Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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12
votes
3answers
5k views

What does Avg Position from Google Webmaster really mean

I have a website I am tracking on Google's Webmaster tools. When I look at the Search queries page it shows me a graph of Impressions and clicks per day. Underneath that there is a table showing ...
5
votes
2answers
163 views

We changed our URL and our impressions dropped almost 100%

The company I worked for changed their domain about a month ago and updated the URLs for all of the pages. We mostly removed the .aspx from the ends and decreased the depth of many of our pages. We ...
5
votes
3answers
339 views

How can I make my flash website more search engine friendly?

I've got a website where just about all the content is in a flash movie. Is there anything I can do to improve my search engine ranking or make my content more indexable?
4
votes
1answer
119 views

Are true MicroSites worth the increased effort over pure Landing pages?

I am building a shopping site and want to know if building true MicroSites, with multiple target pages has any advantage over a series of landing pages. Would I suffer from any type of link dilution ...
16
votes
1answer
275 views

How do I prevent Google from serving a cached version of my site?

From what I understand I can tell Google to remove pages from their archive if I add the header: <meta name="ROBOTS" contents="NOARCHIVE" /> But won't this also remove the page from search ...
3
votes
3answers
135 views

Helping search engines identify what a blog post is about via tags

I was thinking about implementing a tagging system for my blog to attach one to five tags to each blog post. Are there any tricks to help search engines identify that these are tags though and that ...
2
votes
2answers
159 views

Using Adsense as a SEO tool - does the adsense bot have the same understanding as the normal web crawler?

I make valid (X)HTML documents that are also semantically correct. I try to use all tags as they were intended and this has yielded good results as far as my placement in Google and other search ...
10
votes
5answers
821 views

Will link exchange with similar sites improve my PageRank?

I have a programming blog and I was wondering if link exchange with other programming blogs (where I link to them and they link to me) is a good idea to improve my site's PageRank. I know in ...
41
votes
5answers
2k views

What are the most important things I need to do to encourage Google Sitelinks?

My website used to have sitelinks and now it doesn't. It's very possible that it's due to changing the website to a sidebar design instead of having an "interstitial" type landing page which limited ...
8
votes
3answers
333 views

What are the benefits of RDFa?

I've seen some blogs etc. about this new technology: RFDa, but is there any benefits in using it now. From what I understand, it's mainly used by search engines and other crawlers, but have Google, ...
1
vote
1answer
50 views

Do all the seach engines rank the same way?

I know the algorithms that is used by search engines can't be exactly the same. But do I need to take bing and other search engines into consideration when building a site, or will my site be ...
14
votes
3answers
2k views

How do I get Google to show links to my site hierarchy in search results?

I have recently noticed that for some websites, Google is linking to different locations in the site hierarchy instead of just the destination page URL. For instance, searching for "Malibu Rum Drink ...
11
votes
5answers
862 views

Is it necessary/useful to build a sitemap for a small website?

I've created several small scale websites, usually for small businesses. They usually contain some information about the company, a contact form, and sometimes a few dynamic parts : news, pictures, ...
25
votes
4answers
825 views

Is it better to put hyphens in a domain name?

Both in terms of SEO and user friendliness, is it better to put hyphens in a multi-words domain name or not ? For example, is www.stackoverflow.com better than www.stack-overflow.com ?
13
votes
5answers
219 views

Other than Google, how do I decide which search engines to optimize for?

Google has extensive tools for webmasters, and good SEO seems to be directed at Google first and foremost. But what other search engines should I be worrying about? I could look at my logs, but then, ...
41
votes
7answers
6k views

How should I structure my URLs for both SEO and localization?

When I set up a site in multiple languages, how should I set up my URLs for search engines and usability? Let's say my site is www.example.com, and I'm translating into French and Spanish. What is ...
82
votes
10answers
2k views

URLs: Should I use hyphens, underscores or plus symbols?

Which is better for search engines? example.com/my_cool_page.html example.com/my-cool-page.html example.com/my+cool+page.html
5
votes
2answers
140 views

What's a landing page?

The marketing team says I need a landing page. What is that and why should I bother?
5
votes
6answers
732 views

Do keyword-based filenames and URLs really matter?

We've developed a dynamic web application which uses URLs such as product.cfm?id=42 but our marketing team says we should use search friendly URLs and put our keywords into the URLs (so it would be ...
6
votes
3answers
161 views

What are some great tools to use for keyword research?

