Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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1k views

What to put up during development? “Coming Soon” page is bad for SEO

I've purchased a domain. I'm in the process of creating the website for that domain. This may take about a month. In the mean time, what is the smartest thing to do with that domain, in terms of SEO? ...
6
votes
2answers
655 views

Are subdomains (for mobile-specific pages or localization) bad for SEO?

You have a website: http://www.mysite.com You want to serve up mobile-optimized pages for mobile devices. I've seen a lot of companies redirect mobile devices to this type of subdomain: ...
6
votes
2answers
224 views

When selecting the language of a web page solely with content negotiation, will a search engine ever see different languages?

I've done a simple, small site which basically only consists of a single page. Simplicity and no clutter are very intentional here and (imho) work quite well for this from a UX standpoint. Now I'm ...
6
votes
2answers
160 views

SEO/Architecture for multiple related websites

My question is two-fold, but first, a short background. I have a client that is a regional franchise for a service company and each physical site has its own domain and the main "corporate" physical ...
6
votes
3answers
4k views

HTTPS best practices for SEO and usability

Consider a page, http://example.com, which can be viewed both publicly and when a user authenticates. Now suppose you enable HTTPS for every page when a user logs into your website, but only when they ...
5
votes
3answers
762 views

How many times can I repeat a keyword without looking spammy to Google?

I have an eCommerce based on Opencart, but I have some doubts about how many times I can repeat the same word. For example, the keyword is present in the title, description, h1, h2 and is repeated ...
5
votes
1answer
179 views

Google Authorship image only visible to author

I have a website where all the links have an authorship tag added. It used to show up in the Google results properly, but for the past couple of days, it is not appearing for other users. My photo ...
5
votes
2answers
314 views

How to increase Google page rank of your website/blog?

OK so as far as I know to have good PR your website must have Good content/articles Many back-links Good HTML code. What else? What should one do to increase his/her website's Google Page-Rank?
5
votes
3answers
236 views

Uses of LINK tag

The <link> tag appears to have many uses aside from stylesheets. For example the W3 suggest using it for previous/next/index pages. I know that Opera also has a Navigation toolbar that will ...
4
votes
1answer
79 views

Can XML Sitemap include itself as one of the URLs?

A little while ago I discovered an XML sitemap where the sitemap itself was included. <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> ...
4
votes
2answers
206 views

Is making AJAX site crawlable AND degrading gracefully with JS turned off possible?

According to this spec, making AJAX site crawlable by Googlebot means that you have to use hashbang (#!) links in it which means it won't degrade gracefully when JS is turned off. This might mean that ...
4
votes
1answer
2k views

SEO optimization multiple region site, domains and multilingual site

I am taking SEO of our website to another level. I read a lot about it and study all aspects of how to properly handle multiple domains and languages. For now we use three domain names www.myurl.eu, ...
3
votes
1answer
38 views

When seeking to acquire a legacy domain from a site owner, what should I look for in the domain history? [duplicate]

What kinds of things should I look for when seeking to purchase a legacy domain (i.e. a domain previously owned and operated)?
3
votes
1answer
262 views

Top Level Domain (.com) and subdirectories for each country: Do they need their own content to rank in Google?

If I want to have a new site with a .com domain and have a /uk/ and /au/ folder for ranking in the Google results for each country, do I need to create a /uk/blog/ and a /au/blog/ to get content for ...
3
votes
1answer
316 views

HTTP and HTTPS impacts on SEO

I have a website http://www.domain_1.com/ hosted in a shared webserver. I have used SSL for another website https://www.domain_2.com/ on the same server. Due to some technical limitations (single ...
3
votes
2answers
181 views

is it a good seo practice to put relative keywords in a hidden div? [duplicate]

Possible Duplicate: hidden texts and page rank I was wondering what would happen if we put some (around 25) relative keywords in the page using a hidden div so that the actual user does not ...
3
votes
2answers
416 views

Estimating where my competitor is getting most of their traffic from? Organic, PPC, or other?

