Questions relating to Webmasters using various Marketing methods to promote their online website(s).

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10
votes
3answers
621 views

Why do some large companies use a different domain for sending emails?

I've received notifications and newsletters from Microsoft and Facebook in the past and noticed that both emails came not from an address such as something@facebook.com or something@microsoft.com. ...
8
votes
2answers
230 views

How to extend syndication of my site [closed]

Currently I am using feedburner, technorati, webmaster tools from google, and updating my RSS to twitter & facebook (via twitterfeed). However, I would like to lay out all of the syndication tools ...
8
votes
3answers
300 views

Web marketing: tangible advantages of being on Twitter?

Could someone explain me what could be an advnatage of being on Twitter for a company website? Except the fact that it's on fashion right now. :) I'm asking because on so many site I find the "little ...
7
votes
5answers
3k views

Safe way to send thousands of promotional emails

My new partner has an email list with over 1 Million email addresses for targeted traffic (no spam... only genuine subscribers from his last startup ) But now I have a problem.. how can I sent an ...
7
votes
5answers
149 views

Free Places to List a New Site? [closed]

I recently launched http://www.comehike.com and promotion has not been easy. I currently have $0 promotion budget and am wondering where are good places to get free links, and some traffic? Any ...
6
votes
4answers
196 views

Is it useful to create a Facebook page for a website?

I'm aware Facebook pages can be used as a communication and marketing channel for a website. Is there value in creating a Facebook page for a noncommercial website that is moderately trafficked? The ...
6
votes
3answers
266 views

How does Wikipedia's SEO work?

I'm currently developing an app for Android and iOS and of course I'm thinking about the best ways to market it. Last night I Googled somebody else's app and the third link in was a Wikipedia page ...
6
votes
3answers
371 views

What effect if any does “Google Instant” search have on SEO and SEM?

It been a little over a month since "Google Instant" has been released to the public, what effect if any does "Google Instant" search have on SEO and SEM based? RELATE LINK >> "Google Instant": ...
6
votes
2answers
115 views

Marketing for Scheduled Online Events

Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the ...
5
votes
6answers
88 views

Should Marketing departments have basic HTML skills?

Working within an organisation as part of the in-house site development team, a lot of my team's throughput is driven by the colouring-in (marketing) department. It is their responsibility to provide ...
5
votes
3answers
86 views

Do I have to pay for advertising to get my site known?

If your site isn't going to show up in the search engines until people start linking to you, and no one is going to link to you until they know your site exists ... which will be when the search ...
5
votes
3answers
266 views

Best Way to “Launch” A Site That's Being Developed

I am currently developing a website that will be officially marketed for and "launched" months from now. This site has minimal content at the moment but will soon start having more and more content ...
5
votes
1answer
88 views

Email marketing service with delayed sending?

I would like to dispatch certain emails to users that sign up for my email communications at a fixed timeframe. For example, send email A after 7 days of signing up, email B after 21 days, etc. ...
5
votes
4answers
184 views

As an affiliate, how do you know if a sale is made?

I want to start doing affiliate marketing on a blog. Now I have someone who wants to advertise who has contacted me. How do I know if he has made a sale to a user who came through my website? Is ...
4
votes
4answers
353 views

How do I know my email open rate?

I saw some people saying their newsletter has X open-rate. How can I know this thing?
4
votes
2answers
2k views

Multiple Businesses at The Same Physical Address - SEO / Google Places

I was wondering what kind if there would be any negative effects to have multiple businesses having the exact same physical address on their website. Currently we have five businesses at the exact ...
4
votes
3answers
58 views

Does anyone know any good resources for learning how to market a web app?

I'm a developer first and foremost. I write web apps but have a hard time generating traffic and converting potential users once I've released my product into the wild. I know I need to learn more ...
3
votes
3answers
124 views

Can a web site charge for inbound links

On our company web site, we have a page which lists all the magazine articles and web articles that talk about our products. It makes sense that magazine articles are shown in PDF format because they ...
3
votes
3answers
104 views

What is the difference between a Facebook Group and a Facebook Page

I created a Project Management Stack Exchange Facebook Page to help promote the new Project Management Stack Exchange Site. One of the users suggested a Facebook Group instead. I use Facebook, and ...
3
votes
2answers
153 views

How to proceed now , development is done ! [closed]

The project I was working/coding on from last couple of months is done from a development point of view. The project is a lightweight desktop video streaming application in Adobe Air. I also put up a ...
3
votes
4answers
708 views

Advertising Platform CMS

I would like to know if there is any "advertising platform" cms arround, in order to host affiliate marketing tags / banners / etc Thanks
3
votes
1answer
149 views

How do you promote your blog or website? [closed]

I tend to get (what I think are good ideas) and I go out and either build software/websites from scratch or use an existing software/tool such as wordpress. But when I'm done, and even though I get a ...
3
votes
2answers
119 views

Big Gorilla Company Compared to Highly Successful Small Company

I am a big fan of 37Signals, and out of curiosity wanted to see the difference between their CRM app (Highrise) and SalesForce's app, in terms of google search rankings and general visitation. ...
3
votes
1answer
92 views

Strategy to prevent spammers from taking advantage of “Invite by email” feature?

We are developing a web application, and we would like to make it very easy and effective for our users to invite their friends, family and colleagues to view and interact with their content on the ...
3
votes
3answers
81 views

What to do when product range evolves and site name does not reflect this?

