Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

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20 views

Google PPC hugely different cost estimates

I am new to Adwords, and have set up my first campaign. With the keyword planning tool, it suggests that for a bidding price of ZAR 0.14 (about USD 0.01) I can get 70 clicks a day for the keywords ...
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1answer
24 views

How to do SEO for eCommerce website? [closed]

What are the steps required to generate traffic for eCommerce sites like online shopping sites?
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366 views

Can I bid on AdWords Keyword Tool with no competition?

I am very new to PPC, and I want to advertise a product. The problem is, the relevant keywords I find are very low traffic (~100/mo) and have no competition at all, and not even CPC estimate, or maybe ...
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1answer
38 views

Referring keywords for internal site search users?

For visitors that used my site's internal search function, where in Google Analytics can I see the Google searches (organic and paid) they landed on my site with?
2
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4answers
408 views

Why do Blogger pageview stats and AdSense pageviews differ?

I run many blogs for online earnings but my blog in blogger page views: Total Pageviews 90,085 And that same blog page views in Google AdSense Total Pageviews 19,347 are different why? they ...
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2answers
133 views

Small AdWords campaigns with low budget

Having a Google AdWords campaign of a daily budget less than 10€ ($13, £8.5), I had these: Setup 1 (1 campaign with 100% budget) x (3 ad groups) x (2 to 3 ads) = 40-60 clicks/day long list of ...
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1answer
45 views

How to prevent invalid clicks from proxies [closed]

What would be the best and cost effective solution to prevent invalid clicks from PPC.
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1answer
91 views

Can I improve my AdWords quality scores with better landing pages?

I noticed that I have some keywords in my AdWords that are totally applicable to my site but the quality score of the keyword is 4 or 5. I'd like to get it up higher by creating custom versions of my ...
2
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1answer
62 views

'Open in new tab' in PPC & tracking

When a user clicks on an ad but they right click to open in new tab does that cost the advertiser as if the user would of left clicked. I am new to all of this please handle me like that ;)
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2answers
86 views

AdWords test with two different agencies - can I track their results without them being aware of each other

I am currently going through a process of testing two AdWords PPC providers at the same time from two separate AdWords accounts. However they will require access to my GA account for linking and ...
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1answer
800 views

Adwords traffic shows as 'not set' in Google Analytics

In Google Analytics if I go to Traffic sources > Search > Paid all I get is "not set". Instead of the usual list of keywords that people have used to find the ad, this makes it really difficult to ...
2
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1answer
1k views

Adwords traffic showing up in Analytics as organic traffic, not paid?

I've got Adsense ads running driving PPC traffic to my site. When I go into Google Analytics under the tab Traffic Sources > Search > Organic, I get all the search terms people have come through for. ...
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2answers
115 views

How to determine the amount to spend per phrase on Adwords research?

My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. ...
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3answers
151 views

Adwords: Is there a drawback to setting a really high max CPC to learn what works faster?

I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly ...
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1answer
48 views

On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another medium?

Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?
2
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1answer
263 views

How to Figure AdSense PPC with AdWords CPC of $0.05

Often when I am using the Adwords Keyword tool I find keywords with a CPC of $0.05... I mean VERY often. Is this like base level when it comes to PPC or is this a possible error? For example, with a ...
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2answers
2k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
2
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2answers
123 views

Tracking PPC and website stats

What are some of best tracking software packages available for PPC and a website?
6
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2answers
224 views

Narrowing down my large keyword list for new PPC campaign

If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with? ...
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1answer
119 views

How do you value keywords across SEO and SEM?

For example the cost of a keyword in Google PPC system does not equal it's value, just how much people are willing to pay for it. Really not sure if the question makes sense, so please feel free to ...
2
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1answer
108 views

How can we determine how much to spend on advertising our site?

We're considering pay-per-click advertising to bring traffic to our website. How should we go about determining how much to budget? Any other considerations we should be aware of?