Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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HD images on eCommerce and SEO

I have an eCommerce website where product images are currently resized to 250x250 max and shown to the user. I shrink the original high-definition images to a size that makes it possible for the page ...
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25 views

schema.org/Book with multiple authors

How would one write markup for a book with multiple authors? This is what I currently have, it is marked up for just one author: <div itemscope itemtype="http://schema.org/Book"> ...
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Do search engines follow the additionalType url in microdata?

For example <div itemscope itemtype="https://schema.org/ExerciseAction"> <meta itemprop="additionalType" content="http://www.productontology.org/id/Long-distance_running"> ...
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How to markup ExerciseAction with SportsEvent in Schema.org?

For example "John ran the NYC Marathon in 3 hours 4 minutes 5 seconds" (note that the action is in the past). Does the following make semantic sense? <div itemscope ...
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52 views

How can you have a hotel to have a Schema.org rating based on the hotel star rating system?

How would you write microdata for hotels with ratings classified as "1-star" to "5-star" hotels? Looking at http://schema.org/Hotel, I see no "Rating" property but only an "aggregateRating" one which ...
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326 views

New required mainEntityOfPage for article structured data

I had a look at the article structured data as proposed by Google and saw that there are a new required and recommended fields, they weren't there last week. Here is the link: ...
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Structured data blog post vs review

I have a blog on my website. I write articles on it and product reviews. When using structured data, how should I markup the blog post and review? I am currently using: http://schema.org/BlogPosting ...
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Why is this Schema.org microdata markup wrong?

I have a page listing multiple events in a table, so I have each one set as its own Event in microdata markup, as below: <div itemscope itemtype="https://schema.org/Event"> <tr> ...
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42 views

Is adding SiteNavigationElement properties to child menu items required?

I would like to add SiteNavigationElement to my nav. The question is, do I add url and name properties to primary menu items only or do I also add them to the child nav items as well? <nav ...
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39 views

Do multiple structured data elements compete for display in SERPS?

For example, with a product page you may have product info (price, offers, image etc.) but also have a video to show the context of use of the product. I don't believe the product structured data ...
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Do search engines process nested Microdata objects?

I've been working on marking up website's HTML with Microdata. There are Product, WebPage, WebSite, Organization and other elements. Eventually I managed to nest everything under one element, which is ...
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33 views

Two datePublished for LiveBlogPosting

Based on the information below, I understand having a datePublished for the actual post on the WordPress blog index page, but it required a datePublished for the actual blog. How does Google treats ...
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33 views

Can be use microdata with english for non-english websites?

My websites is Thai sites (non-english), I'm not sure google can be know or understand my websites in Thai. Can be explain about my websites structure in English by micro data? I think explain my ...
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62 views

Can ContactPoint markup be made with Microdata or only JSON?

I read this question, How to define phone types using Schema.org, but it uses JSON. And then Google's Instructions for Corporate Contacts uses JSON and finally Schema.org Contactpoint only shows ...
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40 views

Get more specific Schema.org markup for my website

This is current schema see I want to write best specific with Google to promote my website using structured data markup. My business is "Counseling" in "Mental Health" category. Sample Schema for ...
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51 views

Why my Microdata has errors on Google Structured Data Testing Tool?

I cannot figure out what is wrong here? I get error missing location,name,startDate while clearly it is there! I am using schema.org microdata. The weird thing is that I get 10 valid postalAddress ...
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22 views

Tagging with microdata hidden data

I have a site that lists several items per page. When the user clicks he can see each item's prices (a list of about 10-20). They are not visible at first because the page will be very long. I want ...
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146 views

What is the best way to represent closed days (holidays) using Schema.org vocabulary?

At this point in time there's no property in Schema.org that would allow a business to directly communicate holiday periods (e.g., Christmas) to Google bots and other web crawlers. There seems to be ...
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50 views

Linking a Product and an AggregateRating to a Brand (itemref)

I have a Brand and a Product, I am associating the Product to the Brand like this: <h1 itemprop="brand" itemscope itemtype="http://schema.org/Brand" id="v1437"> <span ...
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Trouble while linking to a Brand with itemref

I'm trying to link a Brand to a Product with the following code: <div itemscope itemtype="http://schema.org/Product" id="p2000"> ... <meta itemprop="brand" itemscope ...
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241 views

Possible to 'display: none' for Schema.org 'image' property?

Hey there :) I'm having some trouble with the design I have from a designer and the need for structured data. The problem is as follows: The design of the frontpage has 8 integrated articles that ...
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25 views

My schema.org sturctured data is not showing up on google [duplicate]

It's been around a month since I've added structured data on my website. However, Google structured data testing tool is displaying "all is good". The data is not showing up in google (right side when ...
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385 views

Rich Snippet/Structured Data Testing Tool errors

I try to create rich snippets for my blog posts, and after I write my articles, add images, I fill in all the data in the Rich Snippet plugin. Then I do Markup through the Webmaster Tools. (So all the ...
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106 views

Breadcrumbs and Structured Data, without a visible > on the page, plus nesting options

When I add breadcrumbs soon (with microdata) - do I need to write link1 > link2 > link3 (as in the google example code) in the visible text on the page, or will link1 link2 link3 without the > ...
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Can WPAdBlock be a child of WPSideBar?

