2
votes
1answer
74 views

Can too many shortened URLs trigger a ranking penalty?

There are many URL shortening services available on the net, any of which could shorten the URLs. Can too many shortened URL trigger a penalty? Has anyone observed this? P.S. I am analyzing a ...
2
votes
1answer
132 views

Is adding a couple of keywords in the footer (no links) considered wrong doing?

Many posts claim that putting links with keywords in the footer is not considered a good practice by Google. Some claim Google may penalize you. But, is adding a couple of keywords without links in ...
12
votes
5answers
1k views

How to diagnose a search engine ranking drop?

EDIT: Reworded & Cleaned Up to Ease Understanding There has been a significant drop (90%) in traffic from Google to one of my well-established sites (6+ years) in the last week. Searches show ...