Microdata is an HTML specification to embed rich semantic data labels within web pages, supporting machine readability.

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schema.org specification for generic pages or posts on a CMS

I'm trying to determine the best possible schema.org type to declare for the content section in the template of a content management system, which will handle regular news posts for small, local ...
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148 views

Repeat use of Schema / Rich Snippets Markup i.e LocalBusiness Data

I am unable to find official wording and I'm hoping that some Rich Snippets/Schema Guru can give me some insight into proper usage of repeated content when it comes to using markup. I'm building a ...
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Google doesn't always show rich snippets when the site uses structured data [duplicate]

I'm so tired of the Google structured data recipe. After some days, it loses the image and the extra information. Then I test it again, and it shows again. Some other days in the future it might go ...
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88 views

Which schema.org type should be used for webinars?

I'm looking to improve the schema.org markup on a site, but I'm curious about a couple of things because of the content: webinars. See an example: https://www.brighttalk.com/webcast/667/83483 There ...
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55 views

How to specify ingredients in Schema.org (other than recipes or drugs)?

I'd like to use Schema.org for a series of product specs pages. The products are cosmetics (shampoos, creams, etc.) and ideally an INCI declaration will be included for every product. I'd like to ...
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79 views

Where to put rich data markups?

I have a company website which I'm trying to make rich snippets. Where should I put the <span itemscope.. tags for Corporation? In every page? Or just the "about us" and/or "contact" pages? P.S ...
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100 views

Schema.org's WebApplication: for web applications or references to web application?

Assuming one offers an online service on a page using HTML5 + Javavascript. Technically speaking, it can be considered as a web application. Is the WebApplication itemtype appropriate for this page ...
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52 views

Using microdata itemprop and itemtype for non-English websites

How should I use microdata itemprop and itemtype for non-English websites? Is there a way to define vocabulary for non-English websites, and what itemprop values can be used? Are itemprop values self ...
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99 views

Why does this microdata not validate in the Google tool?

The name property (in the meta tag) is not recognised in the Google Webmasters validation tool. Why is this? <table itemscope itemtype="http://schema.org/Product"> <meta ...
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450 views

linking several separated schema.org <div>s together?

I'm adding schema.org semantic markups, and would like to link several of which are in quite different parts of webpage together. This works when I specify them as parent/child: <div itemscope ...
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372 views

Should schema.org structured data for products be used on category pages on an e-commerce site?

I use schema.org structured data markup on all of my product pages. The products are well indexed in Google, and the meta data shows up mostly as expected. My question is a sub-question to the ...
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103 views

Is there a problem in having same product with different names in different pages?

When ot comes to structured data, schema.org for products, Is there a problem in having the same product with 2 different names in 2 different pages for layout reasons? Example: Category page with ...
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665 views

Schema.org Microdata appears in testing tool, but does not appear in Google

I have created a simple test page to test Schema.org Microdata. See here When tested in Google's Structured Data Testing Tool it appears as it should, displaying the address and job title below the ...
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316 views

Structured data: Is it okay to have more than one image, description and SKU per page?

In a few pages in a website, similar products are displayed in the same page. Each item has its own description (almost identical) and its own SKU (also almost identical). How can I use microdata ...
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122 views

Div with “itemprop=text” contains ratingblock. Will this harm SEO?

I am using WordPress and I am planning to use schema.org attributes to optimize the site for SEO. Because of WordPress' structure, I am forced to put the itemprop=text on a div, containing both the ...
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67 views

Is it bad only to partly use a fragment of a H1 with Schema Name

The problem that I have is that I have a client that sells local services, he wants to use a H1 that includes both the service and local, no problem there… But the snag is he wants to use as much as ...
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87 views

Microformats, reviews and duplicate content

Let's say I have a site that sells widgets, and the URL structure is like so: /[type-of-widget]/[sub-type]/[widget-name]/ So, a URL for a widget might be: ...
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Schema microdata for Sweepstakes, Giveaways, Instant Win Games, and Contests?

I hope this is right place to ask. I would appreciate if someone better familiar can advise me how to define microdata for my site that publishes information about Sweepstakes, Giveaways, Instant Win ...
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783 views

Schema or Data Vocabulary microdata for breadcrumbs?

Google and other SEs support schema.org for marking up structured data, but it turns out that for breadcrumbs Google recommends using data-vocabulary.org instead. Which should we use for having ...
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217 views

Microdata: How to set itemprop=“duration”?

I'm trying to set a song's duration in microdata format. What is the best way to describe a duration in microdata? Is it by using itemprop="duration" in span? <span itemprop="duration" ...
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768 views

Google rich snippets: should the last item in a breadcrumb be a link?

A website has the following breadcrumb trail when on the "Labrador" page: Services > Squirrel Chasing > Labrador As you may notice, the current page is not linked to. (There is an internal ...
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48 views

Microdata for Q&A page

Which microdata is the best for a Q&A page or for a list of links to Q&A pages. When searching "yahoo answers cat" via Google it displays the result from Yahoo in a very nice way. It displays ...
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431 views

Rich snippets for “hproduct” not being displayed in Google, and returning error

Some time ago I added rich snippets to product pages on an ecommerce website, but they have not shown in Google and the testing tool returns the following error: "Warning: In order to generate a ...
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579 views

What are the advantages of Schema.org's microdata vs Microformats et al?

I'm confused about which microdata methodologies to employ on my site, is there an advantage to implementing the attributes from Schema.org, vs one like Microformats?
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80 views

Microdata/microformats for FAQ page?

