Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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Can Item Types Inherit Item Properties From Other Item Types?

I'm looking to start incorporating "Structured Data", "Rich Snippets", or what ever terms may be associated with the schema.org vocabulary. I'm specifically interested in microdata rules. Most of the ...
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36 views

How to make search engines understand website sections and tags?

I have a website to sell products. It basically divides the products based on tags. For Example; if you access tag page for "iPhone", the website will display links to "iPhone 6 plus", "iPhone ...
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65 views

Schema.org snippet for thumbs up-down reviews

I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ...
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29 views

How Do Google RDF Bots React to Multistore, Possibly With Shared Products/Reviews?

We enabled RDF everywhere on a corporate multistore setup using a popular ecom platform aprx 1 month ago. All is well, RDF tests check out, we auth'd each domain->location->publisher, ...
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131 views

Structured Data for dynamic pages and Webmaster Tools

I have a catalogue with more than 150000 (150k) unique single item pages, each with schema.org set up for titles, descriptions, images, prices etc. These pages are dynamically built through a unique ...
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55 views

Adding Microdata to a website of company listings

Let's say you have a website that is akin to the YellowPages. It is a listing of lots of other companies. Should you place microdata about each company on each company listing page? Or should you ...
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2answers
299 views

How to use Schema.org for Adverts on a website - WPAdBlock

I'm trying to use schema.org to indicate advertisements on my website. I'm concerned that putting adverts within the content of a blog page will hurt my SEO and I'm hoping using schema might help ...
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40 views

Is there a kind of microdata or markup that creates “results x of y” in search results

I'm trying to get the following kind of markup appear on my job site: There's a specific markup for job adverts listed on the schema.org webpage, but I can't work out how Google is pulling the 1 - ...
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55 views

Migrating from hRecipe to Schema.org/recipe

I'm about to migrate recipes content from hRecipe to Schema.org. Since many recipes are already ranked nicely on Google with the rich snippet, I would like to know if anyone had migrated before, and ...
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443 views

Secure and non-secure Schema.org Markup?

Is it possible to have schema.org itemtypes for both secure and insecure ports? I run a static-ish site made in Jekyll, and am implementing Schema.org on the individual pages. As a result, I'm ...
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1k views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
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40 views

Google Structured Data Testing Tool scrapes different schema type than on webpage

I'm currently working on a website for my student group, a performing team. The website will have upcoming performance information, so I thought I would use microdata to setup upcoming performances as ...
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89 views

Schema to use for general web pages

I am implementing Schema across my website I am remodeling. I am trying to determine which schema to use for general webpages. These pages contain general information about the company and other ...
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158 views

Google can't recognize Schema.org image property from Product

How can I use itemprop="image" from http://schema.org/Product so Google can recognize it in this case? <a href="#" itemprop="image" data-remote="images/portfolio/image.jpg" ...
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51 views

Schema Remote Review

I have set up an aggregate review on my footer, pulling review data from eKomi.co.uk. When I pass this through the Google Structured Data tester it complains about there being an aggregate review, but ...
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552 views

Google Schema.org alternate to PriceSpecification

I'm back with another Schema.org / Google inconsistency. Our store sells many products that have different variants each with their own price. For example a heater may be sold in any of 8 BTU levels ...
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87 views

Nesting Microdata vs. independent Items

I've been reading about Microdata and its implementation, however the examples are quite simple and I'm yet to find a website that thoroughly implements structured data throughout the entire site. So ...
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168 views

Microdata reuse within another item

My intention is marking up my site with Microdata in a way I won't need to re-declare items that already exist in the page. For example, my header will always contain info regarding the ...
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2answers
338 views

Google alternative to Schema.org’s LimitedAvailability

We've recently been trying to implement schema.org more fully on our e-commerce site (and gotten nothing but headaches). We often allow customers to place an online order for backordered products, ...
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72 views

Benefit of Google Highlighter

Has anyone used Google's Data Highlighter tool and compared the benefit of using it against adding structured data without using the Highlighter? I've coded in Schema tags within the markup of our ...
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77 views

Can opening hours schema markup be used with the markup for local businesses or libraries?

Can the OpeningHours mark-up visible in this question for schema.org/Store (example 2) with microdata be used in conjunction with schema.org/LocalBusiness or schema.org/Library?
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729 views

how to remove old data from structure data webmaster tool

How can I remove old items from Structured Data? see attached image, want to delete old records, as its showing 2013 records which were already fixed.
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117 views

Using microdata for SEO will help to increase SERP Position? [duplicate]

Does really rich snippets (microdata) helps to increase the SERP position or it will be just for usability purpose? if adding rich snippets to page helps, then how it will affects the SERP position?
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80 views

What is the correct DTD for Schema DATA placement in XHTML pages?

We get W3C validation error after placing Scheme Data in our website which was built in XHTML. Line 198, Column 41: there is no attribute "data-id" <script type="IN/FollowCompany" ...
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92 views

JS call gives me a text value instead of an HTML link for Microdata property

I am trying to extract the book URL from a link using Microdata. The format is specified in Schema.org. Here is my HTML: <div class="col-sm-4 col-md-3" itemscope ...
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121 views

Error “Incomplete microdata with schema.org” for Review

I have a product reviews on a site and I am adding Schema.org markup to the reviews. Here is the code I am using: <div class="blockquote-wrap"> <blockquote itemprop="review" itemscope ...
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Showing schema.org aggregate rating in Google rich snippets

After adding schema.org microdata markup for reviews and aggregate ratings, I expected review and rating information to show up in rich snippets. Unfortunately, neither are being shown. Google's ...
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104 views

Are Microdata attributes valid on any element?