Suppose, just as an example, I have a website with domain www.gifts-for-dogs.com.....but after a few years I start selling stuff for Cats and Fish. I may not keep enough of a range of products for ...
3
votes
7answers
389 views

Things we can do with VPS Packages

I am planning for purchase of VPS Package. Beside Webspace hosting, what other features can we provide to our customers?
3
votes
2answers
154 views

Creative ways to build e-mails lists and contact info

What are some of the most creative, ethical, and dare I say fun ways to build local e-mails lists that you have heard of or done yourself? For example--and although not e-mail lists-- Quora, using ...
3
votes
1answer
277 views

What skills in today's market as a webmaster have the most value?

From your experience, based on supply, demand, and effort to learn -- What skills in today's market as a webmaster have the most value? Second, if you were evaluating another webmaster on that skill, ...
3
votes
1answer
40 views

Attract visitors to a website in it's begining with empty content

I am creating a customer to business website directory for my country, very similar to the way Yelp operates where people and businesses can add their company information. The website will have the ...
3
votes
1answer
22 views

FDA compliant online-marketing of products in the US

For a US site we have to market products for the research market. These products are helpful in medical applications but do not meet FDA requirements. Is a general disclaimer on the site sufficient to ...
3
votes
3answers
291 views

How effectively to promote\publicize my web application?

I have just finished the development of my application. Now I would like to promote\publicize that (I have no money!). What are techniques most commonly used to do that on the web? And the most ...
3
votes
1answer
51 views

Sponsored blog or explicit owned?

I'm trying to convince my client to use a blog to communicate with his audience and promote his site. However, I'm still unsure whether this blog should explicitly advertise the brand as in Nike Blog ...
3
votes
2answers
136 views

Do first impressions really count?

So, i am currently writing something up for a college class. Problem is everything is hypothetical. I need some proof. I believe a first impression on a website is imperative so that people actually ...
2
votes
4answers
297 views

Is “The Art of SEO” book dated?

And if it's dated, what would a good alternative be? Please don't mention blogs or tutorials, I need a book. :) Thanks a lot. http://www.artofseobook.com/
2
votes
2answers
219 views

E-Mail Marketing “Width”

I am working on building an email marketing newsletter, is there a good general width that I should stick with? I have seen 600 as a number but I am unsure what others have encountered. I need this ...
2
votes
2answers
160 views

Ideas for newsletter content for a graphic/web company?

We've just launched our new website and we're looking to include a newsletter that will be sent out once a quarter. We're struggling a bit for ideas on what to include in the newsletter. There's the ...
2
votes
2answers
331 views

Google AdWords vouchers - can I use several of them?

I have a website for example www.site.com, I got also a Google AdWords account, and I got some vouchers from many of my friends around the world. Now I'm wondering if I can use all these vouchers to ...
2
votes
1answer
279 views

Google Analytics: Track user from opening email to following link to finishing form

We track the opening of our marketing emails by using the utm.gif image which works well. But, we would like to see how many users go from opening the email, to clicking a link within the email and ...
2
votes
1answer
59 views

How may I provide Google Analytics access to a 3rd party?

I have a marketing guy who is helping me with marketing my website. I want to give him access to my GA page so that he can see the numbers, for performance monitoring etc. Does anyone know how I can ...
2
votes
1answer
58 views

So I just got a Pottery Barn email that required I call the store to be removed [closed]

About a year ago, I bought a Pottery Barn Kids gift for my nephew's baby shower and last night, I got a marketing email in my box. I hadn't seen this technique before. As far as I know, it doesn't ...
2
votes
2answers
76 views

lead capture apps

I'd like to build a lead capture website, where a visitor is required to enter their name and email address in order to receive a free report for download. Do you know of an app which will let me ...
2
votes
1answer
119 views

DIY Social media buttons Vs. Ready built (e.g. AddThis)

Is there any benefit from rolling-your-own set of social media 'like' buttons rather than using a pre-packaged widget, such as that provided by AddThis? Are there any downsides from using out of the ...
2
votes
1answer
90 views

What's the best web entrepeneur's conference to go on

Our dream as business partners was always to go to a conference overseas. Now that we can finally afford to, we have no clue of which one to go to. Which conference would you guys suggest from a web ...
2
votes
1answer
107 views

Abandoning high ranking website but using URL for SEO benefits

I have two websites. A pet products (e.g. petsite.com) website and a dog products (e.g. dogsite.com) website. Petsite runs on Prestashop and Dogsite runs on EKMPowershop. All the goods sold on ...
2
votes
1answer
63 views

Sending a small number of targeted emails, is it spamming?

I have a directory website and I want to send focused emails, a small amount, less than 50 a month, to some of the businesses on my directory that get many visitors. The intention is to let them know ...
2
votes
2answers
79 views

Where can I find cheap domains for sale?

I have been settling on the .biz namespace for some time because I cannot find any available .com's. However, I run a computer repair business and someone tried to sell me motherboardrepair.com for ...
2
votes
1answer
79 views

AOL and E-Mail Marketing

I offer a paid subscription newsletter service that sends e-mails daily. I have had trouble in the past and currently with AOL E-Mail Address users and did not know if there is anything specific that ...
2
votes
2answers
61 views

What are the tactics used to discover what kind of affiliate products will do well in your website?

I'm starting to post some affiliate ads on my website. As it happens, I am not even close to making a sale. I'm not sure if the products I have chosen will appeal to the audience I have. I'm not ...
2
votes
1answer
30 views

What are the advantages of a corporate blog?

I'm going to make a presentation to a few decision makers in the following week and I'm trying to gather good reasons to start a corporate blog. Since we're handling a low budget, it's not in the ...
2
votes
3answers
154 views

Do I create new site or add to existing site?

Suppose, as an example, I have a website with the address, www.cool-gifts.com and I'm getting regular sales and its a worthwhile site, but no great fireworks. After research I find that there is a ...