Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

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Time element in WordPress site not in format required by Schema.org

I'm trying to display blog posts using the BlogPosting schema, but I am having difficulty getting the date to display in an acceptable format. Currently, the responsive_child_post_meta_data() ...
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18 views

My schema.org sturctured data is not showing up on google [duplicate]

It's been around a month since I've added structured data on my website. However, Google structured data testing tool is displaying "all is good". The data is not showing up in google (right side when ...
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112 views

Rich Snippet/Structured Data Testing Tool errors

I try to create rich snippets for my blog posts, and after I write my articles, add images, I fill in all the data in the Rich Snippet plugin. Then I do Markup through the Webmaster Tools. (So all the ...
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71 views

Breadcrumbs and Structured Data, without a visible > on the page, plus nesting options

When I add breadcrumbs soon (with microdata) - do I need to write link1 > link2 > link3 (as in the google example code) in the visible text on the page, or will link1 link2 link3 without the > ...
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13 views

Can WPAdBlock be a child of WPSideBar?

I want to markup my ads with schema.org microdata, but my ads reside inside a sidebar (which I think is typical?) and sometimes even within the main content. As far as I can see WPAdBlock is a sibling ...
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45 views

SEO and dynamic structured data (microdata)

I'm wanting to have a very limited amount of structured data (ideally microdata) added using javascript, especially using the document's lastModified property. It seems rather bizarre and ...
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44 views

How does Google handle <link> elements in the <body>?

As I get from here, link tags can be used in the body as long as they contain Microdata. I understand how this may come handy for specifying all sorts of properties, e.g. from Schema.org: author, ...
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33 views

Microdata: should I use Book or Product type scheme?

I'm developing a site for an antiques shop, specialized in rare and ancient books. Every page for each book will have a description sheet available with several data for the item. Descriptions ...
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53 views

What's structured data is needed to show rich snippets for an ecommerce website?

I have ecommerce website (we sell welding equipment) with over 5k product pages (without reviews), 1k categories and many info-pages... but in main template integrated only Microdata for product pages ...
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177 views

Breadcrumb bug in Google results, using BreadcrumbList

I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs In Google SERPs it sometimes displays fine, but sometimes results ...
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12 views

Correct way of having your breadcrumbs displayed in Googles search results [duplicate]

I would like to know what is the correct way of implementing breadcrumbs so that it displays correctly in Google's search results? Let me give you a basic scenario. I have a brands list page which ...
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116 views

Correct image dimensions when using Schema.org's logo/image

What are the correct image dimensions when using Schema.org’s logo/image (e.g., for a Brand)? I want to create a logo for the brand with correct dimensions so that it doesn't look too distorted when ...
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76 views

How can Schema.org markup be worth implementing if Google and Microsoft don't use it on their own websites?

Google appears to have <html itemscope="" itemtype="http://schema.org/WebPage" lang="en"> along with a meta tag for an image; searching microsoft.com’s source HTML code finds no matches for ...
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60 views

Correct usage of Brand from schema.org

What is the correct usage of using the Brand schema from schema.org? I have a website that sells clothes. I have a brands page where I list all the brands for which I have products on my website, for ...
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63 views

Schema.org markup for an Article with additionalType?

I have a site that has many articles on a specific dog breed. I want to help Google and other search engines to understand this article is specifcally on this breed or a topic realted to this breed. I ...
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35 views

URL in JSON-LD Schema.org

I have JSON-LD Schema in the <head> of my site which is applied to every page on the site. One of the fields is url, i.e.: "url": "http://example.com" Should the URL be the domain of the ...
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Correct schema.org classifcation: Product or service [closed]

We are providing a service call (in Germany) that ensures that users are constantly in the right electricity, mobile phone and dsl plan. For example, for the electricity category, we aggregate about ...
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What would be the best microformat for offers?

I was accustomed to microformat, and I used them for blog posts, products in e-commerce sites etc. But recently I'm working for a site that announces interesting offers, discounts, sale offers etc. ...
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125 views

Using productontology.org to add Multiple Types?

I have recently been reading about productontology.org to define additional types with schema.org to be more specific. I am building a website for a local pet store that offers various pet products, ...
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109 views

Can I have duplicate Microdata properties on a single page?

I’m trying to work with Schema.org for the first time. Is it OK if I have duplicate itemprop attributes? Meaning, If I have my company phone number in different places (header, footer, sometimes in ...
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45 views

Is it correct to replace a general schema.org item with a more specific sub item

I've recently been looking at the schema vocab for describing the layout of a webpage. The easiest and most obvious item to implement is the WebPage tag. If you're just assigning ...
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67 views

Schema links and HTTPS

In the process of moving to 100% HTTPS on a site, I performed a site-wide search for http:// in an effort to find potential problems. One common class of instances included schema links (certainly ...
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148 views

Google Testing Tool reports error on Schema.org “location”

I am testing Microdata + Schema.org for an Event but the Google Testing Tool says the location is missing although it's been provided. Any idea what I am messing up? <div itemscope ...
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152 views

Does Google parse SVG images as value of the Schema.org 'image' property in JSON-LD?

Structured data markup is a standard way to annotate your content so Google can understand it. However, I am not sure, if Google will accept and parse svg+xml images as a value for the Schema.org ...
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276 views

When does Google use article published date vs article modified date in SERP?