I'm trying to figure out how/where a website gets its traffic. How are they successful with bringing in traffic? Via Organic, PPC, other? What is the best approach to estimating this? My thought ...
2
votes
2answers
188 views

SEO for websites with very less content and a lot of images

Let's say we have an image exhibition website that has got a lot of images but next to nothing content. The focus keyword for this website is "Artistic wallpapers". What would be the best approach ...
2
votes
2answers
2k views

SEO of <span> in <h1> header

Does the <span> element have any SEO side-effects? Are there any semantic preferences between the following two or parsing differences between search engines? Clean <h1>: ...
16
votes
3answers
875 views

Many Stack Overflow users' pages have no Google PageRank and they are not indexed, why?

If you go to my user page on Stack Overflow and you check it with the Google Toolbar, you can see it has no PageRank at all (this does happen for almost any user page, even people with much higher ...
14
votes
3answers
2k views

Do search engines see comments in the source code as a backlink?

I would like to know if Google or any other search engine would regard a comment in the source-code containing a link: <!-- domain.com --> as a back-link. If yes how much weight is put ...
14
votes
3answers
294 views

What is linkbaiting?

I have been wandering around some SEO sites this evening and have been seeing this term linkbaiting. The word bait kind of makes it not sound so great. What exactly is linkbaiting and how does it ...
12
votes
3answers
2k views

Lazy loading images and effects on SEO

We are using the following technique to lazy load images in our site: For all images we put in the src attribute a url for a default img (i.e. a loader) and put the actual image url in the data-src ...
12
votes
1answer
673 views

Ars Technica .ars URL suffix — Vanity or SEO Benefit?

The Technology website Ars Technica has adjusted their URL rewrite rules to end with a .ars. Traditionally, sites have taken advantage of this URL rewriting capability to completely eliminate file ...
11
votes
2answers
587 views

Should I Include RSS Feed URLs in an XML Sitemap?

Simple question - Should I Include the RSS Feed URLs in my site's XML Sitemap? I am NOT asking whether I should USE an RSS Feed AS an XML sitemap, but rather, should I include the URLs to the ...
10
votes
4answers
1k views

Advantages of country TLD vs. .com

I want to get a domain for my site. The site's topic would be about Vienna, but the content will be in English. I was thinking, if I should get .com domain or .at domain. .at is both much cheaper ...
10
votes
2answers
4k views

Does an image's filename affect its seo?

When I name my image files, I always use a descriptive file name such as red-mercedes-slk.jpg. I've always done this without thinking, but I wondered if it actually benefits my rankings in any way. ...
10
votes
2answers
3k views

Is content inside a <noscript> tag indexed by search indexes?

Is content inside a <noscript> (HTML4, HTML5) tag indexed by search engines? (Inspired by this question)
8
votes
2answers
100 views

How are Google search results ordered when prefixing a search with “site:”

If I use the "site:" prefix on a google search to see all the indexed pages for a particular domain, for example: site:kickasscupcakes.com Results: https://www.google.com/#q=site:kickasscupcakes.com ...
8
votes
3answers
294 views

Website “theft” - what is the best way of dealing with these individuals?

I was doing a duplicate content search on the web for our site content and found that someone has downloaded/mirrored our entire website and is hosting it on a subdomain of their own main domain. When ...
8
votes
2answers
222 views

What should happen when content is deleted?

I am wondering about the standard handling of deleted data links from an application and an SEO perspective. I have an application where users can create content but they can also delete content. ...
8
votes
2answers
686 views

Coming Soon Pages & SEO

I am setting up my personal website, and I have designed a simple "Coming Soon / Under Construction" page which basically has nothing but a small notice for the users. What kind of SEO can I make on ...
7
votes
6answers
1k views

What is Google's policy about separate content on same URLs in mobile and desktop versions?

