Microdata is an HTML specification to embed rich semantic data labels within web pages, supporting machine readability.

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5
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2answers
462 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
4
votes
1answer
82 views

How to specify ingredients in Schema.org (other than recipes or drugs)?

I'd like to use Schema.org for a series of product specs pages. The products are cosmetics (shampoos, creams, etc.) and ideally an INCI declaration will be included for every product. I'd like to ...
1
vote
1answer
98 views

Do search engines support microformats2?

I just noticed that there was a new spec for microformats: microformats2. But I tried testing some HTML (the example from here) in the Rich Snippets testing tool in Google Webmaster Tools and it says ...
0
votes
1answer
20 views

Correct usage of Brand from schema.org

What is the correct usage of using the Brand schema from schema.org? I have a website that sells clothes. I have a brands page where I list all the brands for which I have products on my website, for ...
1
vote
0answers
18 views

JSON-LD reverse properties for Event Rich Snippets

I have a page which displays multiple events for one location. For Rich Snippets to work for an event the location is a mandatory field. Rather than duplicate the location information for every event ...
1
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0answers
28 views

What schema should mark up comment that are in response to other comments?

I have an article that has user comments. I would like to have other comments inside each comment as responses: <article id="com1" itemprop="comment" itemscope="" ...
1
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0answers
44 views

Google Webmaster Highlight Data for paginated blog entries

I'm trying to get google to recognise my entries as articles using the "Start Highlighting" tool in the Webmasters Toolkit. Problem is that if I put a page set "...blog/*/*/" it says, "Pattern does ...
1
vote
0answers
54 views

Schema.org snippet for thumbs up-down reviews

I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ...
1
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0answers
122 views

Should Schema.org be used on embedded YouTube videos or only self-hosted videos?

Google supports and recommends using the schema.org on-page markup for videos. However it is not clear if this should also be done when embeddeding a YouTube video. Or really even a Vimeo video. Or is ...
1
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0answers
37 views

What is required to create local business rich-snippets complete with sitelinks AND breadcrumbs?

I have a local business directory site. I would like to markup my business listing 'profile' level pages for display as enhanced listings/rich-snippets complete with business names, addresses and ...
1
vote
0answers
61 views

Microdata for Q&A page

Which microdata is the best for a Q&A page or for a list of links to Q&A pages. When searching "yahoo answers cat" via Google it displays the result from Yahoo in a very nice way. It displays ...
1
vote
0answers
477 views

Rich snippets for “hproduct” not being displayed in Google, and returning error

Some time ago I added rich snippets to product pages on an ecommerce website, but they have not shown in Google and the testing tool returns the following error: "Warning: In order to generate a ...
0
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0answers
10 views

What would be the best microformat for offers?

I was accustomed to microformat, and I used them for blog posts, products in e-commerce sites etc. But recently I'm working for a site that announces interesting offers, discounts, sale offers etc. ...