Microdata is an HTML specification to embed rich semantic data labels within web pages, supporting machine readability.

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Detecting structured data in Google Webmaster Tools

We have added some schema.org markup to a dozen of webpages on our website to provide rich snippets in Google SERP (different types, such as authorship and reviews). They are correct - at least, ...
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23 views

Webmasters hentry error and authorless pages

Within Google Webmasters Search Appearance->Structured data I'm getting a series of errors: Error: Missing required hCard "author". And most of my 44 errors have: Missing: Author Missing: ...
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33 views

Is Thing > Intangible > Offer the right schema for a site with company share price information?

I'm adding some structured data to a site I'm working on, and have been through the various categories on Schema.org. The site gives company share price information, and have narrowed down ...
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70 views

Schema.org & Open Graph

We currently use Schema.org for our rich snippets in Google. I want to add Open Graph along with that, so other social signals will recognize our site better. If I add OG to our existing schema, will ...
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50 views

Does meta tag in body section with itemprop and content work on SEO?

I noticed that <meta> tags in body only works with itemprop set, but I have a question. Do search engines read its content?
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41 views

Microdata reuse within another item

I've been reading around and I feel I've hit a wall. My intention is marking up my site with micro-data in a way I won't need to re-declare items that already exist in the page. For example, my ...
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71 views

Google web search shows dateCreated instead of dateModified metadata

So today I discovered that the pages from my website are listed with an unexpected date value. I specify the schema.org properties dateCreated and dateModified for most of my content pages. I'd expect ...
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674 views

Correct microdata and/or microformats for real estate listings?

Given I am running a real estate rentals listing website, what would be the correct microdata or microformats for the listing pages? There is the usual data: address, photos, price, start date, ...
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35 views

Google Schema.org alternate to PriceSpecification

I'm back with another Schema.org / Google inconsistency. Our store sells many products that have different variants each with their own price. For example a heater may be sold in any of 8 BTU levels ...
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54 views

Nesting micro-data vs Independent Items

I've been reading about micro-data and it's implementation, however the examples are quite simple and I'm yet to find a website that thoroughly implements structured data throughout the entire site. ...
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20 views

Schema.org Microdata for links to Member Organizations

I'm finishing up a site for a client who is a member of multiple organizations and wants to display links to those organizations on their website as in: Client Company is a Proud Member of: ...
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184 views

How long for data highlighter mark up to appear in structured data tool?

I used the data highlighter in webmaster tools over 3 weeks ago to mark up some local business data, but there is still no structured data being detected in webmaster tools. Does any body have any ...
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533 views

Star rating not showing in rich snippets

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
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101 views

Google alternative to Schema.org’s LimitedAvailability

We've recently been trying to implement schema.org more fully on our e-commerce site (and gotten nothing but headaches). We often allow customers to place an online order for backordered products, ...
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38 views

Microdata Without Reviews

I have not been able to find a clear issue on omitting reviews from Microdata. I understand that Microdata values for reviews will default to a certain number when omitted, but I was wondering if it ...
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45 views

Benefit of Google Highlighter

Has anyone used Google's Data Highlighter tool and compared the benefit of using it against adding structured data without using the Highlighter? I've coded in Schema tags within the markup of our ...
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1answer
14 views

Can opening hours schema markup be used with the markup for local businesses or libraries?

Can the OpeningHours mark-up visible in this question for schema.org/Store (example 2) with microdata be used in conjunction with schema.org/LocalBusiness or schema.org/Library?
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38 views

how to remove old data from structure data webmaster tool

How can I remove old items from Structured Data? see attached image, want to delete old records, as its showing 2013 records which were already fixed.
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700 views

Should I always use HTML5 Microdata for SEO?

So I've been looking into this HTML 5 Microdata, but I'm not sure if or when it is appropriate to use. I know that if used with rating and you search a website it will pull up things like video rating ...
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53 views

Using microdata for SEO will help to increase SERP Position? [duplicate]

Does really rich snippets (microdata) helps to increase the SERP position or it will be just for usability purpose? if adding rich snippets to page helps, then how it will affects the SERP position?
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97 views

Where to put rich data markups?

I have a company website which I'm trying to make rich snippets. Where should I put the <span itemscope.. tags for Corporation? In every page? Or just the "about us" and/or "contact" pages? P.S ...
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15 views

What is the correct DTD for Schema DATA placement in XHTML pages?

We get W3C validation error after placing Scheme Data in our website which was built in XHTML. Line 198, Column 41: there is no attribute "data-id" <script type="IN/FollowCompany" ...
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1answer
11 views

Is webpage schema or article schema correct for in-depth guides?

I want to apply structured data to my website and I'm trying to decide which schema I should use for an indepth guides on particular topics. For example: An in-depth guide on how to find ...
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22 views

What kind of schema.org classification should be used for user generated content?

I have a site where users can add their bicycles that they own, and I'm not quite sure how to structure the schema.org data. The bikes are not for sale, only displayed, and there are multiple versions ...
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29 views

Rich snippet for Google Custom Search - Schema.org

I am trying to extract the book URL from a link using microdata. The format is specified in schema.org. Here is my html. <div class="col-sm-4 col-md-3" itemscope ...
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65 views

How to specify ingredients in Schema.org (other than recipes or drugs)?

