Tagged Questions

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Approx 52% of Google SERP clicks goes to slots 1-10, but where do the other 48% go?

I have been pouring over some various figures whilst putting together CTR / cost / earning calculations for ad runs I'm about to start, however I've been missing some, of what I think are, key base ...
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How to save money on AdWords?

Currently I am spending quite a lot on Google AdWord for search campaign, I am looking at methods to save money while maintaining the clicks. I have tried to switch from automatic pricing to manual ...