Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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Microdata for Q&A page

Which microdata is the best for a Q&A page or for a list of links to Q&A pages. When searching "yahoo answers cat" via Google it displays the result from Yahoo in a very nice way. It displays ...
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34 views

What schema should mark up comment that are in response to other comments?

I have an article that has user comments. I would like to have other comments inside each comment as responses: <article id="com1" itemprop="comment" itemscope="" itemtype="http://schema.org/...
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28 views

How to specify publisher in schema.org's Article structured data?

I am trying to use the Article type from schema.org: <article itemscope itemtype="https://schema.org/Article"> <!-- ... --> <meta itemprop="publisher" content="MyCorp" /> </...
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1answer
13 views

How to handle an unrated object with AggregateRating?

In terms of microdata, what is the proper way of displaying an unrated item such as a schema.org/Article? I was thinking about one of the following: Do not specify any aggregateRating property for ...
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76 views

How to specify services for the LocalBusiness?

How can I show Googlebot by attributes from Schema.org that my company provide services below? Repair, installation and modernization: gas installation water instalation electrical installation ...
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3answers
490 views

Google Testing Tool reports error on Schema.org “location”

I am testing Microdata + Schema.org for an Event but the Google Testing Tool says the location is missing although it's been provided. Any idea what I am messing up? <div itemscope itemtype="http:...
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48 views

Best way to define 'mainEntityOfPage' in Microdata?

I know at least 2 ways to define mainEntityOfPage: <div itemprop="about" itemscope itemtype="http://schema.org/Product"> <link itemprop="mainEntityOfPage" href="http://example.com/article-...
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47 views

Can 'mainEntityOfPage' point to another page?

I have two pages: page1.html: WEBPAGE->MainEntity->ARTICLE { inside ARTICLE I have PRODUCT with short description } page2.html: WEBPAGE->MainEntity->PRODUCT { "Full ...
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2answers
53 views

Schema.org in Microdata or in JSON-LD?

Should I use Microdata markup on my blog or should I put just an JSON-LD with all info, or is using both the best option? A bit of explanation. I am trying to mark up my blog and I manage to get to 1 ...
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2answers
116 views

Is adding SiteNavigationElement properties to child menu items required?

I would like to add SiteNavigationElement to my nav. The question is, do I add url and name properties to primary menu items only or do I also add them to the child nav items as well? <nav ...
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1answer
34 views

Isn't JSON-LD a form of hiding schema/microdata?

I'm adding schema data/microdata to my web pages. I see that both schema.org and Google they discourage hidden microdata via tags and hiding elements with microdata via style. I can see the reasoning ...
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3answers
84 views

Structured data blog post vs review

I have a blog on my website. I write articles on it and product reviews. When using structured data, how should I markup the blog post and review? I am currently using: http://schema.org/BlogPosting ...
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297 views

How can you have a hotel to have a Schema.org rating based on the hotel star rating system?

How would you write microdata for hotels with ratings classified as "1-star" to "5-star" hotels? Looking at http://schema.org/Hotel, I see no "Rating" property but only an "aggregateRating" one which ...
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1answer
78 views

How to specify the service region for a LocalBusiness?

How can I show Googlebot by attributes from Schema.org the geographic area where the services are available? Our services are available in cities and in their vicinity: Walsall Dudley Wolverhampton ...
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3answers
33 views

Can I start a Microdata after <head> and end the same just before </body>?

I want to use itemscope Website. Can I start it just after <head> and end it just before </body>? For Website itemscope, which itemprop should I use to define the logo for the Website?
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47 views

“Organization” for homepage, but which types for the other pages?

I am new to Microdata and doing it for a website. It is a BPO company website and for its homepage, I have used itemscope itemtype="http://schema.org/Organization" and its child properties like ...
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69 views

Could we use microdata and JSON-LD for the same entities so they work well on Pinterest's rich pins?

we recently switched from microformats for recipes to JSON-LD markup for rich snippets, which worked a lot better in Google search result pages. However, when we try to post a rich pin for recipes on ...
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133 views

How to find correct schema definitions for my website

I have various articles on my website basically circling about psychology and psychotherapy. On a few articles in which I have added schema.org definitions, here is some examples of the itemprop and ...
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46 views

Multiple Schema.org telephone values

Is it okay to have more than one telephone value when using the suggested Schema.org markup? <div itemscope itemtype="http://schema.org/Person"> <span>Office:<span itemprop="...
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1answer
2k views

New required mainEntityOfPage for article structured data

I had a look at the article structured data as proposed by Google and saw that there are a new required and recommended fields, they weren't there last week. Here is the link: https://developers....
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3answers
1k views

Using Schema.org logo markup with SVG images

I've made a logo which is awesome and I've saved it in AI and SVG format. I wish to use the SVG file on the a site as the logo will appear many times all over the site and would be better than saving ...
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2answers
314 views

What is the best way to represent closed days (holidays) using Schema.org vocabulary?

At this point in time there's no property in Schema.org that would allow a business to directly communicate holiday periods (e.g., Christmas) to Google bots and other web crawlers. There seems to be ...
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1k views

Why is my itemprop='image' markup incorrect?

