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2
votes
2answers
246 views

Creating a companion website for a book

I'm looking to put together a small microsite to accompany a book being written by a friend. The website will both serve to advertise the book, encourage people to buy it, and contains additional ...
4
votes
1answer
119 views

Are true MicroSites worth the increased effort over pure Landing pages?

I am building a shopping site and want to know if building true MicroSites, with multiple target pages has any advantage over a series of landing pages. Would I suffer from any type of link dilution ...