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2
votes
1answer
28 views

What might be the benefits in regards to pay-per-click (PPC) for sub-folders vs. microsites

I have a client that has a single main site and multiple franchise micro-sites. The micro-sites have most of the functionality that the parent site does but the content is restricted to a specific ...
2
votes
2answers
259 views

Creating a companion website for a book

I'm looking to put together a small microsite to accompany a book being written by a friend. The website will both serve to advertise the book, encourage people to buy it, and contains additional ...
4
votes
1answer
119 views

Are true MicroSites worth the increased effort over pure Landing pages?

I am building a shopping site and want to know if building true MicroSites, with multiple target pages has any advantage over a series of landing pages. Would I suffer from any type of link dilution ...