I have a website with a number of long form content articles that I keep updated. The page generates two date snippets from this: <time itemprop="datePublished" ...
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schema.org Residence lacks some specialisations

After reviewing http://schema.org/Residence and the Specialisation under it, it seems that the wording is very west oriented. Especially in the sense of representing Condo buildings? and as an extreme ...
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645 views

Schema.org mainContentOfPage property is not recognized by Google

I'm developing a website for a property portal, that when a user enter the required inputs it shows a listing of the properties. I want to give them a product that includes Microdata. But when I ...
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82 views

Schema.org - Can Product be nested inside of CreativeWork to leverage extra facets?

It seems that schema.org/Product is a bit limited when it comes to pushing various attributes such as modified time. I see that schema.org/CreativeWork has an about facet that looks for a Thing (such ...
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30 views

JSON-LD reverse properties for Event Rich Snippets

I have a page which displays multiple events for one location. For Rich Snippets to work for an event the location is a mandatory field. Rather than duplicate the location information for every event ...
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384 views

Where is the ideal place in code to use Schema.org markup as JSON-LD?

Where is the best place to put Schema.org markup that uses JSON-LD? Some recommend inside <head> but scripts work inline too. It would be easier in an MVC to put them in the same scope as the ...
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27 views

Combine microdata to optimize website - Is combining OK?

I have an SEO question, I can't find out if it's OK, that's reason why I ask. I defined my breadcrumb from main navi with help from Rich Snippets – Breadcrumbs, by using its "data-vocabulary". Is ...
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28 views

Should a site with many similar drum rhythm pages use canonical to a single page because the pages are so similar?

I created a drum machine to interface a rhythm database. There are as many pages as stored rhythms, each with a friendly URL containing genre and rhythm name in it. Them all pages look almost ...
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118 views

Do search engines support microformats2?

I just noticed that there was a new spec for microformats: microformats2. But I tried testing some HTML (the example from here) in the Rich Snippets testing tool in Google Webmaster Tools and it says ...
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21 views

Using Scheme Markup for Company Reviews

this is my first post in here, i was hoping someone would be able to help me out a little. I'm trying to get my head around using Schema markup for a company website to show their reviews of the ...
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269 views

A schema.org schema for a menu item in a restaurant

schema.org features a schema for a restaurant: Thing > Organization > LocalBusiness > FoodEstablishment > Restaurant One of its fields is a menu: Property: menu Expected type: URL or ...
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3answers
177 views

Google's Rich Snippets testing tool error on Recipe

I marked up a page for Recipe Rich Snippets with Microdata, however I'm getting an error in Google's Testing Tool: Error: In order to generate a preview with rich snippets, at least 2 of the ...
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247 views

What is the difference between Microdata and Microformats?

I have searched quite a bit for this and I am not happy enough with what I have read. I also found these questions here: Microdata vs. Microformats What are the advantages of Schema.org's ...
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What schema should mark up comment that are in response to other comments?

I have an article that has user comments. I would like to have other comments inside each comment as responses: <article id="com1" itemprop="comment" itemscope="" ...
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46 views

Can I use reviews hosted on my own domain for AdWords review extension?

I am gathering reviews for my eshop by a third party service but the service is not using schema.org to mark up the reviews. This means that I can't use them for AdWords review extensions. I have ...
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308 views

Schema.org itemtype identifier - Should it use relative urls or https links?

In the age of SSL everywhere there are still major sites that lack it. Schema.org for example allows HTTPS but resolves naturally to HTTP. Seems like it would make sense to call upon the HTTPS ...
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172 views

Can you use data-vocabulary.org and schema.org on the same page?

In WordPress, can you use data-vocabulary.org and schema on the same page? For example in a WordPress post schema.org is used to define the sidebar, page content, breadcrumbs and data-vocabulary.org ...
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52 views

How to display the number of words in an article using schema.org [closed]

I would like to display the number of words of an article using schema.org as indicated here for wordCount. My code is unfortunately not working however: <span ...
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64 views

Incomplete hAtom vs. No hAtom

I maintain a WordPress plugin that allows authors to makes widgets representing other pages on their sites with a linked title, thumbnail image, and excerpt of the text. I've used hAtom to mark up the ...
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26 views

schema.org for items that are not for sale?

Is there any schema for items that are not for sale? (example: stamps from a catalog). I saw "Product" but I'm not sure if it ok to describe with it a stamp. Thank you!
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792 views

Can microdata be implemented in meta tags?

Please consider the following code marked up with attributes to provide microdata: <!DOCTYPE html> <html> <head> <title>Micro data test - Normal ...
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2answers
112 views

Will AggregateRating markup that is generated dynamically by client side JavaScript show stars on Google search?

Google show stars in Google search with JavaScript dynamically generated rich snippets? I'm thinking about starting a widget that my users will put in their website. My widget will generate rich ...
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130 views

Is having breadcrumb on a website enough to give result with bread crumb on google's SERP?

Is having breadcrumb on a website enough to give result with bread crumb! on google's SERP? I want to have this category : bread crumb in front of my url. 2 ways go for micro data or schemas ...
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73 views

Marking Maps with Schema or Using the Rich Snippet Map Feature

I want to know if it is possible to make a Map Rich Snippet of my website, but I don't want it to be Google Maps. Haven't seen any Yahoo or Bing maps on Google SERPS. Is it possible to make that ...
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83 views

html5 microdata strategy for a planned activity (not physical)

I try to put microdata in a leisure club's planning, which propose various activities (drawing, yoga, english for kids...). My problem is with those weekly activities as microdata event does'nt ...
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60 views

Google Webmaster Highlight Data for paginated blog entries

I'm trying to get google to recognise my entries as articles using the "Start Highlighting" tool in the Webmasters Toolkit. Problem is that if I put a page set "...blog/*/*/" it says, "Pattern does ...