I'd like to use Schema.org for a series of product specs pages. The products are cosmetics (shampoos, creams, etc.) and ideally an INCI declaration will be included for every product. I'd like to ...
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14 views

Google not recognizing microdata? [duplicate]

I put in microdata to one page of a site I help manage using schema.org. Using the Google webmaster tool test, the page checks out and displays what it sees as the microdata properly. But when I go ...
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34 views

Schema.org for Product Reviews

I have a product reviews on a site and I am adding schema.org markup to the reviews. Here is the code I am using: <div class="blockquote-wrap"> <blockquote itemprop="review" itemscope ...
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122 views

Showing schema.org aggregate rating in Google rich snippets

After adding schema.org microdata markup for reviews and aggregate ratings, I expected review and rating information to show up in rich snippets. Unfortunately, neither are being shown. Google's ...
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23 views

Are schema.org microdata attributes valid on any element?

Is it valid to add schema.org microdata attributes, such as itemprop="name", to HTML elements that aren't spans or divs? E.g. <h2 class="product_name" itemprop="name">Baseball Glove</h2> ...
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3answers
38 views

Can microdata be used within META and custom tags?

META tags that sit within HEAD of a webpage. What difference it makes when using microdata in them and outside of HEAD of webpage? Let's take for example "datePublished" property. Instead of hunting ...
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30 views

Can I use Google Data Highlighter and Schema.org on same page?

Let's say I have an existing page, and I want to use Google Data Highlighter. Later on I got access to its back end. Can I put Schema.org code directly to that same page?
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57 views

Google Webmaster Tools refusing to see my Structured Data

I've been unable to get Webmaster tools to see my sites structured data. It keeps reporting "We do not detect any structured data on your site". You can inspect my html by visiting: ...
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24 views

Rich snippet error: “Price, review or availability needs to be present” But it is

I'm having problems inserting Rich Snippet code for a product. I literally copied it from some Google page and edited it to my product. The Google Webmaster's Rich Snippet tool gives the error: ...
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579 views

schema.org hierarchy as xml

I am intersted in using schema.org hierarchy to help uses define "things" that they add to my custom CMS. For example if they wanted to add a "person" to my CMS, they would have to add all the fields ...
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28 views

What schema.org should be used for User Profiles?

I might be taking this a little too far outside of the box but I'm curious about what Microdata from schema.org to use for a user-profile on my site. On the front page for instance ...
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57 views

Why does Google rich data snippet preview not display any rich data from my schema markup?

I'm trying to verify my schema.org implementation using Google rich data snippet preview, and am not sure if it's ok or not. This is an example. It appears there are no errors, and it does recognize ...
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52 views

How does LinkedIn show markup in search results without using schema or microdata markup?

I've noticed LinkedIn search results include the location and job of the person being searched. I've understood using markup such as schema.org can create this but when viewing their source, it ...
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33 views

What microdata type to choose on mixed category?

I have a mixed category of articles which can range from review, blogpost, product or software something like this blog post on You!Joomla. Does anyone know what type of microdata to choose from ...
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96 views

Will wrong or incomplete Microdata harm my SEO?

What if I am missing parts of my Microdata? I will use a blog article for example. The recommended markup is: <div itemscope itemtype="http://schema.org/Article"> <span ...
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54 views

Google Structured Data Testing Tool - organization error seems to contradict their guidlines

Google Structured Data Testing Tool is giving this error: Error: This information will not appear as a rich snippet in search results, because it seems to describe an organization. Google does ...
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81 views

Issue with result of Microdata schema.org in Google Labs

Please note this code: <html itemscope itemtype="http://schema.org/WebPage"> <head> <meta itemprop="name" content="webpage"/> </head> <body> <div ...
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62 views

What is a good microdata/schema for classfieds site?

We have automotive classifieds site which has listing of used cars. We would like to use microdata format. What would be approparite microdata structure/schema for classified site ? Would ...
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55 views

Breadcrumbs with <div>, <span> or <li>?

Does it matter whether my microdata breadcrumb trail starts and ends with <div>, <span> or <li>? Consider <div> tag first: <div><span itemscope ...
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99 views

How to transform RDF to Microdata in a WordPress site?

I have a breadcrumb with RDF data and I want to adapt it to Microdata. First of all, I'm not sure about the structure, because it will work on a WordPress template. But I found this code: ...
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293 views

Schema SiteNavigationElement markup

Should the Schema.org SiteNavigationElement be structured like this.. <div itemscope itemtype="http://www.schema.org/SiteNavigationElement"> <ul> <li ...
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89 views

Arrange parent and child order in schema.org Microdata

According to 'http://schema.org/docs/full.html' Article, WebPage, WebPageElement are in the same level. WPSideBar is child of WebPageElement. Now, should I add child under parent or is this code ...
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932 views

What effect does using itemprop=“significantLinks” on anchors have for SEO and what is the ideal use?

I'm practicing application of microdata via http://schema.org. Anyone who's browsed the documentation there knows that there's a lot of need for improvement for more clear understandings on use for ...
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36 views

Can I use same 'itemtype' in Microdata twice?

I have an Element in My website that it shows last update of my website: My curect structure of website is this: <body itemscope itemtype="http://schema.org/webpage" <div itemscope ...
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35 views

what type of Microdata should be used for latest news?

My website publish news and articles. But in homepage I have just 2 sidebar. In one of them I publish 10 lastest news. Now I want to know what type of Microdata (schema.org) should be used this ...