Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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Time element in WordPress site not in format required by Schema.org

I'm trying to display blog posts using the BlogPosting schema, but I am having difficulty getting the date to display in an acceptable format. Currently, the responsive_child_post_meta_data() ...
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45 views

SEO and dynamic structured data (microdata)

I'm wanting to have a very limited amount of structured data (ideally microdata) added using javascript, especially using the document's lastModified property. It seems rather bizarre and ...
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540 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
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1answer
170 views

Breadcrumb bug in Google results, using BreadcrumbList

I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs In Google SERPs it sometimes displays fine, but sometimes results ...
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My schema.org sturctured data is not showing up on google [duplicate]

It's been around a month since I've added structured data on my website. However, Google structured data testing tool is displaying "all is good". The data is not showing up in google (right side when ...
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3k views

HTML5+Microdata validation errors: Attribute 'content' not allowed on element 'p'

According to Google’s documentation about the Product Rich Snippet, when I want to mark product’s availability in my shop, I should do the following (using Microdata): <span ...
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2answers
103 views

Rich Snippet/Structured Data Testing Tool errors

I try to create rich snippets for my blog posts, and after I write my articles, add images, I fill in all the data in the Rich Snippet plugin. Then I do Markup through the Webmaster Tools. (So all the ...
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114 views

Can I use same 'itemtype' in Microdata twice?

I have an element in my website that shows the last updates of my website. My current structure of the website is this: <body itemscope itemtype="http://schema.org/webpage" <div itemscope ...
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70 views

Breadcrumbs and Structured Data, without a visible > on the page, plus nesting options

When I add breadcrumbs soon (with microdata) - do I need to write link1 > link2 > link3 (as in the google example code) in the visible text on the page, or will link1 link2 link3 without the > ...
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2answers
174 views

What is a suitable microdata structure for music mixes?

Since Google actively supports the Music microdata structure, I would like to implement this on a site that publishes music mixtapes. In context of this website, music mixes are usually 60 minute ...
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1answer
44 views

Can I add Microdata on generated content from CSS?

If I generate content with CSS can I still apply Microdata to it in the HTML? Will Schema or RDFa accept an alt or title tag as a value? h1:after,h2:after,h3:after,h4:after,h5:after,h6:after ...
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158 views

Google can't recognize Schema.org image property from Product

How can I use itemprop="image" from http://schema.org/Product so Google can recognize it in this case? <a href="#" itemprop="image" data-remote="images/portfolio/image.jpg" ...
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550 views

Google Schema.org alternate to PriceSpecification

I'm back with another Schema.org / Google inconsistency. Our store sells many products that have different variants each with their own price. For example a heater may be sold in any of 8 BTU levels ...
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2answers
168 views

Microdata reuse within another item

My intention is marking up my site with Microdata in a way I won't need to re-declare items that already exist in the page. For example, my header will always contain info regarding the ...
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1answer
86 views

Nesting Microdata vs. independent Items

I've been reading about Microdata and its implementation, however the examples are quite simple and I'm yet to find a website that thoroughly implements structured data throughout the entire site. So ...
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1answer
12 views

Can WPAdBlock be a child of WPSideBar?

I want to markup my ads with schema.org microdata, but my ads reside inside a sidebar (which I think is typical?) and sometimes even within the main content. As far as I can see WPAdBlock is a sibling ...
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92 views

JS call gives me a text value instead of an HTML link for Microdata property

I am trying to extract the book URL from a link using Microdata. The format is specified in Schema.org. Here is my HTML: <div class="col-sm-4 col-md-3" itemscope ...
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1answer
121 views

Error “Incomplete microdata with schema.org” for Review

I have a product reviews on a site and I am adding Schema.org markup to the reviews. Here is the code I am using: <div class="blockquote-wrap"> <blockquote itemprop="review" itemscope ...
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1answer
33 views

Microdata: should I use Book or Product type scheme?

I'm developing a site for an antiques shop, specialized in rare and ancient books. Every page for each book will have a description sheet available with several data for the item. Descriptions ...
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1answer
44 views

How does Google handle <link> elements in the <body>?

As I get from here, link tags can be used in the body as long as they contain Microdata. I understand how this may come handy for specifying all sorts of properties, e.g. from Schema.org: author, ...
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2answers
175 views

Breadcrumbs with <div>, <span> or <li>?

Does it matter whether my microdata breadcrumb trail starts and ends with <div>, <span> or <li>? Consider <div> tag first: <div><span itemscope ...
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2answers
2k views

Schema.org SiteNavigationElement markup

Should the Schema.org SiteNavigationElement be structured like this <div itemscope itemtype="http://www.schema.org/SiteNavigationElement"> <ul> <li itemprop="url"><a ...
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104 views

Are Microdata attributes valid on any element?

Is it valid to add Microdata attributes (e.g., using the Schema.org vocabulary), such as itemprop="name", to HTML elements that aren’t span or div? For example: <h2 class="product_name" ...
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60 views

Correct usage of Brand from schema.org

What is the correct usage of using the Brand schema from schema.org? I have a website that sells clothes. I have a brands page where I list all the brands for which I have products on my website, for ...
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53 views

What's structured data is needed to show rich snippets for an ecommerce website?

