Local Search Engine Optimization (local SEO) is a process of improving discoverability and visibility of web pages at a town, city or regional level, within location-based search functions (e.g. "results near me").

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Should I focus on a Location Page or Landing Page for SEO efforts?

I am a franchisee with a location page (http://example.com/locations/florida/south-brandon) but since it isn't mobile friendly and lacks a good CTA, I created a landing page for AdWords ...
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Apple Maps business data - what sources and refresh rate?

I need to update/manage business data for 600+ locations in Apple Maps. I've read from various sources that Yelp appears to be the primary source of Apple Maps' data. How frequently does Apple ...
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International search: how to show different domains in Google+ Local?

Background A site has multiple ccTLDs: example.com/miami-hotel for people in the US, example.co.uk/miami-hotel for UK users, example.de/miami-hotel for Germany, example.fr/miami-hotel for France, ...