We've been told SEO is important and that we should conduct keyword research so that we can rank better? What is that and what tools will help me in the process?
6
votes
5answers
162 views

What are the good blog/rss feeds about SEO? [closed]

What are good blogs or RSS feeds about Search Engine Optimization ?
3
votes
2answers
349 views

Is there a way to add embedded youtube videos to my website sitemap?

The goal is to make embedded youtube videos appear in video search results as part of my website. I searched very extensively how to do this; I found through google some articles that claim that it's ...
5
votes
2answers
204 views

My website has sitelinks but doesn't have a search box below it; is there anything I can do?

See for example this google query for wikipedia; the first result has both sitelinks and a search box to search within the website. My site only has sitelinks. Is there anything I can do to make the ...
13
votes
8answers
343 views

Basic SEO Optimization [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? What are the basic things a webmaster can do to make it's site SEO optimized? I know of adding ...
23
votes
6answers
923 views

How can I increase the traffic to my site?

I don't want to do link exchanges or anything shady. I just want some legitimate ways that I can direct a little bit more traffic to my site. How do I do that?
7
votes
4answers
178 views

Sitemaps HTML and others

I am looking for the best resources on how to build sitemaps. I am currently aware of the obvious HTML sitemaps and the (google) sitemap.xml and (yahoo) urllist.txt Anyone know of resources for ...
11
votes
1answer
403 views

Proper sitemap.xml setup

I have a dynamic site which has many (well, less than 50) users. Each user is allowed to create as many pages as they want. I know that there is a limit to how many pages you can be listed in ...
4
votes
2answers
345 views

What is the best configuration for robots.txt

What is the best initial or general setup for the robots.txt to allow search engines to go through the site, but maybe restrict a few folders? Is there a general setup that should always be used?
5
votes
2answers
182 views

How important is a unique number in URLs for inclusion in Google News?

Various SEO consultancies have recommended that to get a site included in Google News, the URLs have to conform to a rather strict, and non-obvious format namely that they have to: Display a ...
21
votes
5answers
706 views

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?
6
votes
3answers
226 views

What is PageRank and how do I get it?

I've heard Google's algorithm is based on PageRank, and that it has something to do with the links to your site. Can someone explain it, and more importantly, how I can increase my site's PageRank?
41
votes
9answers
2k views

Do meta keywords have any impact on ranking algorithms?

From what I have read, Google no longer uses meta keywords in it's ranking algorithm. Is it worth the effort to maintain meta keywords?
164
votes
20answers
25k views

What are the best ways to increase a site's position in Google?

What are the best ways to increase a site's position in Google?
6
votes
2answers
313 views

URL strategy for multilingual website [duplicate]

Possible Duplicate: How can I get search engines to crawl my site and see a localised view of my data? I was wondering what would be the best URL strategy for a multilingual website (for an ...
6
votes
3answers
58 views

Search engine optimization for text with different colors

We're trying to do SEO on our company website. Our company logo is just text (in image form), but has two colors in it. Our company name appears a lot in our website's text/copy. For example, the ...
17
votes
8answers
511 views

SEO Tips and Tricks for web developers [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? I know most of the Users of Stackoverflow would have knowledge about Search Engine ...
10
votes
7answers
2k views

Do dedicated IP addresses improve SEO?

I've googled that and I've found many opinions on this subject, and I'm not sure, if, dedicated IP addresses actually really improve SEO? Is it that different from shared IP address (of 50-100 other ...
52
votes
11answers
1k views

SEO: Where do I start? [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? I am primarily a software developer however I tend to delve in some web development from time to ...
1
vote
2answers
2k views

Can website have multiple meta keywords?

Are these two equivalent? <meta name="keywords" content="first" /> <meta name="keywords" content="second, third" /> and <meta name="keywords" content="first, second, third" /> ...
17
votes
12answers
2k views

SEO + international sites? country.domain.com or domain.country?

is it better to have seperate country specific domains (which costs more money) or subdomains which define the country, for better SEO? eg. stackoverflow.com stackoverflow.com.au ...
5
votes
4answers
90 views

Is there any good authoritative source of information on SEO practices that is backed up by data? [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? Any google search for anything about SEO yields more articles than you can shake a stick at, but ...
9
votes
9answers
361 views

Can you /should you learn SEO techniques

I know very little about Search engine optimization however from discussions with other I am now unsure where to start. Are there any books or do these date so quickly that they are obsolete? Do all ...