Microdata is an HTML specification to embed rich semantic data labels within web pages, supporting machine readability.

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31 views

Schema.org markup for an Article with additionalType?

I have a site that has many articles on a specific dog breed. I want to help Google and other search engines to understand this article is specifcally on this breed or a topic realted to this breed. I ...
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16 views

URL in JSON-LD Schmea.org

I have JSON-LD Schema in the <head> of my site which is applied to every page on the site. One of the fields is URL. IE: "url": "http://example.com" My question is should the URL be the ...
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1answer
12 views

Correct schema.org classifcation: Product or service [closed]

We are providing a service call (in Germany) that ensures that users are constantly in the right electricity, mobile phone and dsl plan. For example, for the electricity category, we aggregate about ...
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10 views

What would be the best microformat for offers?

I was accustomed to microformat, and I used them for blog posts, products in e-commerce sites etc. But recently I'm working for a site that announces interesting offers, discounts, sale offers etc. ...
2
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1answer
52 views

Using productontology.org to add Multiple Types?

I have recently been reading about productontology.org to define additional types with schema.org to be more specific. I am building a website for a local pet store that offers various pet products, ...
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3answers
45 views

Can I have duplicate microdata markup on a single page?

I'm trying to work with schemas for the first time. Is it OK if I have duplicate itemprop? Meaning, If I have my company phone number in different places: header, footer, sometimes in sidebar... ...
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1answer
18 views

Is it correct to replace a general schema.org item with a more specific sub item

I've recently been looking at the schema vocab for describing the layout of a webpage. The easiest and most obvious item to implement is the WebPage tag. If you're just assigning ...
4
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1answer
62 views

Schema links and HTTPS

In the process of moving to 100% HTTPS on a site, I performed a site-wide search for http:// in an effort to find potential problems. One common class of instances included schema links (certainly ...
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2answers
53 views

Google Testing Tool reports error on Schema.org “location”

I am testing Microdata + Schema.org for an Event but the Google Testing Tool says the location is missing although it's been provided. Any idea what I am messing up? <div itemscope ...
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1answer
65 views

Does Google parse SVG images as value of the Schema.org 'image' property in JSON-LD?

Structured data markup is a standard way to annotate your content so Google can understand it. However, I am not sure, if Google will accept and parse svg+xml images as a value for the Schema.org ...
3
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2answers
106 views

When does Google use article published date vs article modified date in SERP?

I have a website with a number of long form content articles that I keep updated. The page generates two date snippets from this: <time itemprop="datePublished" ...
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2answers
41 views

schema.org Residence lacks some specialisations

After reviewing http://schema.org/Residence and the Specialisation under it, it seems that the wording is very west oriented. Especially in the sense of representing Condo buildings? and as an extreme ...
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300 views

Schema.org mainContentOfPage property is not recognized by Google

I'm developing a website for a property portal, that when a user enter the required inputs it shows a listing of the properties. I want to give them a product that includes Microdata. But when I ...
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1answer
44 views

Schema.org - Can Product be nested inside of CreativeWork to leverage extra facets?

It seems that schema.org/Product is a bit limited when it comes to pushing various attributes such as modified time. I see that schema.org/CreativeWork has an about facet that looks for a Thing (such ...
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0answers
17 views

JSON-LD reverse properties for Event Rich Snippets

I have a page which displays multiple events for one location. For Rich Snippets to work for an event the location is a mandatory field. Rather than duplicate the location information for every event ...
2
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1answer
159 views

Where is the ideal place in code to use Schema.org markup as JSON-LD?

Where is the best place to put Schema.org markup that uses JSON-LD? Some recommend inside <head> but scripts work inline too. It would be easier in an MVC to put them in the same scope as the ...
0
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1answer
20 views

Combine microdata to optimize website - Is combining OK?

I have an SEO question, I can't find out if it's OK, that's reason why I ask. I defined my breadcrumb from main navi with help from Rich Snippets – Breadcrumbs, by using its "data-vocabulary". Is ...
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1answer
26 views

Should a site with many similar drum rhythm pages use canonical to a single page because the pages are so similar?

I created a drum machine to interface a rhythm database. There are as many pages as stored rhythms, each with a friendly URL containing genre and rhythm name in it. Them all pages look almost ...
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1answer
96 views

Do search engines support microformats2?

I just noticed that there was a new spec for microformats: microformats2. But I tried testing some HTML (the example from here) in the Rich Snippets testing tool in Google Webmaster Tools and it says ...
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1answer
18 views

Using Scheme Markup for Company Reviews

this is my first post in here, i was hoping someone would be able to help me out a little. I'm trying to get my head around using Schema markup for a company website to show their reviews of the ...
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2answers
150 views

A schema.org schema for a menu item in a restaurant

schema.org features a schema for a restaurant: Thing > Organization > LocalBusiness > FoodEstablishment > Restaurant One of its fields is a menu: Property: menu Expected type: URL or ...
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3answers
129 views

Google's Rich Snippets testing tool error on Recipe

I marked up a page for Recipe Rich Snippets with Microdata, however I'm getting an error in Google's Testing Tool: Error: In order to generate a preview with rich snippets, at least 2 of the ...
6
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1answer
210 views

What is the difference between microdata and microformats?

I have searched quite a bit for this and I am not happy enough with what I have read. I also found these questions here: Microdata vs. Microformats What are the advantages of Schema.org's ...
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28 views

What schema should mark up comment that are in response to other comments?

I have an article that has user comments. I would like to have other comments inside each comment as responses: <article id="com1" itemprop="comment" itemscope="" ...
2
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1answer
35 views

Can I use reviews hosted on my own domain for AdWords review extension?

