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Which are the priority online mediums for local businesses? Is Google Adwords appropriate for Local Business marketing?

We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only ...
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1answer
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Do the numbers in Google Webmaster Tools factor in impressions and clicks from Google Places listings?

Do the numbers (impressions, position, rank, CTR, etc) in Google Webmaster Tools factor in impressions and clicks from the Google Places local listings?
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International search: how to show different domains in Google+ Local?

Background A site has multiple ccTLDs: example.com/miami-hotel for people in the US, example.co.uk/miami-hotel for UK users, example.de/miami-hotel for Germany, example.fr/miami-hotel for France, ...