SEM is short for Search Engine Marketing. SEM methods include: search engine optimization (SEO), paid placement (contextual advertising, digital asset optimization, and paid inclusion).

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265 views

How do you format SEM URLS to properly track results using analytics engines like Google analytics?

If I were to purchase some advertising space on a website- what should I add to the end of the URL to track the results of that campaign in a tool like Google Analytics? Is capitalization ...
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0answers
30 views

What is semalt.semalt.com that shows up in Google Analytics under Referrals? [duplicate]

How does it work? How does it drive traffic and referrals? When I go there, it wants me to sign up for something. Is it a scam? It is 10% of my traffic for the last week.
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2answers
202 views

Is it me, or is SEO slowly fading away and SEM taking over? [closed]

Don't have any hard facts, but in thinking about it seems that way to me. Best answer making a case for, or against this is select.
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1answer
187 views

WP Network — Planning Long Term SEO (one large site versus microsites)

The Main Question is This (details follow below): Is it better to go with individual domain names for the various niches of a company's focus, or is it better to put it all under one domain? I'm ...
3
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2answers
137 views

Small AdWords campaigns with low budget

Having a Google AdWords campaign of a daily budget less than 10€ ($13, £8.5), I had these: Setup 1 (1 campaign with 100% budget) x (3 ad groups) x (2 to 3 ads) = 40-60 clicks/day long list of ...
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1answer
109 views

What would SEO and SEM initiatives be defined as? [closed]

I was asked to give examples of SEO or SEM initiatives, yet I really don't know what they mean by SEO or SEM initiatives. Is this a strategy or method? Sorry for sounding completely dumb.
3
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3answers
249 views

What to do if Google Adwords keyword tool suggests “no searches”

I believe I have a great idea, and want to test the market before I create a site for it. However, I'm having some difficulty with Google AdWords - I'm a total beginner with SEO/SEM. When I plug in ...
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3answers
1k views

Is there some kind of API for submitting a site to Google for indexing?

I have a client that is insisting there is a method to send a URL automatically to Google to get it indexed quickly. Here are the methods I know of to tell Google about your site for indexing: 1. ...
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126 views

Need Help With Finding SEO Company/Individual

I am fairly new to SEO and I have done all of the tactics and operations that I know to do to help my site rank to the number 1 spot on Google. I know that no one can guarantee the number 1 spot on ...
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3answers
146 views

What's the best way to plan and manage an SEM campaign?

We are launching a site for the local retail arena. Our deals will earn about ten dollars in income. How should we approach SEM marketing and what packages would you suggest to track our marketing ...
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4answers
1k views

SEO - Moving site to subdomain without losing SEO Ranking

My company has operated a blog site on our primary URL (e.g. www.company.com) for about 4 months. Over this time, we have built up significant SEO ranking through daily posts and articles. Our primary ...
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1answer
76 views

Adwords search engine marketing (SEM) question

I have to promote this site, http://www.bulldozer-mobile.com. My site is for phone 7 application and I've just develop an application "fart and burp" for phone 7. So according to my guide I have use ...
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2answers
225 views

Narrowing down my large keyword list for new PPC campaign

If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with? ...
6
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3answers
373 views

What effect if any does “Google Instant” search have on SEO and SEM?

It been a little over a month since "Google Instant" has been released to the public, what effect if any does "Google Instant" search have on SEO and SEM based? RELATE LINK >> "Google Instant": ...
3
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2answers
416 views

Estimating where my competitor is getting most of their traffic from? Organic, PPC, or other?

I'm trying to figure out how/where a website gets its traffic. How are they successful with bringing in traffic? Via Organic, PPC, other? What is the best approach to estimating this? My thought ...
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487 views

How much money globally is spent on SEO/SEM a year?

Wondering how big the market is for SEO/SEM, anyone have any fresh, trustworthy, hard numbers?
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1answer
119 views

How do you value keywords across SEO and SEM?

For example the cost of a keyword in Google PPC system does not equal it's value, just how much people are willing to pay for it. Really not sure if the question makes sense, so please feel free to ...