SEM is short for Search Engine Marketing. SEM methods include: search engine optimization (SEO), paid placement (contextual advertising, digital asset optimization, and paid inclusion).

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Estimating where my competitor is getting most of their traffic from? Organic, PPC, or other?

I'm trying to figure out how/where a website gets its traffic. How are they successful with bringing in traffic? Via Organic, PPC, other? What is the best approach to estimating this? My thought ...