I have ecommerce website (we sell welding equipment) with over 5k product pages (without reviews), 1k categories and many info-pages... but in main template integrated only Microdata for product pages ...
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231 views

Nesting Schema.org 'Person' in 'Article', using Microdata

On a press page I'm using Schema.org’s Article. I tried to add a Person nested within Article, but it did not validate in Google’s Testing Tool. <ul class="thumbnails" itemscope ...
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2answers
321 views

Link child product to parent product when not contained in child element

I'm trying to indicate multiple related products on a product page using Microdata (with Schema.org). But the child products are orphaned because they are not contained in the parent div. I tried ...
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437 views

How long should a Schema.org “description” be?

Is there any character limit or even suggested character limit for using Schema.org’s description property? For example, in Microdata: itemprop="description" The Schema.org website reads, "A short ...
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1answer
120 views

Is there a problem in having same product with different names in different pages?

When it comes to structured data, schema.org for products, is there a problem in having the same product with 2 different names in 2 different pages for layout reasons? Example: Category page with ...
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162 views

Why does this Microdata not validate in the Google tool?

The name property (in the meta tag) is not recognised in the Google Webmasters validation tool. Why is this? <table itemscope itemtype="http://schema.org/Product"> <meta ...
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2answers
2k views

For Google Rich Snippets, should the last item in a breadcrumb be a link?

A website has the following breadcrumb trail when on the "Labrador" page: Services > Squirrel Chasing > Labrador As you may notice, the current page is not linked to. (There is an internal ...
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201 views

<div> with “itemprop=text” contains ratingblock. Will this harm SEO?

I am using WordPress and I am planning to use Schema.org to optimize the site for SEO. Because of WordPress’ structure, I am forced to put the itemprop=text on a div, containing both the whole content ...
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2k views

Schema.org or Data-Vocabulary.org for breadcrumbs?

Google and other SEs support Schema.org for marking up structured data, but it turns out that for breadcrumbs Google recommends using Data-Vocabulary.org instead. Which should we use for having ...
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94 views

Is it bad only to partly use a fragment of a <h1> with Schema.org 'name'?

The problem that I have is that I have a client that sells local services, he wants to use a h1 that includes both the service and local, no problem there… But the snag is he wants to use as much as ...
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2answers
643 views

How to set itemprop=“duration”?

I’m trying to set a song’s duration with Microdata. What is the best way to describe a duration in Microdata? Is it by using itemprop="duration" in span? <span itemprop="duration" ...
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669 views

Google Plus is using value of 'name' property (from Schema.org Person) as site title

I added Schema.org’s Person - suddenly Google Plus is using the name property as site title! Is this a bug? I was wondering if anyone else ran into the same problem. This is the code I used <div ...
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506 views

Should I, and how do I incorporate Microdata into my ASP.NET website with 47 pages?

I have an ASP.NET (VB) with 47 pages. The problem is that it’s in 10 different languages, although 98% just use English. I have 5 master pages. I’ve read Google Webmaster Tools, but I’m still ...
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2answers
120 views

Would using RDFa improve ranking/traffic?

My website is a legal search engine, lawmirror.com, and there are about 600k records available online. Currently using XHTML5 and on some pages Microdata. Same record appears many times on ...
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247 views

Can I add Microdata properties in deeply nested HTML?

Can I define a <span itemprop="example"> within an undefined parent div if that parent div’s parent div is defined? Here is the example: <div itemprop="offers" itemscope ...
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3answers
1k views

Is the structure of the HTML (e.g., from Schema.org examples) important to Microdata?

So I’m trying to mark up some structured data using a combination of the contact vCard Microformat and Microdata using Schema.org’s Place type. I’d love to do both at once, but I have a problem that ...
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1answer
318 views

Can Schema.org properties be included in existing tags?

The Microdata examples on Schema.org seem to indicate adding addition tagging to indicate item properties is the norm. However, can these be added with an existing tag? For instance in the following ...
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2answers
116 views

Why use Microdata or RDFa, and which one to use?

I was checking my SEO score on few SEO sites and few of them told me that I don’t have Microdata or RDFa. I searched and found this: Microdata vs RFDa Good question, but I was wondering: Why should ...
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530 views

How to mark up acceptable payment methods for a Schema.org Offer with Microdata?

I am not sure how to markup accepted payment methods for an offer. Here are the Schema.org types: Offer PaymentMethod Here is my basic example, is this correct? <div itemscope="" ...
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2answers
486 views

Microdata vs. Microformats

Just like the title says: it seems to me that Microdata has a few advantages over Microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
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3answers
103 views

Can I have duplicate Microdata properties on a single page?

I’m trying to work with Schema.org for the first time. Is it OK if I have duplicate itemprop attributes? Meaning, If I have my company phone number in different places (header, footer, sometimes in ...
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42 views

Can I change the type of elements in the Microdata format?

With regard to Microdata I was wondering if the elements must be exactly like the examples (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035) or that Google/Bing look if the ...
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1answer
1k views

Is it okay to have more than one Product (with image, description and SKU) per page?

In a few pages in a website, similar products are displayed in the same page. Each item has its own description (almost identical) and its own SKU (also almost identical). How can I use Microdata ...
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2answers
1k views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
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1answer
63 views

Schema.org markup for an Article with additionalType?

I have a site that has many articles on a specific dog breed. I want to help Google and other search engines to understand this article is specifcally on this breed or a topic realted to this breed. I ...
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72 views

Can I enrich Microdata format with more non-Microdata data without affecting its functionality?

This is the normal formatting for Microdata: <div itemscope itemtype="http://schema.org/LocalBusiness"> <div itemprop="name">some text</div> <div itemprop="description">some ...