I have breadcrumbs on my site, and the anchor text for the links are an exact match for the keyword I want to rank for. So in other words, it's "rich" anchor text. An example of my breadcrumbs could ...
I have a site structure and it kind of looks like this: Home Fruit Flavors Apple Flavors Banana Flavors Pear Flavors Plum Flavors Grape Flavors ...
From here, we have an example of a rich snippet breadcrumb implementation: <body itemscope itemtype="http://schema.org/WebPage"> ... <div itemprop="breadcrumb"> <a ...