Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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2answers
260 views

Question about paginated based URLs and category URLs with XML sitemaps

I have a blog site that has this URL structure: http://website.com/category/ http://website.com/category/page1/ http://website.com/category/subcat/ http://website.com/category/article_title A flow ...
30
votes
4answers
1k views

Does registering a domain for 10+ years help search rank?

I've heard that registering a domain name for a very long time, say 5 to 10+ years, can help with your search rank. This seems at least plausible to me, since a fly-by-night, massive domain name farm ...
17
votes
5answers
683 views

Why don't websites have a “description” meta tag in the head section?

I expected to see something like this in the <head> section of stackoverflow.com, for example: <meta name="description" content="A language-independent collaboratively edited question and ...
19
votes
3answers
1k views

Using rel=canonical with syndication

I work at a site which allows syndication of content (via API's and data dumps). We are finding that a number of sites which republish our content are appearing higher in Google search results, even ...
13
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3answers
455 views

Knowing your online Competition how to reveal 301’s directing domains

I truly believe that any webmaster entering any niche should investigate their online competition beforehand to know what they're up against and to see if their goals are realistic and affordable in ...
10
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7answers
441 views

How should I study a competitor's off page SEO?

What are the things I need to do, and with what tools to know what a competitor has working for him/her off-page (free and paid tools -- please suggest both)? First of all, I'm supposing I want to ...
7
votes
3answers
760 views

Should I always use HTML5 Microdata for SEO?

So I've been looking into this HTML 5 Microdata, but I'm not sure if or when it is appropriate to use. I know that if used with rating and you search a website it will pull up things like video rating ...
20
votes
3answers
3k views

Should I have both example.com and www.example.com?

I used to have a website which could be addressed by both example.com and www.example.com leading to the same page. Now, I moved to another server and only the example.com works. I got an email from ...
20
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5answers
5k views

Overuse of <h1> was bad, but now, with HTML5?

We know that the overuse of <h1> can lead to an over-optimization penalty, but now, in HTML5 it's allowed to use multiple <h1> in the same page (inside nested sections). What will Google ...
13
votes
1answer
4k views

Is this a good approach to image Lazy Loading for SEO?

For images loaded via AJAX, or that I don't want indexed, use the data-* attribute approach: <img data-src="path/to/image.jpg" class="js-lazy-load" /> The javascript maps the data-src ...
12
votes
5answers
534 views

Is it really worth submitting to DMOZ anymore?

This question stems from here. This guy sounds like he's getting a bit annoyed with DMOZ, but I was wondering if it's even worth submitting there nowadays. Does anyone still use it as a search engine? ...
11
votes
1answer
866 views

How to handle canonical url changes like Stack Overflow

Stack Overflow sites all have pretty urls which include the question title. In the HTML it also have canonical url for that page. I just found out that when I change the question title, the url is ...
11
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5answers
1k views

Does it make sense to return a 410 instead of 404 when some page has been permanently removed?

Does it make sense to return a 410 instead of 404 when some page has been permanently removed? In this video, Matt Cutts says that Google treats them the same, but are there other reasons to implement ...
11
votes
3answers
275 views

How do you 'do' SEO past on-page optimization?

This may seem like a fairly trivial question, but in it's most basic form - How do you do SEO? To go into a little more depth, presume the website in question that we want to optimize is 100% ...
7
votes
5answers
6k views

Moving from http to https - Google webmaster tools | Bing webmaster tools

I'm moving from HTTP to HTTPS for my entire site. The site is currently added to Google Webmaster Tools as www.example.com and all the pages are indexed without using SSL. How do I go about moving to ...
7
votes
4answers
2k views

Which symbol should I use in Meta Title: “|” or “-”?

So there are two way of writing a site's page title. For example: Meow | Photo Magazine or: Meow - Photo Magazine Which one is better (for SEO and for users)?
6
votes
5answers
884 views

Free SEO tools for competitor analysis? [closed]

Are there any free tools for competitor analysis? I want to find out keywords that a site is optimized for by typing in a URL I want to find out competition (a number) for a given phrase or keyword ...
5
votes
2answers
1k views

Pagination, Duplicate Content, and SEO

Please consider a list of items (forum comments, articles, shoes, doesn't matter) which are spread over multiple pages. Different sort orders are supported (by date, by popularity, by price, etc). ...
5
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2answers
147 views

What's a landing page?

The marketing team says I need a landing page. What is that and why should I bother?
13
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8answers
360 views

Basic SEO Optimization [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? What are the basic things a webmaster can do to make it's site SEO optimized? I know of adding ...
11
votes
5answers
624 views

Is google submitting my search box form?

In my ecommerce application we store all searches that customers have made from our search box. I've noticed in the last month or so though that the dominant search term in the stats is the term which ...
8
votes
3answers
1k views

Is it possible to slow the Baiduspider crawl frequency?

Much has been made of the Baidu spider crawl frequency. It's true: "Baiduspider crawls like crazy." I've experienced this phenomenon at sites I work with. In at least one instance, I've found that ...
7
votes
6answers
1k views

What is Google's policy about separate content on same URLs in mobile and desktop versions?

I'm currently developing a mobile version of my site where users' devices are automatically identified and then displayed either mobile or desktop view of the same URL. For usability purposes, I ...
7
votes
4answers
646 views

Combine websites without hurting SEO

I have a friend that I'm helping out with some web design. Basically, the guy owns a few businesses that are all complementary of each other and he wants to combine them all into a single site. ...
7
votes
4answers
183 views

Sitemaps HTML and others [closed]

I am looking for the best resources on how to build sitemaps. I am currently aware of the obvious HTML sitemaps and the (google) sitemap.xml and (yahoo) urllist.txt Anyone know of resources for ...
6
votes
1answer
188 views

html5 tags for SEO

I've a question for you. Are now the new HTML5 tags, like <header>,<footer>,<hgroup>,<nav>,... ... really usefoul for SEO? Is google and other search engines considering ...
6
votes
1answer
395 views

SEO implications of hosting a UK-based site on an EC2 instance based in Ireland

Our core business is based in the UK and our public website is also hosted in the UK. We're considering leaving our current hosting provider and moving the website to an EC2 instance, using the EU ...
5
votes
2answers
221 views

My website has sitelinks but doesn't have a search box below it; is there anything I can do?

