Microdata is an HTML specification to embed rich semantic data labels within web pages, supporting machine readability.

learn more… | top users | synonyms (2)

12
votes
2answers
518 views

Does Stack Overflow use a microformat for questions/answers?

Recently when I have seen Stack Overflow results in Google, I have seen something like this: Note the text, "9 answers". Does Stack Overflow do anything special to get this shown? I have noticed a ...
9
votes
4answers
614 views

What is good URI design?

How should a good URI be designed? What are the factors to consider? What are the pros and cons of the variants? Factors that makes up a good URI Stability over time Short Give the user an idea ...
7
votes
3answers
700 views

Should I always use HTML5 Microdata for SEO?

So I've been looking into this HTML 5 Microdata, but I'm not sure if or when it is appropriate to use. I know that if used with rating and you search a website it will pull up things like video rating ...
7
votes
3answers
1k views

Can I use <link> tags in the body of an HTML document?

Can I use <link> tags in the body of an HTML page? I tried to find the answer to this question, but found contradictory information. When adding Schema.org microdata markup to an HTML page, I ...
7
votes
4answers
2k views

How to implement rel=author on a page with multiple authors?

I have a forum, and I would like to add rel=author to my pages. However, each page has multiple authors, and I'm not sure how I should implement rel=author if I have multiple authors. Does anyone have ...
6
votes
1answer
282 views

Anyway to validate schema.org JSON before publishing?

I have a site with a lot of data, and I'm dynamically building JSON-LD data that I think is schema.org correct. I can't find a dead-on example on schema.org, and it will take forever if I have to ...
6
votes
1answer
394 views

rel=author, rel=me and Google Profile

Based on the post as Google Webmasters, a google profile seems to be needed for rel=author to work But this post on our forum does not indicate that. How do I implement authorship and rel=me ...
5
votes
2answers
579 views

schema.org hierarchy as xml

I am intersted in using schema.org hierarchy to help uses define "things" that they add to my custom CMS. For example if they wanted to add a "person" to my CMS, they would have to add all the fields ...
5
votes
2answers
239 views

Did anyone experience negative SERP movement after implementing rel=author?

I am not intrested in why I don't see the picture in SERPs. So I know this is borderline off-limits but I turned every stone in the web (including DDgo) trying to find anybody experiencing a worse ...
5
votes
1answer
2k views

Google's microdata and html5 validation errors

According to Google's documentation about product microdata, when I want to mark product's availability in my internet shop, I should do the following: <span itemprop="availability" ...
5
votes
1answer
811 views

Schema.org, HTML5 and the datetime format: how do I get it to validate?

Schema.org says this, The opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' ...
4
votes
4answers
623 views

linking several separated schema.org <div>s together?

I'm adding schema.org semantic markups, and would like to link several of which are in quite different parts of webpage together. This works when I specify them as parent/child: <div itemscope ...
4
votes
3answers
927 views

What effect does using itemprop=“significantLinks” on anchors have for SEO and what is the ideal use?

I'm practicing application of microdata via http://schema.org. Anyone who's browsed the documentation there knows that there's a lot of need for improvement for more clear understandings on use for ...
4
votes
1answer
711 views

What are the advantages of Schema.org's microdata vs Microformats et al?

I'm confused about which microdata methodologies to employ on my site, is there an advantage to implementing the attributes from Schema.org, vs one like Microformats?
4
votes
1answer
468 views

Google's microdata for product images which aren't displayed in the page?

My internet shop displays thumbnails of products' images, and I see that these thumbnail are (slowly) being indexed by Google. I want also full images to be indexed. (I've seen some other questions on ...
4
votes
4answers
680 views

Microdata vs RFDa

I am wondering whether to use Microdata or RFDa to mark information for search engines on my Webapplication. Google supports and has documentation for both. But i was not able to find a summary ...
4
votes
2answers
1k views

hProduct-microformats not work in google

I'm trying to work with hProduct was testing tool for google microformats ( http://www.google.com/webmasters/tools/richsnippets ), but it is not recognizing the data: does not recognize the photo ...
4
votes
2answers
330 views

How long it takes to get the Breadcrumbs to show up in SERP?

I have a site that run's since 4 months now with category and products. I put breadcrumbs on my page but I still don't see them in the SERP. I use the google breadcrumbs help page to create them. ...
4
votes
2answers
273 views

Rich snippets for small sites

So far, I've seen rich snippets in Google search results only for large sites with a high number of elements (people, events, recipes, etc.). Does anyone know of an example where rich snippets are ...
4
votes
1answer
63 views

Can I enrich microdata format with more data without affecting its functionality?

This is the normal formatting for microdata: <div itemscope itemtype="http://schema.org/LocalBusiness"> <div itemprop="name">some text</div> <div itemprop="description">some ...
4
votes
1answer
660 views

Can using microdata from schema.org for local business hurt its exposure nationally?

Here's the dilemma: This website ranks in the first page for almost all of its products, but it is a local business. I should actually say, 90% of its business are still local, but we are trying to ...
4
votes
1answer
2k views

schema.org 'reviewRating' tag not recognized by google snippet testing tool

I'm trying to add more structural information to my webpages by using the microdata format suggested in www.schema.org. The procedure seems straight forward but I'm having issues validating my results ...
4
votes
1answer
96 views

Will wrong or incomplete Microdata harm my SEO?

What if I am missing parts of my Microdata? I will use a blog article for example. The recommended markup is: <div itemscope itemtype="http://schema.org/Article"> <span ...
4
votes
2answers
83 views

What is a suitable microdata structure for music mixes?

