Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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7
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2answers
3k views

Google doesn't seem to update the description or title of my homepage

Before we launched our website, we had set up a "coming soon" page and google picked up the title and description from its contents. So the description in the search results said, "Coming soon! Visit ...
4
votes
1answer
216 views

Wikipedia's effect on Google SEO

I've been researching new SEO trends for a few weeks now and I see alot of community buzz about Wikipedia pages effects on Google. For example: When I do a search on Lowe's or Macy's in Google: I ...
4
votes
2answers
669 views

Effect on Google rankings if my site is down?

What happens to my Google rankings when my site goes down for a short or long period of time?
71
votes
5answers
10k views

How do I transition to SSL without affecting PageRank?

Here at Stack Exchange we're working on moving all traffic to SSL. The reason we're not doing logged-in-users only is that one side of the login divide would suffer a redirect from Google every time. ...
18
votes
4answers
12k views

Are keywords in URLs good SEO or needlessly redundant?

A coworker and I are locked in a debate over the value of SEO keywords in the URL of a page. She wants to change all the filenames of the HTML pages of a fencing company so they look like ...
7
votes
4answers
3k views

How to get tens of millions of pages indexed by Google bot?

We are currently developing a site that currently has 8 million unique pages that will grow to about 20 million right away, and eventually to about 50 million or more. Before you criticize... Yes, it ...
19
votes
3answers
1k views

Do search engines crawl PDFs and if so are there any rules to follow when making them

The website I am working on has a few hundred PDFs in it. I don't think I have ever seen any of them come back in a search but there are linked to directly from out site. They are also full of ...
10
votes
1answer
1k views

Canonical URL for a home page and trailing slashes

My home page could be potentially linked as: http://example.com http://example.com/ http://example.com/?ref=1 http://example.com/index.html http://example.com/index.html?ref=2 (the same page is ...
9
votes
3answers
4k views

Can I use <link> tags in the body of an HTML document?

Can I use <link> tags in the body of an HTML page? I tried to find the answer to this question, but found contradictory information. When adding Schema.org microdata markup to an HTML page, I ...
7
votes
3answers
523 views

Squeezing all the SEO out of a URL as possible

I am working on an ecommerce site, I told our SEO consultant that I plan to make the URL scheme: /products/<id>/<name>. This is similar to Stackoverflow's URLs which are ...
3
votes
3answers
327 views

Will AJAX-fetched material be invisible to search engines?

With the new method of doing things that I've put together, my page content is not actually on index.html or any of the other pages. Instead, it is in index.txt and merely fetched by AJAX. Is my ...
1
vote
4answers
141 views

Do 'Created By' links add values to my website?

I am developing several websites and I usually place a 'created by' link at the bottom next to copyright to promote my job. Is this a valuable link? Even if it comes from completely different sites ...
6
votes
4answers
1k views

Microdata vs RFDa

I am wondering whether to use Microdata or RFDa to mark information for search engines on my Webapplication. Google supports and has documentation for both. But i was not able to find a summary ...
0
votes
1answer
161 views

sitemap.xml for a website with forum

We have a website dedicated to our ActiveX and .NET components that has been working for more than 12 years. The site consists of 2 parts: the static part (product descriptions and articles) and the ...
24
votes
2answers
32k views

How do you get your Google+ profile displayed in the right hand sidebar of the Google search results page?

Does anyone know how to get your Google+ profile displayed in the right hand sidebar of the Google search results page? As in the screenshot below:
27
votes
3answers
9k views

Is the title attribute (not tag) important to SEO?

The title attribute is an HTML standard element available across most tags. e.g. <li><a title="Widgets listed by household function" href="/widgets/by-function.html">by ...
23
votes
10answers
9k views

SEO regarding using multiple <h1> tag?

Is is true <h1> tag should not have more than 1 on every page for SEO? Every pages on the header, it includes and <h1> tag. Website Name which show an image from logo class, like this: ...
24
votes
4answers
3k views

Is using only HTTPS bad in a SEO perspective?

I would like to set up a new business site. I plan to direct www.example.com to example.com and only use that domain. My plan is also to only use HTTPS and not HTTP. Does this affect the SEO for the ...
11
votes
4answers
3k views

Is it true that Google will effectively penalise mobile-unfriendly sites from April 21, 2015?

I have heard that Google will boost mobile-friendly websites in search results. My website is not mobile-friendly. Will my website penalised in the Google search results if I have not made the ...
10
votes
2answers
1k views

SEO : urls : best place for the id

I would like to know what's the best location for an id in a SEO optimized URL: http://www.site.com/id/slug-title http://www.site.com/slug-title-id What do you think ?
4
votes
2answers
297 views

Should I choose sub-directories over sub-domains in this case?

I'm developing an application at the moment which shows local content based on location. Since the site is intended for local users, there won't be much need to change domain. For example: someone ...
3
votes
3answers
254 views

SEO (or other) problems with a 404?

I am a member of a writing website called HubPages. We are each given a subdomain on which to write articles and are also given access to Google Webmaster Tools for our subdomain. Upon checking out ...
8
votes
2answers
14k views

How does google regard subdomains with regard to SEO? [duplicate]

For example, in the past, links to www.example.com wouldn't have meant Google would pass any value to say, forum.example.com. What is the current status of this? (Please provide a reference if ...
6
votes
4answers
246 views

What is PageRank and how do I get it?

I've heard Google's algorithm is based on PageRank, and that it has something to do with the links to your site. Can someone explain it, and more importantly, how I can increase my site's PageRank?
4
votes
1answer
284 views

Does Google Analytics data affect SEO?

