Questions tagged [ppc]
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
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Should translated English keywords pointing to local language landing page be in a separate Campaign / Ad group or same as original?
We have done quite a bit of testing with driving local traffic using English terms (eg. used cars Stockholm) instead of local language terms (begagnade bilar Stockholm). Basically, English keywords ...
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Google Ads/ Analytics is adding Domain to the end of every URL
We are running Google Ads campaigns. Our destination URLs are not set up with any tracking parameters on them.
However, in Google Analytics, all of our PPC landing pages have ?https://www.example.com/=...
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How to view my promoted tweets in the Twitter app to debug JavaScript?
I'm driving traffic to a website with PPC on Twitter. AWS CloudWatch is reporting that 80% of my visitors are experiencing JavaScript errors — but 100% of those errors are happening in the on-device/...
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Google Shopping UPC/GTIN - To specify color or not to specify color in the code
We are a manufacturer of aluminum roof vents which we sell retail on our site, and also sell through large online outlets like Home Depot (not all of our products). We're now selling through Google ...
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How can I restrict a Google Display Network campaign to certain sites?
I ran a Google Display Network for a couple of week, providing a number of keywords which (to my knowledge) restrict the sites on which (or the users to whom?) the ads are shown, which as is described ...
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Canonical setup for duplicate content with service areas
I'm relatively new to SEO and would like to make sure I understand canonicals and website layouts correctly. I'm working on a site for "Bob's Pest Control, Plumbing, and Pizza Delivery" that ...
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