvas tags has any positive/negative effects on SEO, or if it is indexed at all.
30
votes
6answers
3k views

How long should my Html Page Title Really be?

How long should my text within my <title></title> tags really be? I know Google cuts it off at some point but when? When I used IIS7's SEO Toolkit 1.0 I get error stating my title ...
24
votes
2answers
650 views

How to use rel='canonical' properly

I have 3 URLS that serve the same data: www.example.com/product/foo www.example.com/product/foo?id=1 www.example.com?product=foo For Google's sake I want the URL www.example.com/product/foo to be ...
8
votes
3answers
198 views

How can I work out the reasons for someone else's site's search engine ranking?

On one search term I have, there is one particular site with very low quality content, and yet their search engine ranking is always number one, with my site usually at position three. How can I go ...
12
votes
3answers
5k views

What does Avg Position from Google Webmaster really mean

I have a website I am tracking on Google's Webmaster tools. When I look at the Search queries page it shows me a graph of Impressions and clicks per day. Underneath that there is a table showing ...
5
votes
2answers
165 views

We changed our URL and our impressions dropped almost 100%

The company I worked for changed their domain about a month ago and updated the URLs for all of the pages. We mostly removed the .aspx from the ends and decreased the depth of many of our pages. We ...
5
votes
3answers
339 views

How can I make my flash website more search engine friendly?

I've got a website where just about all the content is in a flash movie. Is there anything I can do to improve my search engine ranking or make my content more indexable?
4
votes
1answer
119 views

Are true MicroSites worth the increased effort over pure Landing pages?

I am building a shopping site and want to know if building true MicroSites, with multiple target pages has any advantage over a series of landing pages. Would I suffer from any type of link dilution ...
16
votes
1answer
276 views

How do I prevent Google from serving a cached version of my site?

From what I understand I can tell Google to remove pages from their archive if I add the header: <meta name="ROBOTS" contents="NOARCHIVE" /> But won't this also remove the page from search ...
3
votes
3answers
135 views

Helping search engines identify what a blog post is about via tags

I was thinking about implementing a tagging system for my blog to attach one to five tags to each blog post. Are there any tricks to help search engines identify that these are tags though and that ...
2
votes
2answers
159 views

Using Adsense as a SEO tool - does the adsense bot have the same understanding as the normal web crawler?

I make valid (X)HTML documents that are also semantically correct. I try to use all tags as they were intended and this has yielded good results as far as my placement in Google and other search ...
10
votes
5answers
822 views

Will link exchange with similar sites improve my PageRank?

I have a programming blog and I was wondering if link exchange with other programming blogs (where I link to them and they link to me) is a good idea to improve my site's PageRank. I know in ...
41
votes
5answers
2k views

What are the most important things I need to do to encourage Google Sitelinks?

My website used to have sitelinks and now it doesn't. It's very possible that it's due to changing the website to a sidebar design instead of having an "interstitial" type landing page which limited ...
8
votes
3answers
333 views

What are the benefits of RDFa?

I've seen some blogs etc. about this new technology: RFDa, but is there any benefits in using it now. From what I understand, it's mainly used by search engines and other crawlers, but have Google, ...
1
vote
1answer
50 views

Do all the seach engines rank the same way?

I know the algorithms that is used by search engines can't be exactly the same. But do I need to take bing and other search engines into consideration when building a site, or will my site be ...
14
votes
3answers
2k views

How do I get Google to show links to my site hierarchy in search results?

I have recently noticed that for some websites, Google is linking to different locations in the site hierarchy instead of just the destination page URL. For instance, searching for "Malibu Rum Drink ...
11
votes
5answers
877 views

Is it necessary/useful to build a sitemap for a small website?

I've created several small scale websites, usually for small businesses. They usually contain some information about the company, a contact form, and sometimes a few dynamic parts : news, pictures, ...
25
votes
4answers
830 views

Is it better to put hyphens in a domain name?

Both in terms of SEO and user friendliness, is it better to put hyphens in a multi-words domain name or not ? For example, is www.stackoverflow.com better than www.stack-overflow.com ?
13
votes
5answers
219 views

Other than Google, how do I decide which search engines to optimize for?

Google has extensive tools for webmasters, and good SEO seems to be directed at Google first and foremost. But what other search engines should I be worrying about? I could look at my logs, but then, ...
42
votes
7answers
6k views

How should I structure my URLs for both SEO and localization?

When I set up a site in multiple languages, how should I set up my URLs for search engines and usability? Let's say my site is www.example.com, and I'm translating into French and Spanish. What is ...
82
votes
10answers
2k views

URLs: Should I use hyphens, underscores or plus symbols?

Which is better for search engines? example.com/my_cool_page.html example.com/my-cool-page.html example.com/my+cool+page.html
5
votes
2answers
140 views

What's a landing page?

The marketing team says I need a landing page. What is that and why should I bother?
5
votes
6answers
732 views

Do keyword-based filenames and URLs really matter?

We've developed a dynamic web application which uses URLs such as product.cfm?id=42 but our marketing team says we should use search friendly URLs and put our keywords into the URLs (so it would be ...
6
votes
3answers
162 views

What are some great tools to use for keyword research?

We've been told SEO is important and that we should conduct keyword research so that we can rank better? What is that and what tools will help me in the process?
6
votes
5answers
162 views

What are the good blog/rss feeds about SEO? [closed]

What are good blogs or RSS feeds about Search Engine Optimization ?