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how do we organize our site's (navigation) pages in Google search? [duplicate]

Is there a HTML technique for organizing my site's main pages in Google (navigation)? Or is it made by a Google's specific tool for creating a result layout like in this picture? Look at the ...
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How to extract AdWords keywords from incoming traffic?

I have a landing page in which I need to understand what keywords are coming in from AdWords and then display some information based on this. I am not certain, but I don't believe that this ...