See for example this google query for wikipedia; the first result has both sitelinks and a search box to search within the website. My site only has sitelinks. Is there anything I can do to make the ...
4
votes
1answer
4k views

How does Google treat hash fragment inside a canonical URL

I have seen many websites using slugs in their URL to boost SEO such as this: http://example.com/article/1543/how-to-boost-seo/ I was thinking if I could do something like this instead: ...
3
votes
2answers
111 views

Problems ranking in different countries for .com site [closed]

I've got something confused with Google.com My website is hosted in United states, and its language is English. However, when i search a keyword in India, actually my website naming keyword.com, my ...
1
vote
1answer
216 views

Moving from a static site to a CMS with new URLs and meta-data for pages

I am in the process of rebuilding a site from static pages to a CMS which will be using mod_rewrite to generate new page URLs. In this process our marketing people and myself have decided to tidy up ...
10
votes
2answers
477 views

Google indexing pages with #! although we don't have any

Our company has developed a Single Page Application using AngularJS and its routing. Google indexed our site decently with JavaScript but it did not index some pages very well so we have developed an ...
8
votes
1answer
742 views

Does adding external images or javascript to a website affect its SEO?

When adding images to your site, is it bad to use an image located on another site: <img src='http://www.some_other_site.com/image.jpg'> The same goes for javascript, is it bad to link to ...
7
votes
3answers
4k views

Should I redirect the site IP address to the domain name

I have been told by an SEO company to redirect the site IP to the domain using a 301 redirect. This will apparently improve the SEO ranking of the site. The site has a dedicated IP address. Is this ...
7
votes
2answers
220 views

SEO for naming images

I have a website with many images embedded within articles. I do not want to miss traffic by image search. It is easier to save images with numbers, but will this affect SEO rank? I mean image search ...
7
votes
5answers
1k views

Absolute vs relative links

Our site's navigation links are currently in relative form: <a href="/section"> The SEO company I mentioned in my previous question recommends we change them to absolute links: <a ...
7
votes
3answers
4k views

Would redirecting to a new home page affect SEO?

I'm currently working on a new landing page for this site. I want the landing page to replace the existing front page of the site. However I don't want to lose the Page Rank of the current front page ...
6
votes
3answers
1k views

How many times can I repeat a keyword without looking spammy to Google?

I have an eCommerce based on Opencart, but I have some doubts about how many times I can repeat the same word. For example, the keyword is present in the title, description, h1, h2 and is repeated ...
6
votes
2answers
1k views

What to put up during development? “Coming Soon” page is bad for SEO

I've purchased a domain. I'm in the process of creating the website for that domain. This may take about a month. In the mean time, what is the smartest thing to do with that domain, in terms of SEO? ...
6
votes
2answers
678 views

Are subdomains (for mobile-specific pages or localization) bad for SEO?

You have a website: http://www.mysite.com You want to serve up mobile-optimized pages for mobile devices. I've seen a lot of companies redirect mobile devices to this type of subdomain: ...
6
votes
2answers
232 views

When selecting the language of a web page solely with content negotiation, will a search engine ever see different languages?

I've done a simple, small site which basically only consists of a single page. Simplicity and no clutter are very intentional here and (imho) work quite well for this from a UX standpoint. Now I'm ...
6
votes
2answers
164 views

SEO/Architecture for multiple related websites

My question is two-fold, but first, a short background. I have a client that is a regional franchise for a service company and each physical site has its own domain and the main "corporate" physical ...
6
votes
3answers
4k views

HTTPS best practices for SEO and usability

Consider a page, http://example.com, which can be viewed both publicly and when a user authenticates. Now suppose you enable HTTPS for every page when a user logs into your website, but only when they ...
5
votes
1answer
181 views

Google Authorship image only visible to author

I have a website where all the links have an authorship tag added. It used to show up in the Google results properly, but for the past couple of days, it is not appearing for other users. My photo ...
5
votes
2answers
320 views

How to increase Google page rank of your website/blog?

OK so as far as I know to have good PR your website must have Good content/articles Many back-links Good HTML code. What else? What should one do to increase his/her website's Google Page-Rank?
5
votes
3answers
239 views

Uses of LINK tag

The <link> tag appears to have many uses aside from stylesheets. For example the W3 suggest using it for previous/next/index pages. I know that Opera also has a Navigation toolbar that will ...
4
votes
1answer
94 views

Can XML Sitemap include itself as one of the URLs?

A little while ago I discovered an XML sitemap where the sitemap itself was included. <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> ...
4
votes
2answers
108 views

Are new gTLDs negatively effected in SEO?

I have done my research, mainly using this as a source, and I have come to understand that there are certain aspects that can cause newer gTLDs, just by the indication that many of the newer gTLDs, ...
4
votes
3answers
319 views

Best choice of domain name? (SEO)

This question is specifically about domain name choice. My client wants to maximize his site SEO, and he has two domain names, one of which he has for two years and is in the second page of Google ...
4
votes
2answers
213 views

Is making AJAX site crawlable AND degrading gracefully with JS turned off possible?

According to this spec, making AJAX site crawlable by Googlebot means that you have to use hashbang (#!) links in it which means it won't degrade gracefully when JS is turned off. This might mean that ...