Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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Can I use <link> tags in the body of an HTML document?

Can I use <link> tags in the body of an HTML page? I tried to find the answer to this question, but found contradictory information. When adding Schema.org microdata markup to an HTML page, I ...
7
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2answers
4k views

Using Schema.org for blogging: Article VS BlogPosting

I have been remaking my website for some time now and I want to launch it as quickly as possible but I want to make it leading edge if possible. I am currently using a modified template (I know! web ...
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4answers
1k views

Linking several separated Microdata <div>s together?

I'm adding schema.org semantic markups, and would like to link several of which are in quite different parts of webpage together. This works when I specify them as parent/child: <div itemscope ...
6
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3answers
781 views

Should I always use HTML5 Microdata for SEO?

So I've been looking into this HTML 5 Microdata, but I'm not sure if or when it is appropriate to use. I know that if used with rating and you search a website it will pull up things like video rating ...
6
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1answer
236 views

What is the difference between Microdata and Microformats?

I have searched quite a bit for this and I am not happy enough with what I have read. I also found these questions here: Microdata vs. Microformats What are the advantages of Schema.org's ...
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Microdata vs RFDa

I am wondering whether to use Microdata or RFDa to mark information for search engines on my Webapplication. Google supports and has documentation for both. But i was not able to find a summary ...
5
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3answers
678 views

Can microdata be implemented in meta tags?

Please consider the following code marked up with attributes to provide microdata: <!DOCTYPE html> <html> <head> <title>Micro data test - Normal ...
5
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1answer
2k views

Does Microdata have to be visible to the visitor to be displayed in Google search results?

Does Microdata (for rich snippets) have to be visible to the visitor to be displayed in Google search results? I want to add the rich snippet to my page, but I don't want it in the format that is ...
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4answers
6k views

Breadcrumb using Schema.org rich snippets

I am having problems implementing the breadcrumb rich snippets from schema.org. When I construct my breadcrumb using the documentation and run via Google Rich Snippet testing tool, the breadcrumb is ...
5
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664 views

how to remove old data from structure data webmaster tool

How can I remove old items from Structured Data? see attached image, want to delete old records, as its showing 2013 records which were already fixed.
5
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1answer
467 views

Repeat use of Schema.org / Rich Snippets markup i.e LocalBusiness data

I am unable to find official wording and I'm hoping that some Rich Snippets/Schema Guru can give me some insight into proper usage of repeated content when it comes to using markup. I'm building a ...
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Schema.org, HTML5 and the datetime format: how do I get it to validate?

Schema.org says this, The opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' ...
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2answers
519 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
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2answers
3k views

HTML5+Microdata validation errors: Attribute 'content' not allowed on element 'p'

According to Google’s documentation about the Product Rich Snippet, when I want to mark product’s availability in my shop, I should do the following (using Microdata): <span ...
4
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1answer
65 views

Schema links and HTTPS

In the process of moving to 100% HTTPS on a site, I performed a site-wide search for http:// in an effort to find potential problems. One common class of instances included schema links (certainly ...
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2answers
2k views

For Google Rich Snippets, should the last item in a breadcrumb be a link?

A website has the following breadcrumb trail when on the "Labrador" page: Services > Squirrel Chasing > Labrador As you may notice, the current page is not linked to. (There is an internal ...
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2answers
505 views

How to mark up acceptable payment methods for a Schema.org Offer with Microdata?

I am not sure how to markup accepted payment methods for an offer. Here are the Schema.org types: Offer PaymentMethod Here is my basic example, is this correct? <div itemscope="" ...
4
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1answer
322 views

Where is the ideal place in code to use Schema.org markup as JSON-LD?

Where is the best place to put Schema.org markup that uses JSON-LD? Some recommend inside <head> but scripts work inline too. It would be easier in an MVC to put them in the same scope as the ...
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1answer
2k views

Schema.org or Data-Vocabulary.org for breadcrumbs?

Google and other SEs support Schema.org for marking up structured data, but it turns out that for breadcrumbs Google recommends using Data-Vocabulary.org instead. Which should we use for having ...
4
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2answers
625 views

Microdata for product images which aren't displayed in the page?

My internet shop displays thumbnails of products' images, and I see that these thumbnail are (slowly) being indexed by Google. I want also full images to be indexed. Can I use Microdata for this? ...
4
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1answer
57 views

Breadcrumbs and Structured Data, without a visible > on the page, plus nesting options

When I add breadcrumbs soon (with microdata) - do I need to write link1 > link2 > link3 (as in the google example code) in the visible text on the page, or will link1 link2 link3 without the > ...
4
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2answers
1k views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
4
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2answers
41 views

Can I change the type of elements in the Microdata format?

With regard to Microdata I was wondering if the elements must be exactly like the examples (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035) or that Google/Bing look if the ...
4
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1answer
72 views

Can I enrich Microdata format with more non-Microdata data without affecting its functionality?

This is the normal formatting for Microdata: <div itemscope itemtype="http://schema.org/LocalBusiness"> <div itemprop="name">some text</div> <div itemprop="description">some ...
4
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1answer
138 views

Will wrong or incomplete Microdata harm my SEO?

What if I am missing parts of my Microdata? I will use a blog article for example. The recommended markup is: <div itemscope itemtype="http://schema.org/Article"> <span ...
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2answers
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Star rating not showing in rich snippets

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
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2answers
161 views

What is a suitable microdata structure for music mixes?

