Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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Microdata: should I use Book or Product type scheme?

I'm developing a site for an antiques shop, specialized in rare and ancient books. Every page for each book will have a description sheet available with several data for the item. Descriptions ...
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30 views

How does Google handle <link> elements in the <body>?

As I get from here, link tags can be used in the body as long as they contain Microdata. I understand how this may come handy for specifying all sorts of properties, e.g. from Schema.org: author, ...
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2answers
150 views

Breadcrumbs with <div>, <span> or <li>?

Does it matter whether my microdata breadcrumb trail starts and ends with <div>, <span> or <li>? Consider <div> tag first: <div><span itemscope ...
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2answers
2k views

Schema.org SiteNavigationElement markup

Should the Schema.org SiteNavigationElement be structured like this <div itemscope itemtype="http://www.schema.org/SiteNavigationElement"> <ul> <li itemprop="url"><a ...
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1answer
80 views

Are Microdata attributes valid on any element?

Is it valid to add Microdata attributes (e.g., using the Schema.org vocabulary), such as itemprop="name", to HTML elements that aren’t span or div? For example: <h2 class="product_name" ...
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37 views

Correct usage of Brand from schema.org

What is the correct usage of using the Brand schema from schema.org? I have a website that sells clothes. I have a brands page where I list all the brands for which I have products on my website, for ...
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1answer
21 views

What's structured data is needed to show rich snippets for an ecommerce website?

I have ecommerce website (we sell welding equipment) with over 5k product pages (without reviews), 1k categories and many info-pages... but in main template integrated only Microdata for product pages ...
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2answers
502 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
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199 views

Nesting Schema.org 'Person' in 'Article', using Microdata

On a press page I'm using Schema.org’s Article. I tried to add a Person nested within Article, but it did not validate in Google’s Testing Tool. <ul class="thumbnails" itemscope ...
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2answers
296 views

Link child product to parent product when not contained in child element

I'm trying to indicate multiple related products on a product page using Microdata (with Schema.org). But the child products are orphaned because they are not contained in the parent div. I tried ...
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355 views

How long should a Schema.org “description” be?

Is there any character limit or even suggested character limit for using Schema.org’s description property? For example, in Microdata: itemprop="description" The Schema.org website reads, "A short ...
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1answer
114 views

Is there a problem in having same product with different names in different pages?

When it comes to structured data, schema.org for products, is there a problem in having the same product with 2 different names in 2 different pages for layout reasons? Example: Category page with ...
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155 views

Why does this Microdata not validate in the Google tool?

The name property (in the meta tag) is not recognised in the Google Webmasters validation tool. Why is this? <table itemscope itemtype="http://schema.org/Product"> <meta ...
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2k views

For Google Rich Snippets, should the last item in a breadcrumb be a link?

A website has the following breadcrumb trail when on the "Labrador" page: Services > Squirrel Chasing > Labrador As you may notice, the current page is not linked to. (There is an internal ...
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1answer
191 views

<div> with “itemprop=text” contains ratingblock. Will this harm SEO?

I am using WordPress and I am planning to use Schema.org to optimize the site for SEO. Because of WordPress’ structure, I am forced to put the itemprop=text on a div, containing both the whole content ...
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1answer
2k views

Schema.org or Data-Vocabulary.org for breadcrumbs?

Google and other SEs support Schema.org for marking up structured data, but it turns out that for breadcrumbs Google recommends using Data-Vocabulary.org instead. Which should we use for having ...
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90 views

Is it bad only to partly use a fragment of a <h1> with Schema.org 'name'?

The problem that I have is that I have a client that sells local services, he wants to use a h1 that includes both the service and local, no problem there… But the snag is he wants to use as much as ...
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2answers
577 views

How to set itemprop=“duration”?

I’m trying to set a song’s duration with Microdata. What is the best way to describe a duration in Microdata? Is it by using itemprop="duration" in span? <span itemprop="duration" ...
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83 views

Breadcrumb bug in Google results, using BreadcrumbList

I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs In Google SERPs it sometimes displays fine, but sometimes results ...
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2answers
667 views

Google Plus is using value of 'name' property (from Schema.org Person) as site title

I added Schema.org’s Person - suddenly Google Plus is using the name property as site title! Is this a bug? I was wondering if anyone else ran into the same problem. This is the code I used <div ...
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2answers
3k views

HTML5+Microdata validation errors: Attribute 'content' not allowed on element 'p'

According to Google’s documentation about the Product Rich Snippet, when I want to mark product’s availability in my shop, I should do the following (using Microdata): <span ...
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1answer
478 views

Should I, and how do I incorporate Microdata into my ASP.NET website with 47 pages?

I have an ASP.NET (VB) with 47 pages. The problem is that it’s in 10 different languages, although 98% just use English. I have 5 master pages. I’ve read Google Webmaster Tools, but I’m still ...
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2answers
112 views

Would using RDFa improve ranking/traffic?

My website is a legal search engine, lawmirror.com, and there are about 600k records available online. Currently using XHTML5 and on some pages Microdata. Same record appears many times on ...
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1answer
243 views

Can I add Microdata properties in deeply nested HTML?

Can I define a <span itemprop="example"> within an undefined parent div if that parent div’s parent div is defined? Here is the example: <div itemprop="offers" itemscope ...
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3answers
1k views

Is the structure of the HTML (e.g., from Schema.org examples) important to Microdata?

So I’m trying to mark up some structured data using a combination of the contact vCard Microformat and Microdata using Schema.org’s Place type. I’d love to do both at once, but I have a problem that ...
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1answer
307 views

Can Schema.org properties be included in existing tags?