I've been experimenting with Microdata and thought I would try it on my blog. It turns out the template I was using already added some markup. It wasn't great and so I fixed up what I could. To try ...
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Microdata and replacing entities for display

The question is about using Microdata to replace entities inside the Schema.org properties description or articleBody: <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do ...
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1k views

how to remove old data from structure data webmaster tool

How can I remove old items from Structured Data? see attached image, want to delete old records, as its showing 2013 records which were already fixed.
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schema.org/Book with multiple authors using JSON-LD [duplicate]

How do I display multiple book authors using JSON-LD? This question is similar to my original question, but decided to create a different one seeing that 2 different formats are used. Here is my ...
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72 views

HD images on eCommerce and SEO

I have an eCommerce website where product images are currently resized to 250x250 max and shown to the user. I shrink the original high-definition images to a size that makes it possible for the page ...
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99 views

schema.org/Book with multiple authors

How would one write markup for a book with multiple authors? This is what I currently have, it is marked up for just one author: <div itemscope itemtype="http://schema.org/Book"> <h1>...
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37 views

Can be use microdata with english for non-english websites?

My websites is Thai sites (non-english), I'm not sure google can be know or understand my websites in Thai. Can be explain about my websites structure in English by micro data? I think explain my ...
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37 views

Do search engines follow the additionalType url in microdata?

For example <div itemscope itemtype="https://schema.org/ExerciseAction"> <meta itemprop="additionalType" content="http://www.productontology.org/id/Long-distance_running"> &...
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60 views

How to markup ExerciseAction with SportsEvent in Schema.org?

For example "John ran the NYC Marathon in 3 hours 4 minutes 5 seconds" (note that the action is in the past). Does the following make semantic sense? <div itemscope itemtype="https://schema.org/...
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45 views

Do multiple structured data elements compete for display in SERPS?

For example, with a product page you may have product info (price, offers, image etc.) but also have a video to show the context of use of the product. I don't believe the product structured data ...
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259 views

Microdata with nested product and reviews

I have some HTML listing reviews with HTML like: <div itemscope itemtype="http://schema.org/Product"> <img class="product-thumbnail" itemprop="image" src=...> <div itemscope ...
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Why is this Schema.org microdata markup wrong?

I have a page listing multiple events in a table, so I have each one set as its own Event in microdata markup, as below: <div itemscope itemtype="https://schema.org/Event"> <tr> <...
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3answers
895 views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
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1answer
952 views

Secure and non-secure Schema.org Markup?

Is it possible to have schema.org itemtypes for both secure and insecure ports? I run a static-ish site made in Jekyll, and am implementing Schema.org on the individual pages. As a result, I'm ...
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3k views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
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520 views

Microdata vs. Microformats

Just like the title says: it seems to me that Microdata has a few advantages over Microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
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1answer
29 views

Do search engines process nested Microdata objects?

I've been working on marking up website's HTML with Microdata. There are Product, WebPage, WebSite, Organization and other elements. Eventually I managed to nest everything under one element, which is ...
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3k views

Star rating not showing in rich snippets

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
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148 views

Can ContactPoint markup be made with Microdata or only JSON?

I read this question, How to define phone types using Schema.org, but it uses JSON. And then Google's Instructions for Corporate Contacts uses JSON and finally Schema.org Contactpoint only shows ...
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67 views

Get more specific Schema.org markup for my website

This is current schema see I want to write best specific with Google to promote my website using structured data markup. My business is "Counseling" in "Mental Health" category. Sample Schema for ...
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1answer
73 views

Why my Microdata has errors on Google Structured Data Testing Tool?

I cannot figure out what is wrong here? I get error missing location,name,startDate while clearly it is there! I am using schema.org microdata. The weird thing is that I get 10 valid postalAddress ...
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3answers
4k views

Schema.org SiteNavigationElement markup

Should the Schema.org SiteNavigationElement be structured like this <div itemscope itemtype="http://www.schema.org/SiteNavigationElement"> <ul> <li itemprop="url"><a ...
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1answer
30 views

Tagging with microdata hidden data

I have a site that lists several items per page. When the user clicks he can see each item's prices (a list of about 10-20). They are not visible at first because the page will be very long. I want ...
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1answer
300 views

Breadcrumb bug in Google results, using BreadcrumbList

I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs In Google SERPs it sometimes displays fine, but sometimes results ...
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64 views

Linking a Product and an AggregateRating to a Brand (itemref)

I have a Brand and a Product, I am associating the Product to the Brand like this: <h1 itemprop="brand" itemscope itemtype="http://schema.org/Brand" id="v1437"> <span itemprop="name">...
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456 views

Possible to 'display: none' for Schema.org 'image' property?

Hey there :) I'm having some trouble with the design I have from a designer and the need for structured data. The problem is as follows: The design of the frontpage has 8 integrated articles that ...
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81 views

Trouble while linking to a Brand with itemref

I'm trying to link a Brand to a Product with the following code: <div itemscope itemtype="http://schema.org/Product" id="p2000"> ... <meta itemprop="brand" itemscope itemtype="http://...
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2answers
134 views

Microdata: should I use Book or Product type scheme?

I'm developing a site for an antiques shop, specialized in rare and ancient books. Every page for each book will have a description sheet available with several data for the item. Descriptions ...