I am gathering reviews for my eshop by a third party service but the service is not using schema.org to mark up the reviews. This means that I can't use them for AdWords review extensions. I have ...
3
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2answers
188 views

Schema.org itemtype identifier - Should it use relative urls or https links?

In the age of SSL everywhere there are still major sites that lack it. Schema.org for example allows HTTPS but resolves naturally to HTTP. Seems like it would make sense to call upon the HTTPS ...
0
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1answer
112 views

Can you use data-vocabulary.org and schema.org on the same page?

In WordPress, can you use data-vocabulary.org and schema on the same page? For example in a WordPress post schema.org is used to define the sidebar, page content, breadcrumbs and data-vocabulary.org ...
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45 views

How to display the number of words in an article using schema.org [closed]

I would like to display the number of words of an article using schema.org as indicated here for wordCount. My code is unfortunately not working however: <span ...
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1answer
51 views

Incomplete hAtom vs. No hAtom

I maintain a WordPress plugin that allows authors to makes widgets representing other pages on their sites with a linked title, thumbnail image, and excerpt of the text. I've used hAtom to mark up the ...
0
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1answer
24 views

schema.org for items that are not for sale?

Is there any schema for items that are not for sale? (example: stamps from a catalog). I saw "Product" but I'm not sure if it ok to describe with it a stamp. Thank you!
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2answers
472 views

Can microdata be implemented in meta tags?

Please consider the following code marked up with attributes to provide microdata: <!DOCTYPE html> <html> <head> <title>Micro data test - Normal ...
6
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1answer
303 views

Why can't Google find the structured data on most of my indexed pages?

I have a website with approximately 30,000 pages. Google index is OK, almost all pages are indexed, but in Structured data I see only 48 pages detected for schema.org. Schema.org is identical of whole ...
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2answers
69 views

Will AggregateRating markup that is generated dynamically by client side JavaScript show stars on Google search?

Google show stars in Google search with JavaScript dynamically generated rich snippets? I'm thinking about starting a widget that my users will put in their website. My widget will generate rich ...
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94 views

Is having breadcrumb on a website enough to give result with bread crumb on google's SERP?

Is having breadcrumb on a website enough to give result with bread crumb! on google's SERP? I want to have this category : bread crumb in front of my url. 2 ways go for micro data or schemas ...
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2answers
52 views

Marking Maps with Schema or Using the Rich Snippet Map Feature

I want to know if it is possible to make a Map Rich Snippet of my website, but I don't want it to be Google Maps. Haven't seen any Yahoo or Bing maps on Google SERPS. Is it possible to make that ...
0
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2answers
77 views

html5 microdata strategy for a planned activity (not physical)

I try to put microdata in a leisure club's planning, which propose various activities (drawing, yoga, english for kids...). My problem is with those weekly activities as microdata event does'nt ...
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0answers
44 views

Google Webmaster Highlight Data for paginated blog entries

I'm trying to get google to recognise my entries as articles using the "Start Highlighting" tool in the Webmasters Toolkit. Problem is that if I put a page set "...blog/*/*/" it says, "Pattern does ...
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1answer
38 views

Can Item Types Inherit Item Properties From Other Item Types?

I'm looking to start incorporating "Structured Data", "Rich Snippets", or what ever terms may be associated with the schema.org vocabulary. I'm specifically interested in microdata rules. Most of the ...
0
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1answer
34 views

How to make search engines understand website sections and tags?

I have a website to sell products. It basically divides the products based on tags. For Example; if you access tag page for "iPhone", the website will display links to "iPhone 6 plus", "iPhone ...
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0answers
54 views

Schema.org snippet for thumbs up-down reviews

I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ...
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1answer
28 views

How Do Google RDF Bots React to Multistore, Possibly With Shared Products/Reviews?

We enabled RDF everywhere on a corporate multistore setup using a popular ecom platform aprx 1 month ago. All is well, RDF tests check out, we auth'd each domain->location->publisher, ...
2
votes
1answer
106 views

Structured Data for dynamic pages and Webmaster Tools

I have a catalogue with more than 150000 (150k) unique single item pages, each with schema.org set up for titles, descriptions, images, prices etc. These pages are dynamically built through a unique ...
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1answer
47 views

Adding Microdata to a website of company listings

Let's say you have a website that is akin to the YellowPages. It is a listing of lots of other companies. Should you place microdata about each company on each company listing page? Or should you ...
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2answers
230 views

How to use Schema.org for Adverts on a website - WPAdBlock

I'm trying to use schema.org to indicate advertisements on my website. I'm concerned that putting adverts within the content of a blog page will hurt my SEO and I'm hoping using schema might help ...
2
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1answer
36 views

Is there a kind of microdata or markup that creates “results x of y” in search results

I'm trying to get the following kind of markup appear on my job site: There's a specific markup for job adverts listed on the schema.org webpage, but I can't work out how Google is pulling the 1 - ...
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1answer
37 views

Migrating from hRecipe to Schema.org/recipe

I'm about to migrate recipes content from hRecipe to Schema.org. Since many recipes are already ranked nicely on Google with the rich snippet, I would like to know if anyone had migrated before, and ...
1
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1answer
273 views

Secure and non-secure Schema.org Markup?

Is it possible to have schema.org itemtypes for both secure and insecure ports? I run a static-ish site made in Jekyll, and am implementing Schema.org on the individual pages. As a result, I'm ...
3
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1answer
797 views

schema.org structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
0
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1answer
39 views

Google Structured Data Testing Tool scrapes different schema type than on webpage

I'm currently working on a website for my student group, a performing team. The website will have upcoming performance information, so I thought I would use microdata to setup upcoming performances as ...
2
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3answers
86 views

Schema to use for general web pages

I am implementing Schema across my website I am remodeling. I am trying to determine which schema to use for general webpages. These pages contain general information about the company and other ...