I'm currently developing a mobile version of my site where users' devices are automatically identified and then displayed either mobile or desktop view of the same URL. For usability purposes, I ...
7
votes
2answers
214 views

I want to test major changes on my website without hurting SEO

I want to replace all my website files for new ones on the server and to test if they work alright but I don't want to be crawled while this is happening or if I am, I don't want the crawler to be ...
7
votes
5answers
1k views

Absolute vs relative links

Our site's navigation links are currently in relative form: <a href="/section"> The SEO company I mentioned in my previous question recommends we change them to absolute links: <a ...
6
votes
1answer
201 views

URL path structure for a website with several directories

I am making a website with several directories that will have a high amount of content. For now I have separated the URLs into categories so that they’re like this: www.example.com/student/ ...
6
votes
2answers
336 views

Which meta “robots” tag gets preference?

My wife works at a high school in Germany. I recently noticed that it's extremely hard to find that school's homepage using Google. I looked at the source code of the page and I believe I've found the ...
6
votes
3answers
999 views

text to code ratio and SEO

I've run sites that I've developed through various online SEO checkers over the years and some of them have checked me for my text to html ratio. I remember reading about this once or twice as well. ...
6
votes
2answers
751 views

Does a 303 status code pass page rank?

I'm doing an audit for a client who has a 303 redirect on his site from: example.com to example.com/en/. I personally would have used a 301 redirect, but I want to know if a 303 passes page rank the ...
6
votes
1answer
3k views

link rel=“alternate”, multiple languages and canonical urls

Context: We've got a website which is available in multiple language versions. However, the content is the same. Each translated version of the site is available on a distinct subdomain. On some ...
6
votes
2answers
471 views

Is using H2s instead of H1s a big deal?

Basically, the way the development of a site I am working on has happened, virtually all pages use H2 instead of H1 as the "root" title (and then H3-5 are used appropriately). Since Google pays such ...
6
votes
1answer
1k views

Google Webmaster tools “Time spent downloading a page”

In Google Webmaster Tools -> Diagnostics -> Crawl Stats, there is a chart Time spent downloading a page (in milliseconds). What is that chart measuring? Is it the time to fetch the HTML text only, ...
6
votes
2answers
256 views

Subdomain versus new domain

I'm adding a blog to a site. Would it be better for SEO to put it at blog.example.com or at www.exampleblog.com? I already own www.exampleblog.com . Would combining the words together to exampleblog ...
5
votes
1answer
273 views

Duplicate content on the same page - SEO ramifications?

In certain situations, I've seen Responsive Design websites with duplicate content on the same page. The pages had duplicate HTML structure and content in some parts of it due to Responsive Design. ...
5
votes
1answer
640 views

Page Speed Online vs Chrome Extension

In optimizing a content blog of mine with the goal of achieving the highest page speed score possible for obvious reasons (user experience, SEO, etc..), the results I'm obtaining are throwing me for a ...
5
votes
3answers
137 views

Alt attribute for SEO recommendation

If I want my site to be no.1 for a particular keyword search, would it harm me or help me if I put alt="keyword" in all of the images I have in the site?
5
votes
1answer
356 views

Does Google value links to a page's named anchors (#) as equal to links to the page w/o the anchor?

Occasionally my site gets links directly to a sub-section of a page via a named anchor, e.g. /mypage.html#section1 Does Google give this link equal weight as a link to /mypage.html?
4
votes
2answers
94 views

What research methods could I use to determine the keyword(s) I should use for my site?

In England, some primary students sit for an exam called the 11-plus. I need to figure out what keyword(s) to use for my related site, but I'm not sure how to go about this. What keyword research ...
4
votes
2answers
181 views

Cropping images & SEO

So I have a page with a bunch of images with largely varying sizes. Also the layout of the page is such that the images are all in the shape of square tiles, so just resizing will cause distorted ...
4
votes
1answer
1k views

Canonicalization for www/non-www URLs and IP/domain on a Windows server

I have checked my website using this SEO tool and the results report 2 issues: Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly ...