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Can Mailchimp APIs be used to send templated transaction email triggered by actions on my website?

I am currently playing around with Mailchimp's APIs, but the documentation to me is not very clear. Here is what I actually want: Have the templates I created on Mailchimp, be visible on my own ...
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Choose preview of a GIF in Facebook when pushed from Mailchimp

I'm creating email campaigns in Mailchimp and they will also be automatically posted in Facebook. Facebook allows to create the thumbnail of the campaign by picking the GIF (http://eepurl.com/QokP). ...