Since Google actively supports the Music microdata structure, I would like to implement this on a site that publishes music mixtapes. In context of this website, music mixes are usually 60 minute ...
4
votes
1answer
105 views

Is there a problem in having same product with different names in different pages?

When ot comes to structured data, schema.org for products, Is there a problem in having the same product with 2 different names in 2 different pages for layout reasons? Example: Category page with ...
4
votes
2answers
322 views

Is Product type from Schema.org the correct vocabulary choice for used items on a classifieds site?

I have a classified ads website at http://www.gastonia.com. We are redoing the architecture to be HTML5 compliant as well as heavily use Microdata from Schema.org. Given that most things there are ...
4
votes
1answer
65 views

How to specify ingredients in Schema.org (other than recipes or drugs)?

I'd like to use Schema.org for a series of product specs pages. The products are cosmetics (shampoos, creams, etc.) and ideally an INCI declaration will be included for every product. I'd like to ...
3
votes
2answers
53 views

How can I describe villages with schema.org?

I know there is city but I was unable to find any village. How can I describe villages?
3
votes
2answers
2k views

Using Schema for Blogging Article VS BlogPosting

I have been remaking my website for some time now and I want to launch it as quickly as possible but I want to make it leading edge if possible. I am currently I'm using a modified template (I know! ...
3
votes
2answers
882 views

Should I use schema.org location tagging on every page?

I have a nicely tagged section on my homepage describing a restaurant's location, city, state, zip, telephone, cuisine type, price and payments accepted. Should I tag any of this info on every other ...
3
votes
1answer
103 views

Why use microdata or rfda, and which one to use?

I was checking my SEO score on few SEO sites and few of them told me that I don't have microdata or rfda. I search and found this: Microdata vs RFDa Good question but I was wondering Why should I ...
3
votes
1answer
879 views

Does Google Microdata have to be visible to the visitor to be displayed in Google search results?

Does Google Microdata for rich snippets have to be visible to the visitor to be displayed in search results? I want to add the rich snippet to my page, but I don't want it in the format that is ...
3
votes
1answer
350 views

When to use rel=“tag”

I've been looking at the 'Microformat' rel="tag", but am a little confused as to its propper use. From the spec: By adding rel="tag" to a hyperlink, a page indicates that the destination of that ...
3
votes
2answers
207 views

What is a good Microdata method for listing a list of events?

I have a list of events that change over time, so items get added while others drop off after their dates expire. For point of reference, they are conventions. I've never used microdata before and ...
3
votes
1answer
31 views

Can I change the type of elements in the microdata format?

With regard to microdata I was wondering if the elements must be exactly like the examples (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035) or that Google/Bing look if the ...
3
votes
1answer
267 views

How to mark up acceptable payment methods for an offer with microdata

I am not sure how to markup accepted payment methods for an offer. Here are the schema: Offer PaymentMethod Here is my basic example, is this correct? <div itemscope="" ...
3
votes
1answer
69 views

What is the feature of a Google Page Snippet that this man is describing called now?

At 3:39s this rather old video from the Google Documentation the man describes a feature of enhanced data associated with the Starbuck website displayed in the search result. He also invites the ...
3
votes
1answer
189 views

Microformatting Questions & Answers - Semantic web 3.0?

With the introduction of the Semantic Web we (SEO's) have the opportunity to mark-up our content in such a way that robots/crawlers have a better understanding about the meaning of our content. And, ...
3
votes
1answer
279 views

Hot to get website/product reviews reflected in Google's search results using review-aggregate format

I am managing a website called Rent A Boat Amsterdam. We have a system that gathers reviews from people that have used our services and that publishes these customer reviews making them available for ...
3
votes
2answers
453 views

Microdata vs. Microformats

Just like the title says: it seems to me that microdata has a few advantages over microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
3
votes
1answer
197 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
3
votes
2answers
982 views

Google rich snippets: should the last item in a breadcrumb be a link?

A website has the following breadcrumb trail when on the "Labrador" page: Services > Squirrel Chasing > Labrador As you may notice, the current page is not linked to. (There is an internal ...
3
votes
1answer
275 views

Can Schema.org properties be including in existing tags?

The examples on schema.org seem to indicate adding addition tagging to indicate item properties is the norm. However, can these be added with an existing tag? For instance in the following line of ...
3
votes
2answers
517 views

Star rating not showing in rich snippets

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
2
votes
3answers
38 views

Can microdata be used within META and custom tags?

META tags that sit within HEAD of a webpage. What difference it makes when using microdata in them and outside of HEAD of webpage? Let's take for example "datePublished" property. Instead of hunting ...
2
votes
3answers
1k views

Address microdata for search engines using schema.org

So I'm trying to mark up some microdata using a combination of the contact vcard microformat and the microdata format for places from: http://schema.org/Place I'd love to do both at once, but I ...
2
votes
2answers
70 views

Schema.org & Open Graph

We currently use Schema.org for our rich snippets in Google. I want to add Open Graph along with that, so other social signals will recognize our site better. If I add OG to our existing schema, will ...
2
votes
2answers
182 views

How long for data highlighter mark up to appear in structured data tool?

I used the data highlighter in webmaster tools over 3 weeks ago to mark up some local business data, but there is still no structured data being detected in webmaster tools. Does any body have any ...
2
votes
2answers
62 views

What is a good microdata/schema for classfieds site?

We have automotive classifieds site which has listing of used cars. We would like to use microdata format. What would be approparite microdata structure/schema for classified site ? Would ...
2
votes
1answer
53 views

Nesting micro-data vs Independent Items

I've been reading about micro-data and it's implementation, however the examples are quite simple and I'm yet to find a website that thoroughly implements structured data throughout the entire site. ...