Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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6
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4answers
1k views

Microdata vs RFDa

I am wondering whether to use Microdata or RFDa to mark information for search engines on my Webapplication. Google supports and has documentation for both. But i was not able to find a summary ...
11
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3answers
6k views

Can I use <link> tags in the body of an HTML document?

Can I use <link> tags in the body of an HTML page? I tried to find the answer to this question, but found contradictory information. When adding Schema.org microdata markup to an HTML page, I ...
7
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4answers
7k views

Breadcrumb using Schema.org rich snippets

I am having problems implementing the breadcrumb rich snippets from schema.org. When I construct my breadcrumb using the documentation and run via Google Rich Snippet testing tool, the breadcrumb is ...
8
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3answers
2k views

Can microdata be implemented in meta tags?

Please consider the following code marked up with attributes to provide microdata: <!DOCTYPE html> <html> <head> <title>Micro data test - Normal version</title&...
7
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4answers
2k views

Linking several separated Microdata <div>s together?

I'm adding schema.org semantic markups, and would like to link several of which are in quite different parts of webpage together. This works when I specify them as parent/child: <div itemscope ...
4
votes
3answers
1k views

Using Schema.org logo markup with SVG images

I've made a logo which is awesome and I've saved it in AI and SVG format. I wish to use the SVG file on the a site as the logo will appear many times all over the site and would be better than saving ...
3
votes
2answers
250 views

Will AggregateRating markup that is generated dynamically by client side JavaScript show stars on Google search?

Google show stars in Google search with JavaScript dynamically generated rich snippets? I'm thinking about starting a widget that my users will put in their website. My widget will generate rich ...
9
votes
1answer
757 views

Repeat use of Schema.org / Rich Snippets markup i.e LocalBusiness data

I am unable to find official wording and I'm hoping that some Rich Snippets/Schema Guru can give me some insight into proper usage of repeated content when it comes to using markup. I'm building a ...
1
vote
1answer
352 views

Detecting structured data in Google Webmaster Tools

We have added some schema.org markup to a dozen of webpages on our website to provide rich snippets in Google SERP (different types, such as authorship and reviews). They are correct - at least, ...
6
votes
1answer
364 views

What is the difference between Microdata and Microformats?

I have searched quite a bit for this and I am not happy enough with what I have read. I also found these questions here: Microdata vs. Microformats What are the advantages of Schema.org's ...
5
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1answer
3k views

Schema.org or Data-Vocabulary.org for breadcrumbs?

Google and other SEs support Schema.org for marking up structured data, but it turns out that for breadcrumbs Google recommends using Data-Vocabulary.org instead. Which should we use for having ...
3
votes
1answer
950 views

Secure and non-secure Schema.org Markup?

Is it possible to have schema.org itemtypes for both secure and insecure ports? I run a static-ish site made in Jekyll, and am implementing Schema.org on the individual pages. As a result, I'm ...
2
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1answer
371 views

Using productontology.org to add Multiple Types?

I have recently been reading about productontology.org to define additional types with schema.org to be more specific. I am building a website for a local pet store that offers various pet products, ...
2
votes
1answer
49 views

Is there a kind of microdata or markup that creates “results x of y” in search results

I'm trying to get the following kind of markup appear on my job site: There's a specific markup for job adverts listed on the schema.org webpage, but I can't work out how Google is pulling the 1 - ...
1
vote
1answer
230 views

Are Microdata attributes valid on any element?

Is it valid to add Microdata attributes (e.g., using the Schema.org vocabulary), such as itemprop="name", to HTML elements that aren’t span or div? For example: <h2 class="product_name" itemprop=...
0
votes
2answers
183 views

Microdata Without Reviews

I have not been able to find a clear issue on omitting reviews from Microdata. I understand that Microdata values for reviews will default to a certain number when omitted, but I was wondering if it ...
0
votes
1answer
607 views

How to transform RDF to Microdata in a WordPress site?

I have a breadcrumb with RDF data and I want to adapt it to Microdata. First of all, I'm not sure about the structure, because it will work on a WordPress template. But I found this code: http://www....
10
votes
2answers
8k views

Using Schema.org for blogging: Article VS BlogPosting

I have been remaking my website for some time now and I want to launch it as quickly as possible but I want to make it leading edge if possible. I am currently using a modified template (I know! web ...
6
votes
3answers
817 views

Should I always use HTML5 Microdata for SEO?

