Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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169
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20answers
26k views

What are the best ways to increase a site's position in Google?

What are the best ways to increase a site's position in Google?
42
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5answers
2k views

What are the most important things I need to do to encourage Google Sitelinks?

My website used to have sitelinks and now it doesn't. It's very possible that it's due to changing the website to a sidebar design instead of having an "interstitial" type landing page which limited ...
44
votes
7answers
7k views

How should I structure my URLs for both SEO and localization?

When I set up a site in multiple languages, how should I set up my URLs for search engines and usability? Let's say my site is www.example.com, and I'm translating into French and Spanish. What is ...
40
votes
7answers
14k views

Will having multiple domains improve my seo?

Lets say I have a domain already, for example www.automobile4u.com (not mine), with a website fully running and all. The title of my "Website" says: <title>Used cars - buy and sell your used ...
12
votes
5answers
1k views

How to diagnose a search engine ranking drop?

EDIT: Reworded & Cleaned Up to Ease Understanding There has been a significant drop (90%) in traffic from Google to one of my well-established sites (6+ years) in the last week. Searches show ...
11
votes
3answers
1k views

What is the best stucture of SEO friendly URL?

I'm working for a website to convert the website URL to an SEO friendly URL. I plan to use this: mysite.com/category-name/pageid-123-page-name I looked at some similarly categorized, highly ranked ...
24
votes
6answers
953 views

How can I increase the traffic to my site?

I don't want to do link exchanges or anything shady. I just want some legitimate ways that I can direct a little bit more traffic to my site. How do I do that?
54
votes
5answers
12k views

How bad is it to use display: none in CSS?

I've heard many times that it's bad to use display: none for SEO reasons, as it could be an attempt to push in irrelevant popular keywords. A few questions: Is that still received wisdom? Does it ...
8
votes
2answers
378 views

Title tag different from title appearing in Google?

I'm just wondering how it is possible that IGN.com has this in its title tag: "Video Games, Cheats, Walkthroughs, Game Trailers, Reviews, News, Previews & Videos at IGN" while on Google its ...
43
votes
9answers
2k views

Do meta keywords have any impact on ranking algorithms?

From what I have read, Google no longer uses meta keywords in it's ranking algorithm. Is it worth the effort to maintain meta keywords?
16
votes
2answers
5k views

Do subdomains help/hurt SEO?

If I have mysite.com, and blog.mysite.com, do search engines see those as 1 site or 2? Will using subdomains hurt SEO? I have some technical reasons why I can't use mysite.com/blog.
26
votes
4answers
869 views

Is it better to put hyphens in a domain name?

Both in terms of SEO and user friendliness, is it better to put hyphens in a multi-words domain name or not ? For example, is www.stackoverflow.com better than www.stack-overflow.com ?
5
votes
2answers
832 views

Does Google use the Meta Description Tag for Description of Page?

When you do a Google search, there is typically a snippet of sample content from the page. I seem to recall that the Meta Tags can influence this choice of descriptive sentences. Is that correct(?) ...
52
votes
3answers
4k views

How do I rename a domain and preserve PageRank?

As part of graduating from Area51 and becoming a full fledged site we sometimes change domain names from http://topic.stackexchange.com to http://example.com. Aside from the obvious 301 redirect rules ...
14
votes
1answer
1k views

How good is it for SEO if you have a widget that lives on other sites?

I made a widget that would ideally live on other sites. Here is an example: http://www.comehike.com/outdoors/widget.php?type=hike&hike_id=108&width=500&height=500 I guess since the ...
13
votes
4answers
3k views

Does the Google spider render JavaScript?

Does the Google spider knows how to render JavaScript, or only HTML?
19
votes
5answers
2k views

StackOverflow and Google search

How is it that questions posted to the Stack Overflow show up as #1 in Google search results just minutes after being submitted? What SEO practices are being used to generate this sort of ...
12
votes
4answers
947 views

ecommerce item deleted by user, 301 redirect to HOME PAGE or 404 not found?

I know this question is someway similar to this one where they recommend using 404, but after reading this other one where they suggest to use 301 when changing site URLs (in the specific case was due ...
6
votes
2answers
579 views

How can I get search engines to crawl my site and see a localised view of my data?

(I hope I asked the question right..) Fake site Our site lists products for sale. eg : http://www.myWebSite.com/products/some-drink-we-love-to-guzzle Each product page has been translated into a ...
6
votes
4answers
583 views

How to Remove URLs from Google Search Engine

I have used so many things like url removal request and deleted the pages etc., but still the errors are shown in my webmaster tools. How can I remove the urls completely from Google?
19
votes
7answers
5k views

Should I use a file extension or not?

I've always wondered about this and never found a good solution. But this question reminded me of it. When I have a URL on my website it can be displayed and accessed any of the following ways: ...
11
votes
4answers
5k views

Does changing web hosting server affects SEO page ranking?

I have been hosting in a server from last 2 years. I am planning to change the hosting server. Before i change the hosting server i would like to know whether it affects my page ranking or not?
25
votes
2answers
679 views

How to use rel='canonical' properly

I have 3 URLS that serve the same data: www.example.com/product/foo www.example.com/product/foo?id=1 www.example.com?product=foo For Google's sake I want the URL www.example.com/product/foo to be ...
10
votes
3answers
256 views

Local SEO Strategies

What are your strategies for local SEO? For example, if you had a web design company in Lincoln, Nebraska, what would you do for your website from an SEO perspective?
4
votes
2answers
6k views

How to SEO a Single-Page website

I am creating a new website for a client, and I think a single page website / layout will be pretty neat. There is not that much detailed content, it is a company that imports a lot of products from ...
5
votes
2answers
3k views

Is a URL with a query string better or worse for SEO then one without one?

