Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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Do search engines crawl PDFs and if so are there any rules to follow when making them

The website I am working on has a few hundred PDFs in it. I don't think I have ever seen any of them come back in a search but there are linked to directly from out site. They are also full of ...
10
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1answer
1k views

Canonical URL for a home page and trailing slashes

My home page could be potentially linked as: http://example.com http://example.com/ http://example.com/?ref=1 http://example.com/index.html http://example.com/index.html?ref=2 (the same page is ...
3
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3answers
7k views

How to stop certain urls from being indexed

When I type site:example.com(using my domain obviously), I get several link errors showing up in the listing. Typically, they are of the form: /some/fixed/path/admin/unblockUser/11 I am thinking of ...
7
votes
3answers
515 views

Squeezing all the SEO out of a URL as possible

I am working on an ecommerce site, I told our SEO consultant that I plan to make the URL scheme: /products/<id>/<name>. This is similar to Stackoverflow's URLs which are ...
3
votes
3answers
322 views

Will AJAX-fetched material be invisible to search engines?

With the new method of doing things that I've put together, my page content is not actually on index.html or any of the other pages. Instead, it is in index.txt and merely fetched by AJAX. Is my ...
2
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1answer
112 views

Improve Google ranking for general vs. specific keywords

If a keyword phrase contains another keyword phrase (eg. "one two three four five" → "one two three"), does improving SERP ranking for the shorter phrase "one two three" (using backlinks) ...
5
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3answers
232 views

My title tag doesn't appear to be getting crawled by Google properly [duplicate]

My title is: <title>School Management Software, College & University Management Software, Cloud ERP Software</title> However it's showing up like this in Google: Is there ...
4
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1answer
168 views

Wikipedia's effect on Google SEO

I've been researching new SEO trends for a few weeks now and I see alot of community buzz about Wikipedia pages effects on Google. For example: When I do a search on Lowe's or Macy's in Google: I ...
3
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2answers
97 views

SEO on Single Page Website and Content keywords

I notice this is a popular topic throughout stack exchange in regards to single page websites and SEO. I have decided to go with a single page website for multiple reasons based on the user experience ...
27
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3answers
9k views

Is the title attribute (not tag) important to SEO?

The title attribute is an HTML standard element available across most tags. e.g. <li><a title="Widgets listed by household function" href="/widgets/by-function.html">by ...
6
votes
4answers
3k views

How to get tens of millions of pages indexed by Google bot?

We are currently developing a site that currently has 8 million unique pages that will grow to about 20 million right away, and eventually to about 50 million or more. Before you criticize... Yes, it ...
23
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10answers
9k views

SEO regarding using multiple <h1> tag?

Is is true <h1> tag should not have more than 1 on every page for SEO? Every pages on the header, it includes and <h1> tag. Website Name which show an image from logo class, like this: ...
11
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4answers
2k views

Is it true that Google will effectively penalise mobile-unfriendly sites from April 21, 2015?

I have heard that Google will boost mobile-friendly websites in search results. My website is not mobile-friendly. Will my website penalised in the Google search results if I have not made the ...
10
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2answers
1k views

SEO : urls : best place for the id

I would like to know what's the best location for an id in a SEO optimized URL: http://www.site.com/id/slug-title http://www.site.com/slug-title-id What do you think ?
3
votes
3answers
250 views

SEO (or other) problems with a 404?

I am a member of a writing website called HubPages. We are each given a subdomain on which to write articles and are also given access to Google Webmaster Tools for our subdomain. Upon checking out ...
8
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2answers
13k views

How does google regard subdomains with regard to SEO? [duplicate]

For example, in the past, links to www.example.com wouldn't have meant Google would pass any value to say, forum.example.com. What is the current status of this? (Please provide a reference if ...
6
votes
3answers
229 views

What is PageRank and how do I get it?

I've heard Google's algorithm is based on PageRank, and that it has something to do with the links to your site. Can someone explain it, and more importantly, how I can increase my site's PageRank?
4
votes
1answer
265 views

Does Google Analytics data affect SEO?

I have several pages on my site that I did not include the Google Analytics code. Will it improve my site's Google ranking if I include the GA on all of my pages and increase the number of visits on ...
1
vote
4answers
115 views

Do 'Created By' links add values to my website?

I am developing several websites and I usually place a 'created by' link at the bottom next to copyright to promote my job. Is this a valuable link? Even if it comes from completely different sites ...
24
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2answers
27k views

How do you get your Google+ profile displayed in the right hand sidebar of the Google search results page?

Does anyone know how to get your Google+ profile displayed in the right hand sidebar of the Google search results page? As in the screenshot below:
29
votes
4answers
5k views

Does it make a difference if your URL path ends in a trailing slash or not?

Does it make any difference to SEO ratings what-so-ever if your url has a trailing slash: http://www.example.com/some/slug/paths/ as opposed to one that does not: ...
25
votes
4answers
19k views

Anchor tag inside <h1> or <h1> inside achor tag: which is better?

I am trying to use <h1> tags on my blog for the post title and came across one problem. Title is hyperlinked. Case 1: <h1> <a href=""> xyz </a> </h1> case 2: <a ...
9
votes
3answers
2k views

What should filenames and URLs of images contain for SEO benefit?

We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ ...
10
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3answers
2k views

Subdomains vs. subdirectory – status as of 2012.

This following question by Jeff was in 2010 and I wanted to check how things have changed in the past 2 years. My problem: I run a site with most of the content distributed to subdomains that’s are ...
24
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4answers
3k views

Is using only HTTPS bad in a SEO perspective?