I want to markup my ads with schema.org microdata, but my ads reside inside a sidebar (which I think is typical?) and sometimes even within the main content. As far as I can see WPAdBlock is a sibling ...
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SEO and dynamic structured data (microdata)

I'm wanting to have a very limited amount of structured data (ideally microdata) added using javascript, especially using the document's lastModified property. It seems rather bizarre and ...
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How does Google handle <link> elements in the <body>?

As I get from here, link tags can be used in the body as long as they contain Microdata. I understand how this may come handy for specifying all sorts of properties, e.g. from Schema.org: author, ...
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Microdata: should I use Book or Product type scheme?

I'm developing a site for an antiques shop, specialized in rare and ancient books. Every page for each book will have a description sheet available with several data for the item. Descriptions ...
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107 views

What's structured data is needed to show rich snippets for an ecommerce website?

I have ecommerce website (we sell welding equipment) with over 5k product pages (without reviews), 1k categories and many info-pages... but in main template integrated only Microdata for product pages ...
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261 views

Breadcrumb bug in Google results, using BreadcrumbList

I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs In Google SERPs it sometimes displays fine, but sometimes results ...
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Correct way of having your breadcrumbs displayed in Googles search results [duplicate]

I would like to know what is the correct way of implementing breadcrumbs so that it displays correctly in Google's search results? Let me give you a basic scenario. I have a brands list page which ...
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534 views

Correct image dimensions when using Schema.org's logo/image

What are the correct image dimensions when using Schema.org’s logo/image (e.g., for a Brand)? I want to create a logo for the brand with correct dimensions so that it doesn't look too distorted when ...
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How can Schema.org markup be worth implementing if Google and Microsoft don't use it on their own websites?

Google appears to have <html itemscope="" itemtype="http://schema.org/WebPage" lang="en"> along with a meta tag for an image; searching microsoft.com’s source HTML code finds no matches for ...
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230 views

Correct usage of Brand from schema.org

What is the correct usage of using the Brand schema from schema.org? I have a website that sells clothes. I have a brands page where I list all the brands for which I have products on my website, for ...
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130 views

Schema.org markup for an Article with additionalType?

I have a site that has many articles on a specific dog breed. I want to help Google and other search engines to understand this article is specifcally on this breed or a topic realted to this breed. I ...
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59 views

URL in JSON-LD Schema.org

I have JSON-LD Schema in the <head> of my site which is applied to every page on the site. One of the fields is url, i.e.: "url": "http://example.com" Should the URL be the domain of the ...
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Correct schema.org classifcation: Product or service [closed]

We are providing a service call (in Germany) that ensures that users are constantly in the right electricity, mobile phone and dsl plan. For example, for the electricity category, we aggregate about ...
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What would be the best microformat for offers?

I was accustomed to microformat, and I used them for blog posts, products in e-commerce sites etc. But recently I'm working for a site that announces interesting offers, discounts, sale offers etc. ...
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225 views

Using productontology.org to add Multiple Types?

I have recently been reading about productontology.org to define additional types with schema.org to be more specific. I am building a website for a local pet store that offers various pet products, ...
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276 views

Can I have duplicate Microdata properties on a single page?

I’m trying to work with Schema.org for the first time. Is it OK if I have duplicate itemprop attributes? Meaning, If I have my company phone number in different places (header, footer, sometimes in ...
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Is it correct to replace a general schema.org item with a more specific sub item

I've recently been looking at the schema vocab for describing the layout of a webpage. The easiest and most obvious item to implement is the WebPage tag. If you're just assigning ...
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1answer
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Schema links and HTTPS

In the process of moving to 100% HTTPS on a site, I performed a site-wide search for http:// in an effort to find potential problems. One common class of instances included schema links (certainly ...
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302 views

Google Testing Tool reports error on Schema.org “location”

I am testing Microdata + Schema.org for an Event but the Google Testing Tool says the location is missing although it's been provided. Any idea what I am messing up? <div itemscope ...
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303 views

Does Google parse SVG images as value of the Schema.org 'image' property in JSON-LD?

Structured data markup is a standard way to annotate your content so Google can understand it. However, I am not sure, if Google will accept and parse svg+xml images as a value for the Schema.org ...
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2answers
627 views

When does Google use article published date vs article modified date in SERP?

I have a website with a number of long form content articles that I keep updated. The page generates two date snippets from this: <time itemprop="datePublished" ...
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61 views

schema.org Residence lacks some specialisations

After reviewing http://schema.org/Residence and the Specialisation under it, it seems that the wording is very west oriented. Especially in the sense of representing Condo buildings? and as an extreme ...
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1k views

Schema.org mainContentOfPage property is not recognized by Google

I'm developing a website for a property portal, that when a user enter the required inputs it shows a listing of the properties. I want to give them a product that includes Microdata. But when I ...
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Schema.org - Can Product be nested inside of CreativeWork to leverage extra facets?

It seems that schema.org/Product is a bit limited when it comes to pushing various attributes such as modified time. I see that schema.org/CreativeWork has an about facet that looks for a Thing (such ...
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JSON-LD reverse properties for Event Rich Snippets

I have a page which displays multiple events for one location. For Rich Snippets to work for an event the location is a mandatory field. Rather than duplicate the location information for every event ...
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819 views

Where is the ideal place in code to use Schema.org markup as JSON-LD?

Where is the best place to put Schema.org markup that uses JSON-LD? Some recommend inside <head> but scripts work inline too. It would be easier in an MVC to put them in the same scope as the ...