Which microdata,microformats or rich snippet should I use for page with FAQ?
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2k views

Using Schema for Blogging Article VS BlogPosting

I have been remaking my website for some time now and I want to launch it as quickly as possible but I want to make it leading edge if possible. I am currently I'm using a modified template (I know! ...
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480 views

Correct microdata and/or microformats for real estate listings?

Given I am running a real estate rentals listing website, what would be the correct microdata or microformats for the listing pages? There is the usual data: address, photos, price, start date, ...
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415 views

Should I be concerned about hAtom tags on my blog?

I am using a theme that automatically adds hatom-entry, hatom-feed classes on my WordPress blog. I read that such tags/classes should be used for syndicated content. Anyway, then I ran a Rich ...
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427 views

Google's microdata for product images which aren't displayed in the page?

My internet shop displays thumbnails of products' images, and I see that these thumbnail are (slowly) being indexed by Google. I want also full images to be indexed. (I've seen some other questions on ...
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1k views

Google's microdata and html5 validation errors

According to Google's documentation about product microdata, when I want to mark product's availability in my internet shop, I should do the following: <span itemprop="availability" ...
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31 views

Can I change the type of elements in the microdata format?

With regard to microdata I was wondering if the elements must be exactly like the examples (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035) or that Google/Bing look if the ...
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712 views

Schema.org, HTML5 and the datetime format: how do I get it to validate?

Schema.org says this, The opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' ...
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Can I enrich microdata format with more data without affecting its functionality?

This is the normal formatting for microdata: <div itemscope itemtype="http://schema.org/LocalBusiness"> <div itemprop="name">some text</div> <div itemprop="description">some ...
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709 views

Does Google Microdata have to be visible to the visitor to be displayed in Google search results?

Does Google Microdata for rich snippets have to be visible to the visitor to be displayed in search results? I want to add the rich snippet to my page, but I don't want it in the format that is ...
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I added schema.org/person - suddenly Google Plus is using itemprop as Site TITLE ? Bug?

I was wondering if anyone else ran into the same problem This is the code I used <div itemscope itemtype="http://schema.org/Person"> <li>Written by: <a rel="author" href="url"> ...
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47 views

Does it make sense to mark up posts about online discounts with the event schema?

I have a news system that creates news posts, and I'm considering whether it makes sense to mark up the results with the "event" seo schema from schema.org: http://schema.org/Event The problem is, ...
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Can using microdata from schema.org for local business hurt its exposure nationally?

Here's the dilemma: This website ranks in the first page for almost all of its products, but it is a local business. I should actually say, 90% of its business are still local, but we are trying to ...
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280 views

Is Product type from Schema.org the correct vocabulary choice for used items on a classifieds site?

I have a classified ads website at http://www.gastonia.com. We are redoing the architecture to be HTML5 compliant as well as heavily use Microdata from Schema.org. Given that most things there are ...
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216 views

How to mark up acceptable payment methods for an offer with microdata

I am not sure how to markup accepted payment methods for an offer. Here are the schema: Offer PaymentMethod Here is my basic example, is this correct? <div itemscope="" ...
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236 views

Did anyone experience negative SERP movement after implementing rel=author?

I am not intrested in why I don't see the picture in SERPs. So I know this is borderline off-limits but I turned every stone in the web (including DDgo) trying to find anybody experiencing a worse ...
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137 views

Does using structure data semantic LocalBusiness schema markup work for local EMD URL's?

Based on what I have read about Google's recent Panda and Penguin updates, I'm getting the impression that using semantic markup may help improve SEO results. On a EMD (exact match domain) site, that ...
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369 views

Structured data

I used a web design software package online to build my website. My site is 'on' Google, but GWT is saying it can't detect any structured data. Where and how do I do this? I understand what it is but ...
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1k views

hProduct-microformats not work in google

I'm trying to work with hProduct was testing tool for google microformats ( http://www.google.com/webmasters/tools/richsnippets ), but it is not recognizing the data: does not recognize the photo ...
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29 views

rich snippets ignored by google [duplicate]

Possible Duplicate: Why would Google Rich Snippets work for one site author but not another? I'm facing one problem here. I made rich snippets - microdata for the website but google ignores ...
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297 views

Should I, and how do I incorporate microdata into my asp.net website with 47 pages?

I have an asp.net (vb) with 47 pages. The problem is that it's in 10 different languages, although 98% just use English. I have 5 master pages. I've read Google Webmaster Tools, but I'm still ...
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89 views

RDFa + microdata + xhtml5 - Ranking factors

My website a Legal Search Engine lawmirror.com and there are about 600k records available online. Currently using xHTML5 and on some pages Microdata tags. Same record appears many times on different ...
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Should I use schema.org location tagging on every page?

I have a nicely tagged section on my homepage describing a restaurant's location, city, state, zip, telephone, cuisine type, price and payments accepted. Should I tag any of this info on every other ...
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What effect does using itemprop=“significantLinks” on anchors have for SEO and what is the ideal use?

I'm practicing application of microdata via http://schema.org. Anyone who's browsed the documentation there knows that there's a lot of need for improvement for more clear understandings on use for ...
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breadcrumb dilemma -SEO impact

i am updating the breadcrumb module of an commerce website, implementing microdata (schema.org). My dilemma is about showing last page: a.product name on breadcrumb or not? b.Should that be active ...
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What is the feature of a Google Page Snippet that this man is describing called now?

At 3:39s this rather old video from the Google Documentation the man describes a feature of enhanced data associated with the Starbuck website displayed in the search result. He also invites the ...