Is it valid to add Microdata attributes (e.g., using the Schema.org vocabulary), such as itemprop="name", to HTML elements that aren’t span or div? For example: <h2 class="product_name" ...
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304 views

Can microdata be used within META and custom tags?

META tags that sit within HEAD of a webpage. What difference it makes when using microdata in them and outside of HEAD of webpage? Let's take for example "datePublished" property. Instead of hunting ...
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124 views

Can I use Google Data Highlighter and Schema.org on same page?

Let's say I have an existing page, and I want to use Google Data Highlighter. Later on I got access to its back end. Can I put Schema.org code directly to that same page?
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47 views

What kind of schema.org classification should be used for user generated content?

I have a site where users can add their bicycles that they own, and I'm not quite sure how to structure the schema.org data. The bikes are not for sale, only displayed, and there are multiple versions ...
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2answers
515 views

Google Webmaster Tools refusing to see my Structured Data

I've been unable to get Webmaster tools to see my sites structured data. It keeps reporting "We do not detect any structured data on your site". You can inspect my html by visiting: ...
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145 views

Rich snippet error: “Price, review or availability needs to be present” But it is

I'm having problems inserting Rich Snippet code for a product. I literally copied it from some Google page and edited it to my product. The Google Webmaster's Rich Snippet tool gives the error: ...
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111 views

Does meta tag in body section with itemprop and content work on SEO?

I noticed that <meta> tags in body only works with itemprop set, but I have a question. Do search engines read its content?
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113 views

What schema.org should be used for User Profiles?

I might be taking this a little too far outside of the box but I'm curious about what Microdata from schema.org to use for a user-profile on my site. On the front page for instance ...
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92 views

Why does Google rich data snippet preview not display any rich data from my schema markup?

I'm trying to verify my schema.org implementation using Google rich data snippet preview, and am not sure if it's ok or not. This is an example. It appears there are no errors, and it does recognize ...
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127 views

How does LinkedIn show markup in search results without using schema or microdata markup?

I've noticed LinkedIn search results include the location and job of the person being searched. I've understood using markup such as schema.org can create this but when viewing their source, it ...
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80 views

What microdata type to choose on mixed category?

I have a mixed category of articles which can range from review, blogpost, product or software something like this blog post on You!Joomla. Does anyone know what type of microdata to choose from ...
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Will wrong or incomplete Microdata harm my SEO?

What if I am missing parts of my Microdata? I will use a blog article for example. The recommended markup is: <div itemscope itemtype="http://schema.org/Article"> <span ...
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251 views

Google Structured Data Testing Tool - organization error seems to contradict their guidlines

Google Structured Data Testing Tool is giving this error: Error: This information will not appear as a rich snippet in search results, because it seems to describe an organization. Google does ...
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340 views

Issue with result of Microdata schema.org in Google Labs

Please note this code: <html itemscope itemtype="http://schema.org/WebPage"> <head> <meta itemprop="name" content="webpage"/> </head> <body> <div ...
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179 views

Breadcrumbs with <div>, <span> or <li>?

Does it matter whether my microdata breadcrumb trail starts and ends with <div>, <span> or <li>? Consider <div> tag first: <div><span itemscope ...
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2answers
281 views

What is a good microdata/schema for classfieds site?

We have automotive classifieds site which has listing of used cars. We would like to use microdata format. What would be approparite microdata structure/schema for classified site ? Would ...
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418 views

How to transform RDF to Microdata in a WordPress site?

I have a breadcrumb with RDF data and I want to adapt it to Microdata. First of all, I'm not sure about the structure, because it will work on a WordPress template. But I found this code: ...
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170 views

Detecting structured data in Google Webmaster Tools

We have added some schema.org markup to a dozen of webpages on our website to provide rich snippets in Google SERP (different types, such as authorship and reviews). They are correct - at least, ...
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312 views

Arrange parent and child order in schema.org Microdata

According to 'http://schema.org/docs/full.html' Article, WebPage, WebPageElement are in the same level. WPSideBar is child of WebPageElement. Now, should I add child under parent or is this code ...
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116 views

Can I use same 'itemtype' in Microdata twice?

I have an element in my website that shows the last updates of my website. My current structure of the website is this: <body itemscope itemtype="http://schema.org/webpage" <div itemscope ...
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156 views

Google web search shows dateCreated instead of dateModified metadata

So today I discovered that the pages from my website are listed with an unexpected date value. I specify the schema.org properties dateCreated and dateModified for most of my content pages. I'd expect ...
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44 views

Can I add Microdata on generated content from CSS?

If I generate content with CSS can I still apply Microdata to it in the HTML? Will Schema or RDFa accept an alt or title tag as a value? h1:after,h2:after,h3:after,h4:after,h5:after,h6:after ...
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2k views

Schema.org SiteNavigationElement markup

Should the Schema.org SiteNavigationElement be structured like this <div itemscope itemtype="http://www.schema.org/SiteNavigationElement"> <ul> <li itemprop="url"><a ...