The Microdata examples on Schema.org seem to indicate adding addition tagging to indicate item properties is the norm. However, can these be added with an existing tag? For instance in the following ...
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115 views

Why use Microdata or RDFa, and which one to use?

I was checking my SEO score on few SEO sites and few of them told me that I don’t have Microdata or RDFa. I searched and found this: Microdata vs RFDa Good question, but I was wondering: Why should ...
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480 views

How to mark up acceptable payment methods for a Schema.org Offer with Microdata?

I am not sure how to markup accepted payment methods for an offer. Here are the Schema.org types: Offer PaymentMethod Here is my basic example, is this correct? <div itemscope="" ...
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2answers
483 views

Microdata vs. Microformats

Just like the title says: it seems to me that Microdata has a few advantages over Microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
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3answers
72 views

Can I have duplicate Microdata properties on a single page?

I’m trying to work with Schema.org for the first time. Is it OK if I have duplicate itemprop attributes? Meaning, If I have my company phone number in different places (header, footer, sometimes in ...
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2answers
40 views

Can I change the type of elements in the Microdata format?

With regard to Microdata I was wondering if the elements must be exactly like the examples (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035) or that Google/Bing look if the ...
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1k views

Is it okay to have more than one Product (with image, description and SKU) per page?

In a few pages in a website, similar products are displayed in the same page. Each item has its own description (almost identical) and its own SKU (also almost identical). How can I use Microdata ...
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976 views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
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1answer
44 views

Schema.org markup for an Article with additionalType?

I have a site that has many articles on a specific dog breed. I want to help Google and other search engines to understand this article is specifcally on this breed or a topic realted to this breed. I ...
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1answer
72 views

Can I enrich Microdata format with more non-Microdata data without affecting its functionality?

This is the normal formatting for Microdata: <div itemscope itemtype="http://schema.org/LocalBusiness"> <div itemprop="name">some text</div> <div itemprop="description">some ...
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448 views

Repeat use of Schema.org / Rich Snippets markup i.e LocalBusiness data

I am unable to find official wording and I'm hoping that some Rich Snippets/Schema Guru can give me some insight into proper usage of repeated content when it comes to using markup. I'm building a ...
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2answers
619 views

Microdata for product images which aren't displayed in the page?

My internet shop displays thumbnails of products' images, and I see that these thumbnail are (slowly) being indexed by Google. I want also full images to be indexed. Can I use Microdata for this? ...
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1answer
1k views

What are the advantages of Schema.org's Microdata vs. Microformats et al?

I’m confused about which microdata methodologies to employ on my site. Is there an advantage to implementing the attributes from Schema.org, vs. one like Microformats?
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4answers
6k views

Breadcrumb using Schema.org rich snippets

I am having problems implementing the breadcrumb rich snippets from schema.org. When I construct my breadcrumb using the documentation and run via Google Rich Snippet testing tool, the breadcrumb is ...
5
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1answer
2k views

Does Microdata have to be visible to the visitor to be displayed in Google search results?

Does Microdata (for rich snippets) have to be visible to the visitor to be displayed in Google search results? I want to add the rich snippet to my page, but I don't want it in the format that is ...
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3answers
583 views

Can microdata be implemented in meta tags?

Please consider the following code marked up with attributes to provide microdata: <!DOCTYPE html> <html> <head> <title>Micro data test - Normal ...
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1answer
229 views

What is the difference between Microdata and Microformats?

I have searched quite a bit for this and I am not happy enough with what I have read. I also found these questions here: Microdata vs. Microformats What are the advantages of Schema.org's ...
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4answers
1k views

Linking several separated Microdata <div>s together?

I'm adding schema.org semantic markups, and would like to link several of which are in quite different parts of webpage together. This works when I specify them as parent/child: <div itemscope ...
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2answers
4k views

Using Schema.org for blogging: Article VS BlogPosting

I have been remaking my website for some time now and I want to launch it as quickly as possible but I want to make it leading edge if possible. I am currently using a modified template (I know! web ...
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0answers
8 views

Correct way of having your breadcrumbs displayed in Googles search results [duplicate]

I would like to know what is the correct way of implementing breadcrumbs so that it displays correctly in Google's search results? Let me give you a basic scenario. I have a brands list page which ...
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2answers
53 views

Correct image dimensions when using Schema.org's logo/image

What are the correct image dimensions when using Schema.org’s logo/image (e.g., for a Brand)? I want to create a logo for the brand with correct dimensions so that it doesn't look too distorted when ...
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1answer
66 views

How can Schema.org markup be worth implementing if Google and Microsoft don't use it on their own websites?

Google appears to have <html itemscope="" itemtype="http://schema.org/WebPage" lang="en"> along with a meta tag for an image; searching microsoft.com’s source HTML code finds no matches for ...
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28 views

URL in JSON-LD Schema.org

I have JSON-LD Schema in the <head> of my site which is applied to every page on the site. One of the fields is url, i.e.: "url": "http://example.com" Should the URL be the domain of the ...
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2answers
82 views

Will AggregateRating markup that is generated dynamically by client side JavaScript show stars on Google search?

Google show stars in Google search with JavaScript dynamically generated rich snippets? I'm thinking about starting a widget that my users will put in their website. My widget will generate rich ...
2
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3answers
87 views

Schema to use for general web pages

I am implementing Schema across my website I am remodeling. I am trying to determine which schema to use for general webpages. These pages contain general information about the company and other ...