I want to know, is there a huge difference in terms of SEO between these URLs: mysite.com/ontario/toronto/listings or mysite.com/listings.php?p=ontario&c=toronto Will one URL rank ...
83
votes
10answers
2k views

URLs: Should I use hyphens, underscores or plus symbols?

Which is better for search engines? example.com/my_cool_page.html example.com/my-cool-page.html example.com/my+cool+page.html
45
votes
4answers
3k views

Are page ranks for subdomains independent?

If I have a domain name say stackexchange.com and I want to host 2 sites X and Y as subdomains of that site. Will x.stackexchange.com help out y.stackexchange.com in page rank? Or will google treat ...
12
votes
5answers
384 views

How do I build backlinks?

I've recently made a site and I want to know how to go about making backlinks?
110
votes
1answer
17k views

Does the order of keywords matter in a page title?

Stack Overflow has made a change to their page titles such that the most popular tag for a question appears at the start of the title. The change is being deployed across the network, so check out ...
26
votes
6answers
846 views

SEO: How to Separate Fact from Fiction?

I am interested in learning about SEO, as many of you may already know. I am by far not a pro, but would love to learn. I currently own a number of domains etc that I am playing around with content ...
14
votes
3answers
2k views

How do I get Google to show links to my site hierarchy in search results?

I have recently noticed that for some websites, Google is linking to different locations in the site hierarchy instead of just the destination page URL. For instance, searching for "Malibu Rum Drink ...
18
votes
5answers
11k views

Do we still need to avoid using frame/iframe for good SEO?

I thought frame and iframe are something bad for SEO. Today I was doing some search and searching for "numismatica" in Google.it and the 3rd site is www.lemonete.com (ranks high also in Google.com). ...
25
votes
3answers
1k views

What are the SEO rules for HTML 5?

What are the rules of engagement with respect to SEO in HTML 5? Examples of things we have been mulling over with no conclusion: Are you penalised for not using <head> and <body> tags? ...
11
votes
7answers
2k views

Do dedicated IP addresses improve SEO?

I've googled that and I've found many opinions on this subject, and I'm not sure, if, dedicated IP addresses actually really improve SEO? Is it that different from shared IP address (of 50-100 other ...
2
votes
2answers
580 views

SEO for pages that load from database

I have a very stupid question. I developed a website that has only one page at the public html directory(index.php). all content are dynamically loaded as different pages. How can i SEO my pages ...
20
votes
4answers
7k views

How can I prevent Google mistakenly offering to translate a page?

Several of my site's pages are appearing in search results with [Translate this page] next to it. When I click that it takes me to Google Translate and translates my page "from Catalan to English". ...
5
votes
2answers
2k views

Google doesn't seem to update the description or title of my homepage

Before we launched our website, we had set up a "coming soon" page and google picked up the title and description from its contents. So the description in the search results said, "Coming soon! Visit ...
4
votes
3answers
453 views

Title of the page in search results and title of google's cached version are different. Why?

Check this: http://www.google.com/search?q=site:gunlawsbystate.com+kansas+gun+laws The title of the first result is "Kansas Gun Laws - Gun Laws By State". Although, on the page google has cached the ...
4
votes
3answers
316 views

One page website - Effect on SEO

I'm considering re-designing my personal website to promote my web services in my local area. My issue is whether to do a one page website with a scroll-to navigation system. What effect does this ...
4
votes
2answers
505 views

Effect on Google rankings if my site is down?

What happens to my Google rankings when my site goes down for a short or long period of time?
4
votes
4answers
750 views

Microdata vs RFDa

I am wondering whether to use Microdata or RFDa to mark information for search engines on my Webapplication. Google supports and has documentation for both. But i was not able to find a summary ...
65
votes
5answers
9k views

How do I transition to SSL without affecting PageRank?

Here at Stack Exchange we're working on moving all traffic to SSL. The reason we're not doing logged-in-users only is that one side of the login divide would suffer a redirect from Google every time. ...
18
votes
3answers
1k views

Do search engines crawl PDFs and if so are there any rules to follow when making them

The website I am working on has a few hundred PDFs in it. I don't think I have ever seen any of them come back in a search but there are linked to directly from out site. They are also full of ...
10
votes
2answers
4k views

SEO preference for WWW or HTTP:// protocol redirection? Do www websites rank better than NON-www?

After having read various articles on this site about WWW or Non-WWW website setup, here, here and here, and after having setup a correct redirection rule in .Htaccess to at least eliminate duplicate ...
3
votes
3answers
7k views

How to stop certain urls from being indexed

When I type site:example.com(using my domain obviously), I get several link errors showing up in the listing. Typically, they are of the form: /some/fixed/path/admin/unblockUser/11 I am thinking of ...
3
votes
3answers
314 views

Will AJAX-fetched material be invisible to search engines?

With the new method of doing things that I've put together, my page content is not actually on index.html or any of the other pages. Instead, it is in index.txt and merely fetched by AJAX. Is my ...
8
votes
1answer
304 views

How to effectively close a page?

Before asking my question, I'll use an example to clarify the idea. Say that a company used to sell horses and then they turn into a sheeps business. While some of the old pages can be mapped to the ...
7
votes
3answers
489 views

Squeezing all the SEO out of a URL as possible

I am working on an ecommerce site, I told our SEO consultant that I plan to make the URL scheme: /products/<id>/<name>. This is similar to Stackoverflow's URLs which are ...
4
votes
4answers
186 views

SEO and URL Shorteners

When you have a link from lets say twitter that is t.co/foo that links back to your website how does that effect SEO and how do the major search engines handle Shortened URLs?