Since Google actively supports the Music microdata structure, I would like to implement this on a site that publishes music mixtapes. In context of this website, music mixes are usually 60 minute ...
4
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1answer
116 views

Is there a problem in having same product with different names in different pages?

When it comes to structured data, schema.org for products, is there a problem in having the same product with 2 different names in 2 different pages for layout reasons? Example: Category page with ...
4
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1answer
88 views

How to specify ingredients in Schema.org (other than recipes or drugs)?

I'd like to use Schema.org for a series of product specs pages. The products are cosmetics (shampoos, creams, etc.) and ideally an INCI declaration will be included for every product. I'd like to ...
3
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3answers
504 views

Using Schema logo markup with SVG images

I've made a logo which is awesome and I've saved it in AI and SVG format. I wish to use the SVG file on the a site as the logo will appear many times all over the site and would be better than saving ...
3
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1answer
1k views

What are the advantages of Schema.org's Microdata vs. Microformats et al?

I’m confused about which microdata methodologies to employ on my site. Is there an advantage to implementing the attributes from Schema.org, vs. one like Microformats?
3
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2answers
266 views

Schema.org itemtype identifier - Should it use relative urls or https links?

In the age of SSL everywhere there are still major sites that lack it. Schema.org for example allows HTTPS but resolves naturally to HTTP. Seems like it would make sense to call upon the HTTPS ...
3
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2answers
115 views

Why use Microdata or RDFa, and which one to use?

I was checking my SEO score on few SEO sites and few of them told me that I don’t have Microdata or RDFa. I searched and found this: Microdata vs RFDa Good question, but I was wondering: Why should ...
3
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1answer
50 views

Schema.org markup for an Article with additionalType?

I have a site that has many articles on a specific dog breed. I want to help Google and other search engines to understand this article is specifcally on this breed or a topic realted to this breed. I ...
3
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2answers
559 views

What is a good Microdata method for listing a list of events?

I have a list of events that change over time, so items get added while others drop off after their dates expire. For point of reference, they are conventions. I've never used microdata before and ...
3
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1answer
1k views

Is it okay to have more than one Product (with image, description and SKU) per page?

In a few pages in a website, similar products are displayed in the same page. Each item has its own description (almost identical) and its own SKU (also almost identical). How can I use Microdata ...
3
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2answers
484 views

Microdata vs. Microformats

Just like the title says: it seems to me that Microdata has a few advantages over Microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
3
votes
2answers
81 views

Correct image dimensions when using Schema.org's logo/image

What are the correct image dimensions when using Schema.org’s logo/image (e.g., for a Brand)? I want to create a logo for the brand with correct dimensions so that it doesn't look too distorted when ...
3
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3answers
87 views

Can I have duplicate Microdata properties on a single page?

I’m trying to work with Schema.org for the first time. Is it OK if I have duplicate itemprop attributes? Meaning, If I have my company phone number in different places (header, footer, sometimes in ...
3
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2answers
221 views

When does Google use article published date vs article modified date in SERP?

I have a website with a number of long form content articles that I keep updated. The page generates two date snippets from this: <time itemprop="datePublished" ...
2
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3answers
88 views

Schema to use for general web pages

I am implementing Schema across my website I am remodeling. I am trying to determine which schema to use for general webpages. These pages contain general information about the company and other ...
2
votes
3answers
289 views

Can microdata be used within META and custom tags?

META tags that sit within HEAD of a webpage. What difference it makes when using microdata in them and outside of HEAD of webpage? Let's take for example "datePublished" property. Instead of hunting ...
2
votes
2answers
2k views

Schema.org SiteNavigationElement markup

Should the Schema.org SiteNavigationElement be structured like this <div itemscope itemtype="http://www.schema.org/SiteNavigationElement"> <ul> <li itemprop="url"><a ...
2
votes
2answers
230 views

A schema.org schema for a menu item in a restaurant

schema.org features a schema for a restaurant: Thing > Organization > LocalBusiness > FoodEstablishment > Restaurant One of its fields is a menu: Property: menu Expected type: URL or ...
2
votes
1answer
389 views

Secure and non-secure Schema.org Markup?

Is it possible to have schema.org itemtypes for both secure and insecure ports? I run a static-ish site made in Jekyll, and am implementing Schema.org on the individual pages. As a result, I'm ...
2
votes
2answers
483 views

Google Webmaster Tools refusing to see my Structured Data

I've been unable to get Webmaster tools to see my sites structured data. It keeps reporting "We do not detect any structured data on your site". You can inspect my html by visiting: ...
2
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2answers
504 views

How long for data highlighter mark up to appear in structured data tool?

I used the data highlighter in webmaster tools over 3 weeks ago to mark up some local business data, but there is still no structured data being detected in webmaster tools. Does any body have any ...
2
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3answers
1k views

Is the structure of the HTML (e.g., from Schema.org examples) important to Microdata?

So I’m trying to mark up some structured data using a combination of the contact vCard Microformat and Microdata using Schema.org’s Place type. I’d love to do both at once, but I have a problem that ...
2
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1answer
70 views

How can Schema.org markup be worth implementing if Google and Microsoft don't use it on their own websites?

Google appears to have <html itemscope="" itemtype="http://schema.org/WebPage" lang="en"> along with a meta tag for an image; searching microsoft.com’s source HTML code finds no matches for ...
2
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1answer
49 views

Schema Remote Review

I have set up an aggregate review on my footer, pulling review data from eKomi.co.uk. When I pass this through the Google Structured Data tester it complains about there being an aggregate review, but ...