Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

learn more… | top users | synonyms

1
vote
1answer
32 views

HD images on eCommerce and SEO

I have an eCommerce website where product images are currently resized to 250x250 max and shown to the user. I shrink the original high-definition images to a size that makes it possible for the page ...
1
vote
1answer
27 views

schema.org/Book with multiple authors

How would one write markup for a book with multiple authors? This is what I currently have, it is marked up for just one author: <div itemscope itemtype="http://schema.org/Book"> ...
2
votes
2answers
43 views

Is adding SiteNavigationElement properties to child menu items required?

I would like to add SiteNavigationElement to my nav. The question is, do I add url and name properties to primary menu items only or do I also add them to the child nav items as well? <nav ...
3
votes
2answers
146 views

What is the best way to represent closed days (holidays) using Schema.org vocabulary?

At this point in time there's no property in Schema.org that would allow a business to directly communicate holiday periods (e.g., Christmas) to Google bots and other web crawlers. There seems to be ...
1
vote
1answer
33 views

Can be use microdata with english for non-english websites?

My websites is Thai sites (non-english), I'm not sure google can be know or understand my websites in Thai. Can be explain about my websites structure in English by micro data? I think explain my ...
1
vote
1answer
25 views

Do search engines follow the additionalType url in microdata?

For example <div itemscope itemtype="https://schema.org/ExerciseAction"> <meta itemprop="additionalType" content="http://www.productontology.org/id/Long-distance_running"> ...
3
votes
2answers
28 views

How to markup ExerciseAction with SportsEvent in Schema.org?

For example "John ran the NYC Marathon in 3 hours 4 minutes 5 seconds" (note that the action is in the past). Does the following make semantic sense? <div itemscope ...
1
vote
1answer
328 views

New required mainEntityOfPage for article structured data

I had a look at the article structured data as proposed by Google and saw that there are a new required and recommended fields, they weren't there last week. Here is the link: ...
3
votes
2answers
54 views

How can you have a hotel to have a Schema.org rating based on the hotel star rating system?

How would you write microdata for hotels with ratings classified as "1-star" to "5-star" hotels? Looking at http://schema.org/Hotel, I see no "Rating" property but only an "aggregateRating" one which ...
1
vote
1answer
39 views

Do multiple structured data elements compete for display in SERPS?

For example, with a product page you may have product info (price, offers, image etc.) but also have a video to show the context of use of the product. I don't believe the product structured data ...
2
votes
1answer
190 views

Microdata with nested product and reviews

I have some HTML listing reviews with HTML like: <div itemscope itemtype="http://schema.org/Product"> <img class="product-thumbnail" itemprop="image" src=...> <div itemscope ...
2
votes
3answers
65 views

Structured data blog post vs review

I have a blog on my website. I write articles on it and product reviews. When using structured data, how should I markup the blog post and review? I am currently using: http://schema.org/BlogPosting ...
1
vote
2answers
41 views

Why is this Schema.org microdata markup wrong?

I have a page listing multiple events in a table, so I have each one set as its own Event in microdata markup, as below: <div itemscope itemtype="https://schema.org/Event"> <tr> ...
6
votes
3answers
691 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
3
votes
1answer
691 views

Secure and non-secure Schema.org Markup?

Is it possible to have schema.org itemtypes for both secure and insecure ports? I run a static-ish site made in Jekyll, and am implementing Schema.org on the individual pages. As a result, I'm ...
6
votes
2answers
2k views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
4
votes
2answers
510 views

Microdata vs. Microformats

Just like the title says: it seems to me that Microdata has a few advantages over Microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
2
votes
1answer
20 views

Do search engines process nested Microdata objects?

I've been working on marking up website's HTML with Microdata. There are Product, WebPage, WebSite, Organization and other elements. Eventually I managed to nest everything under one element, which is ...
1
vote
1answer
33 views

Two datePublished for LiveBlogPosting

Based on the information below, I understand having a datePublished for the actual post on the WordPress blog index page, but it required a datePublished for the actual blog. How does Google treats ...
4
votes
2answers
3k views

Star rating not showing in rich snippets

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
0
votes
1answer
64 views

Can ContactPoint markup be made with Microdata or only JSON?

I read this question, How to define phone types using Schema.org, but it uses JSON. And then Google's Instructions for Corporate Contacts uses JSON and finally Schema.org Contactpoint only shows ...
0
votes
0answers
41 views

Get more specific Schema.org markup for my website

This is current schema see I want to write best specific with Google to promote my website using structured data markup. My business is "Counseling" in "Mental Health" category. Sample Schema for ...
1
vote
1answer
51 views

Why my Microdata has errors on Google Structured Data Testing Tool?

I cannot figure out what is wrong here? I get error missing location,name,startDate while clearly it is there! I am using schema.org microdata. The weird thing is that I get 10 valid postalAddress ...
2
votes
3answers
3k views

Schema.org SiteNavigationElement markup

Should the Schema.org SiteNavigationElement be structured like this <div itemscope itemtype="http://www.schema.org/SiteNavigationElement"> <ul> <li itemprop="url"><a ...
1
vote
1answer
22 views

Tagging with microdata hidden data

I have a site that lists several items per page. When the user clicks he can see each item's prices (a list of about 10-20). They are not visible at first because the page will be very long. I want ...
2
votes
1answer
261 views

Breadcrumb bug in Google results, using BreadcrumbList

I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs In Google SERPs it sometimes displays fine, but sometimes results ...
1
vote
1answer
50 views

Linking a Product and an AggregateRating to a Brand (itemref)

I have a Brand and a Product, I am associating the Product to the Brand like this: <h1 itemprop="brand" itemscope itemtype="http://schema.org/Brand" id="v1437"> <span ...
3
votes
2answers
243 views

Possible to 'display: none' for Schema.org 'image' property?