I have several pages on my site that I did not include the Google Analytics code. Will it improve my site's Google ranking if I include the GA on all of my pages and increase the number of visits on ...
3
votes
3answers
866 views

My website title shows up slightly different from what's in my title tag, only in Google search [duplicate]

I've included my page title in the title tag in this format: " blah blah blah | sitename ". But for some reason it's showing up on Google search results as " sitename: blah blah blah ". It shows up ...
30
votes
4answers
6k views

Does it make a difference if your URL path ends in a trailing slash or not?

Does it make any difference to SEO ratings what-so-ever if your url has a trailing slash: http://www.example.com/some/slug/paths/ as opposed to one that does not: ...
30
votes
6answers
21k views

Anchor tag inside <h1> or <h1> inside achor tag: which is better?

I am trying to use <h1> tags on my blog for the post title and came across one problem. Title is hyperlinked. Case 1: <h1> <a href=""> xyz </a> </h1> case 2: <a ...
9
votes
3answers
2k views

What should filenames and URLs of images contain for SEO benefit?

We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ ...
10
votes
3answers
2k views

Subdomains vs. subdirectory – status as of 2012.

This following question by Jeff was in 2010 and I wanted to check how things have changed in the past 2 years. My problem: I run a site with most of the content distributed to subdomains that’s are ...
23
votes
5answers
1k views

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?

Why is it preferable to use paths with slashes instead of query-string variables in a web page URL?
8
votes
3answers
2k views

How important is the domain name for SEO

Most people advice to buy a domain name that exactly matches your main business field. For example if you sell computers the best one will probably be computers.com but with millions(maybe billions) ...
7
votes
2answers
2k views

SEO - Changing file extension

I am going to change the file extension from ".htm" to ".php", is there any disadvantage with this action?
6
votes
3answers
208 views

Are there any specific tips and tricks for optimizing a website for Bing?

Most available resources (even Bing community) promote the general principles for optimize a site in Google. My site is quite well optimized for a certain keyword combination in Google, yet in Bing it ...
4
votes
2answers
98 views

Preserve search engine rankings while shifting to new domain name

We have to shift our web-site to a new domain due to some unavoidable circumstances. The portal has been up and running there since 2009. It has good index in various search engines and we are ...
2
votes
2answers
407 views

Want to redirect a domain to a new domain using 301 or 302?

Firstly, I want to redirect an old domain to a new domain, (old site to new site). The old site has good ranking on Google, now if I redirect the site, I want to retain this site on the Google ...
1
vote
4answers
930 views

SEO for Dynamic website

For static websites, I always made a Sitemap.xml file and submitted it to search engines like google, bing etc. But now, I have made a website in Asp.net MVC which has 3 dynamic pages which yields ...
13
votes
3answers
407 views

Does Google rate the webpage by amount of visits?

There is quite extensive discussion about this topic on another website and I am really losing my confidence. The thing is that I claim that the amount (count) of visits is not a criteria for ...
8
votes
2answers
332 views

SEO - Reducing significance of irrelevant kewords

I have some irrelevant keywords high up in my Google Webmasters Tools Keywords list. Unfortunately it's stuff that needs to be on the site. E.g. I'm getting words like log (from log-in), copyright, ...
8
votes
4answers
507 views

Robots denied by domain is still listed in search results

So, on all of our sites that are not search facing we've applied a robots.txt file (per How to exclude a website from real-time Google search results ?, or any other similar question). However, if ...
6
votes
3answers
4k views

What is the best way to redirect my naked domain?

I have example.com, which points to web server using A records, I want to redirect all traffic from www.example.com to example.com. As far as i know these are methods, 301 HTML redirect from www to ...
3
votes
2answers
317 views

SEO: best way to deal with short lifetime URLs?

I am currently in the process of redesigning a job advert site and am trying to put a lot more effort into my SEO. My question is how should I deal with the URLs that point to job adverts when the ...
7
votes
3answers
994 views

Is minifying id and class names a bad SEO practice?

I am a big fan of minifying everything whenever possible. It is a sin for me to don't do this. However, I recently read that one of the thousands tips to boost your website rank on search engines was ...
4
votes
1answer
266 views

www and non www can suffer duplicated content

Do you know if i should use canonical tag, or 301 redirection from http://mydomain.com to http://www.mydomain.com To avoid duplicated content penalty in case other pages link to the domain without ...
4
votes
3answers
189 views

What is a good way to get many inbound links to your site?

How do you get links to your site from other sites?
4
votes
3answers
618 views

Good Practice for Formatting SEO-Friendly URLs?

Does anybody know what the best SEO practice and most effective format for URLs is currently? All lowercase or mixed case? Example: http://www.mysite.com/What-is-My-Site/ OR ...
3
votes
2answers
258 views

Content appearing under multiple categories; anything I can do to prevent duplicate penalty? [duplicate]

Possible Duplicate: What is duplicate content and how can I avoid being penalized for it on my site? I'm working with a CMS that allows me to post content in to multiple categories. So, I ...
2
votes
3answers
155 views

When, if ever, and how, would Google, Yahoo, Bing, etc will add the new gTLD to their search results?

New domain names like .photos .gallery .repair etc are being released every month. I tried running a generic search for some things, and I could not find any of those in the results. Any idea if ...
2
votes
3answers
202 views

The SEO benefit of breaking up content onto different websites

I have a client who's been told that breaking up his content onto multiple websites will give him an SEO boost. I'm wondering if this is true. Let me break it down thus... the client has bought ...
1
vote
3answers
506 views

Website logo text - best tag for SEO purposes?

I'm trying to develop a new website in HTML5 adhering to SEO standards where possible and I'm having a little trouble trying to figure out what tag my site name and slogan should live in. Originally ...