2
votes
1answer
71 views

How do you track display impressions in Google Analytics on non Google networks?

Google Analytics has a Multi-Channel funnel analysis feature that we’d like to use to understand assisted conversions and how each channel has impacted on conversion beyond just last interaction ...
0
votes
2answers
286 views

Why drop off in Google impressions?

I'm seeing a severe drop off in Google impressions. See attached screenshot from Google Analytics: I haven't been able to attribute this to any changes on the site. As you can see, this started ...