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Hreflang and possible duplicate content SEO issue

imagine there is a page with video, it has hreflang tags setup, to lead let's say German visitors to /de/ folder... So, on that German version of page, everything like menus, navigation and such are ...
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Is implementing rel=“alternate” hreflang=“x” mark up the right thing to do here?

We have a website for a restaurant that is in 5 different countries, all pages are in English at present: http://www.example.com/bangkok/en/ http://www.example.com/dubai/en/ ...