I would like to set up a new business site. I plan to direct www.example.com to example.com and only use that domain. My plan is also to only use HTTPS and not HTTP. Does this affect the SEO for the ...
8
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3answers
2k views

How important is the domain name for SEO

Most people advice to buy a domain name that exactly matches your main business field. For example if you sell computers the best one will probably be computers.com but with millions(maybe billions) ...
7
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2answers
2k views

SEO - Changing file extension

I am going to change the file extension from ".htm" to ".php", is there any disadvantage with this action?
6
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3answers
206 views

Are there any specific tips and tricks for optimizing a website for Bing?

Most available resources (even Bing community) promote the general principles for optimize a site in Google. My site is quite well optimized for a certain keyword combination in Google, yet in Bing it ...
2
votes
2answers
298 views

Want to redirect a domain to a new domain using 301 or 302?

Firstly, I want to redirect an old domain to a new domain, (old site to new site). The old site has good ranking on Google, now if I redirect the site, I want to retain this site on the Google ...
13
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3answers
404 views

Does Google rate the webpage by amount of visits?

There is quite extensive discussion about this topic on another website and I am really losing my confidence. The thing is that I claim that the amount (count) of visits is not a criteria for ...
9
votes
3answers
3k views

Can I use <link> tags in the body of an HTML document?

Can I use <link> tags in the body of an HTML page? I tried to find the answer to this question, but found contradictory information. When adding Schema.org microdata markup to an HTML page, I ...
8
votes
2answers
318 views

SEO - Reducing significance of irrelevant kewords

I have some irrelevant keywords high up in my Google Webmasters Tools Keywords list. Unfortunately it's stuff that needs to be on the site. E.g. I'm getting words like log (from log-in), copyright, ...
8
votes
4answers
504 views

Robots denied by domain is still listed in search results

So, on all of our sites that are not search facing we've applied a robots.txt file (per How to exclude a website from real-time Google search results ?, or any other similar question). However, if ...
4
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2answers
291 views

Should I choose sub-directories over sub-domains in this case?

I'm developing an application at the moment which shows local content based on location. Since the site is intended for local users, there won't be much need to change domain. For example: someone ...
3
votes
2answers
279 views

SEO: best way to deal with short lifetime URLs?

I am currently in the process of redesigning a job advert site and am trying to put a lot more effort into my SEO. My question is how should I deal with the URLs that point to job adverts when the ...
6
votes
3answers
913 views

Is minifying id and class names a bad SEO practice?

I am a big fan of minifying everything whenever possible. It is a sin for me to don't do this. However, I recently read that one of the thousands tips to boost your website rank on search engines was ...
4
votes
1answer
256 views

www and non www can suffer duplicated content

Do you know if i should use canonical tag, or 301 redirection from http://mydomain.com to http://www.mydomain.com To avoid duplicated content penalty in case other pages link to the domain without ...
4
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3answers
184 views

What is a good way to get many inbound links to your site?

How do you get links to your site from other sites?
4
votes
3answers
616 views

Good Practice for Formatting SEO-Friendly URLs?

Does anybody know what the best SEO practice and most effective format for URLs is currently? All lowercase or mixed case? Example: http://www.mysite.com/What-is-My-Site/ OR ...
3
votes
3answers
799 views

My website title shows up slightly different from what's in my title tag, only in Google search [duplicate]

I've included my page title in the title tag in this format: " blah blah blah | sitename ". But for some reason it's showing up on Google search results as " sitename: blah blah blah ". It shows up ...
3
votes
2answers
250 views

Content appearing under multiple categories; anything I can do to prevent duplicate penalty? [duplicate]

Possible Duplicate: What is duplicate content and how can I avoid being penalized for it on my site? I'm working with a CMS that allows me to post content in to multiple categories. So, I ...
2
votes
3answers
140 views

When, if ever, and how, would Google, Yahoo, Bing, etc will add the new gTLD to their search results?

New domain names like .photos .gallery .repair etc are being released every month. I tried running a generic search for some things, and I could not find any of those in the results. Any idea if ...
2
votes
3answers
197 views

The SEO benefit of breaking up content onto different websites

I have a client who's been told that breaking up his content onto multiple websites will give him an SEO boost. I'm wondering if this is true. Let me break it down thus... the client has bought ...
1
vote
1answer
126 views

What Ranking Factors Are Used For International Search?

Google.com vs Google.ca vs Google.co.uk (etc) all rank their results differently. The intention is to return more locally-relevant content. What factors, other than the ones below, are used to ...
0
votes
1answer
26 views

How to handle www and non-www? [duplicate]

tl;dr : For SEO, should I redirect from one to the other or list both on the DNS records? It seems that most experts think that both www and non-www should exist. (Please correct me if I'm wrong.) ...
55
votes
11answers
1k views

SEO: Where do I start? [duplicate]

Possible Duplicate: What are the best ways to increase your site's position in Google? I am primarily a software developer however I tend to delve in some web development from time to ...
6
votes
3answers
172 views

What are some great tools to use for keyword research?

We've been told SEO is important and that we should conduct keyword research so that we can rank better? What is that and what tools will help me in the process?
30
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2answers
624 views

Why, on StackExchange sites, is the post title on the question page a link to itself?

It may look like a question for meta.stackoverflow.com, but I'd like to know if this decision has something to do with SEO or if this improve the user experience somehow. It's a link to the same page ...
14
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8answers
4k views

Can anyone recommend a Google SERP tracker? [closed]

I want to track my website's position in Google's search results for around 50 keywords/phrases and I am looking to a nice web service or Windows application to automate this process. Ideally, I want ...
7
votes
4answers
4k views

Does Google consider W3C validation errors of a website? If so why www.google.com has 23 Errors, 4 warning(s)

Some SEO analysts says that fixing W3C validation errors of a website is an important On Page Optimization if so why www.google.com has 23 W3C validation errors, 4 warning(s)? Does Google consider ...