So I've been looking into this HTML 5 Microdata, but I'm not sure if or when it is appropriate to use. I know that if used with rating and you search a website it will pull up things like video rating ...
5
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1answer
2k views

New required mainEntityOfPage for article structured data

I had a look at the article structured data as proposed by Google and saw that there are a new required and recommended fields, they weren't there last week. Here is the link: https://developers....
6
votes
3answers
894 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
5
votes
2answers
2k views

Correct image dimensions when using Schema.org's logo/image

What are the correct image dimensions when using Schema.org’s logo/image (e.g., for a Brand)? I want to create a logo for the brand with correct dimensions so that it doesn't look too distorted when ...
4
votes
2answers
520 views

Microdata vs. Microformats

Just like the title says: it seems to me that Microdata has a few advantages over Microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
3
votes
1answer
1k views

What are the advantages of Schema.org's Microdata vs. Microformats et al?

I’m confused about which microdata methodologies to employ on my site. Is there an advantage to implementing the attributes from Schema.org, vs. one like Microformats?
2
votes
1answer
259 views

Microdata with nested product and reviews

I have some HTML listing reviews with HTML like: <div itemscope itemtype="http://schema.org/Product"> <img class="product-thumbnail" itemprop="image" src=...> <div itemscope ...
1
vote
1answer
64 views

Linking a Product and an AggregateRating to a Brand (itemref)

I have a Brand and a Product, I am associating the Product to the Brand like this: <h1 itemprop="brand" itemscope itemtype="http://schema.org/Brand" id="v1437"> <span itemprop="name">...
4
votes
2answers
1k views

When does Google use article published date vs article modified date in SERP?

I have a website with a number of long form content articles that I keep updated. The page generates two date snippets from this: <time itemprop="datePublished" datetime="2014-04-29T14:08:40+01:00"...
4
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1answer
3k views

Is it okay to have more than one Product (with image, description and SKU) per page?

In a few pages in a website, similar products are displayed in the same page. Each item has its own description (almost identical) and its own SKU (also almost identical). How can I use Microdata ...
4
votes
2answers
48 views

Can I change the type of elements in the Microdata format?

With regard to Microdata I was wondering if the elements must be exactly like the examples (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035) or that Google/Bing look if the ...
4
votes
2answers
703 views

Microdata for product images which aren't displayed in the page?

My internet shop displays thumbnails of products' images, and I see that these thumbnail are (slowly) being indexed by Google. I want also full images to be indexed. Can I use Microdata for this? ...
3
votes
2answers
655 views

Schema.org itemtype identifier - Should it use relative urls or https links?

In the age of SSL everywhere there are still major sites that lack it. Schema.org for example allows HTTPS but resolves naturally to HTTP. Seems like it would make sense to call upon the HTTPS ...
3
votes
2answers
713 views

Google Plus is using value of 'name' property (from Schema.org Person) as site title

I added Schema.org’s Person - suddenly Google Plus is using the name property as site title! Is this a bug? I was wondering if anyone else ran into the same problem. This is the code I used <div ...
2
votes
1answer
191 views

Structured Data for dynamic pages and Webmaster Tools

I have a catalogue with more than 150000 (150k) unique single item pages, each with schema.org set up for titles, descriptions, images, prices etc. These pages are dynamically built through a unique ...
1
vote
2answers
236 views

Microdata reuse within another item

My intention is marking up my site with Microdata in a way I won't need to re-declare items that already exist in the page. For example, my header will always contain info regarding the "...
1
vote
1answer
183 views

Structured data and visible content revisited

Structured data (like schema.org markup) should traditionally be used on visible content (a search on here will confirm that) and Google and others have said as much. However, schema.org is now ...
1
vote
2answers
190 views

Schema.org: errors on UserComments tags

On my site, http://whatgoeswiththis.co, I'm getting persistent errors found by Google Webmaster Tools for my markup of UserComments - it's saying that at each instance I'm missing location, name, and ...
1
vote
1answer
97 views

schema.org/Book with multiple authors

How would one write markup for a book with multiple authors? This is what I currently have, it is marked up for just one author: <div itemscope itemtype="http://schema.org/Book"> <h1>...