Hey there :) I'm having some trouble with the design I have from a designer and the need for structured data. The problem is as follows: The design of the frontpage has 8 integrated articles that ...
1
vote
2answers
46 views

Trouble while linking to a Brand with itemref

I'm trying to link a Brand to a Product with the following code: <div itemscope itemtype="http://schema.org/Product" id="p2000"> ... <meta itemprop="brand" itemscope ...
3
votes
2answers
69 views

Microdata: should I use Book or Product type scheme?

I'm developing a site for an antiques shop, specialized in rare and ancient books. Every page for each book will have a description sheet available with several data for the item. Descriptions ...
0
votes
1answer
96 views

SEO and dynamic structured data (microdata)

I'm wanting to have a very limited amount of structured data (ideally microdata) added using javascript, especially using the document's lastModified property. It seems rather bizarre and ...
0
votes
0answers
25 views

My schema.org sturctured data is not showing up on google [duplicate]

It's been around a month since I've added structured data on my website. However, Google structured data testing tool is displaying "all is good". The data is not showing up in google (right side when ...
5
votes
2answers
3k views

HTML5+Microdata validation errors: Attribute 'content' not allowed on element 'p'

According to Google’s documentation about the Product Rich Snippet, when I want to mark product’s availability in my shop, I should do the following (using Microdata): <span ...
0
votes
2answers
386 views

Rich Snippet/Structured Data Testing Tool errors

I try to create rich snippets for my blog posts, and after I write my articles, add images, I fill in all the data in the Rich Snippet plugin. Then I do Markup through the Webmaster Tools. (So all the ...
0
votes
2answers
162 views

Can I use same 'itemtype' in Microdata twice?

I have an element in my website that shows the last updates of my website. My current structure of the website is this: <body itemscope itemtype="http://schema.org/webpage" <div itemscope ...
3
votes
1answer
106 views

Breadcrumbs and Structured Data, without a visible > on the page, plus nesting options

When I add breadcrumbs soon (with microdata) - do I need to write link1 > link2 > link3 (as in the google example code) in the visible text on the page, or will link1 link2 link3 without the > ...
5
votes
2answers
222 views

What is a suitable microdata structure for music mixes?

Since Google actively supports the Music microdata structure, I would like to implement this on a site that publishes music mixtapes. In context of this website, music mixes are usually 60 minute ...
0
votes
1answer
49 views

Can I add Microdata on generated content from CSS?

If I generate content with CSS can I still apply Microdata to it in the HTML? Will Schema or RDFa accept an alt or title tag as a value? h1:after,h2:after,h3:after,h4:after,h5:after,h6:after ...
1
vote
1answer
225 views

Google can't recognize Schema.org image property from Product

How can I use itemprop="image" from http://schema.org/Product so Google can recognize it in this case? <a href="#" itemprop="image" data-remote="images/portfolio/image.jpg" ...
3
votes
2answers
718 views

Google Schema.org alternate to PriceSpecification

I'm back with another Schema.org / Google inconsistency. Our store sells many products that have different variants each with their own price. For example a heater may be sold in any of 8 BTU levels ...
1
vote
2answers
205 views

Microdata reuse within another item

My intention is marking up my site with Microdata in a way I won't need to re-declare items that already exist in the page. For example, my header will always contain info regarding the ...
2
votes
1answer
97 views

Nesting Microdata vs. independent Items

I've been reading about Microdata and its implementation, however the examples are quite simple and I'm yet to find a website that thoroughly implements structured data throughout the entire site. So ...
1
vote
1answer
15 views

Can WPAdBlock be a child of WPSideBar?

I want to markup my ads with schema.org microdata, but my ads reside inside a sidebar (which I think is typical?) and sometimes even within the main content. As far as I can see WPAdBlock is a sibling ...
2
votes
1answer
107 views

JS call gives me a text value instead of an HTML link for Microdata property

I am trying to extract the book URL from a link using Microdata. The format is specified in Schema.org. Here is my HTML: <div class="col-sm-4 col-md-3" itemscope ...
2
votes
1answer
133 views

Error “Incomplete microdata with schema.org” for Review

I have a product reviews on a site and I am adding Schema.org markup to the reviews. Here is the code I am using: <div class="blockquote-wrap"> <blockquote itemprop="review" itemscope ...
1
vote
1answer
62 views

How does Google handle <link> elements in the <body>?

As I get from here, link tags can be used in the body as long as they contain Microdata. I understand how this may come handy for specifying all sorts of properties, e.g. from Schema.org: author, ...
0
votes
2answers
271 views

Breadcrumbs with <div>, <span> or <li>?

Does it matter whether my microdata breadcrumb trail starts and ends with <div>, <span> or <li>? Consider <div> tag first: <div><span itemscope ...
1
vote
1answer
166 views

Are Microdata attributes valid on any element?

Is it valid to add Microdata attributes (e.g., using the Schema.org vocabulary), such as itemprop="name", to HTML elements that aren’t span or div? For example: <h2 class="product_name" ...
0
votes
1answer
232 views

Correct usage of Brand from schema.org

What is the correct usage of using the Brand schema from schema.org? I have a website that sells clothes. I have a brands page where I list all the brands for which I have products on my website, for ...
0
votes
1answer
107 views

What's structured data is needed to show rich snippets for an ecommerce website?

I have ecommerce website (we sell welding equipment) with over 5k product pages (without reviews), 1k categories and many info-pages... but in main template integrated only Microdata for product pages ...