Google Analytics is a free web analytics solution provided by Google, featuring several client-side APIs, as well as REST APIs for Data Export and for Management.

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137
votes
15answers
14k views

Site too large to officially use Google Analytics?

We just got this email from the Google Analytics team: We love that you love our product and use it as much as you do. We have observed however, that a website you are tracking with Google ...
36
votes
12answers
2k views

Is there a better analytics package than Google Analytics? [closed]

I've used Google Analytics for a while now, and it's pretty good for a high level view. But when I want to dig into the numbers a bit more, everything gets kind of vague. I also don't like that it ...
23
votes
6answers
15k views

How do you exclude yourself from Google Analytics on your website using cookies?

I'm trying to set up an exclusion filter with a browser cookie, so that my own visits to my don't show up in my Google Analytics. I tried 3 different methods and none of them have worked so far. I ...
21
votes
1answer
1k views

Someone else is using our Google Analytics Tracking code number. What do we do?

After looking over our Analytics today, I realized that another website is also using our same tracking code #, which is cause quite a few incorrect hits to our Analytics. Are there any ways to ...
20
votes
7answers
523 views

Are there any downsides of including google-analytics on your website?

I am in particular concerned with legal implications due to strong privacy legislations. However, I was also thinking about performance and false results by users blocking it.
17
votes
3answers
3k views

One multi-domain analytics profile, or one analytics profiles per domain?

I currently run a small web-app that connects local businesses with new customers in a very specific niche. In the past few months this model has worked very well and the growth is excellent, so much ...
15
votes
3answers
5k views

Is traffic coming from URL shorteners treated as direct?

Traffic coming form shortened URLs like bit.ly, do they show up in Google Analytics as direct or do they keep their real referrer? Ex.: if someone types in a bit.ly link it counts as direct, but if ...
14
votes
5answers
3k views

Google Analytics and the EU cookie directive. Who will fall foul of the law? Google or the developer?

So Google uses cookies when performing its usual duties of tracking users on a website. That is just it though; Google are setting the cookies and not your website as such. This is by virtue of the ...
14
votes
2answers
257 views

How do you format SEM URLS to properly track results using analytics engines like Google analytics?

If I were to purchase some advertising space on a website- what should I add to the end of the URL to track the results of that campaign in a tool like Google Analytics? Is capitalization ...
13
votes
1answer
199 views

Could somebody hijack my Google Analytics for a site?

I track many websites in Google Analytics. Recently I accidentally added tracking code for site A to site B, which I noticed a couple of weeks later. By then, one website had two weeks of no visitors, ...
13
votes
3answers
173 views

How to make sense of analytics data? [closed]

Are there any good resources out there for learning how to use analytics data? I'd like to learn how to take the data and apply it practically to my site in order to make it a better experience for ...
12
votes
3answers
16k views

What's an acceptable “Avg. Page Load Time”?

Is there any industry rule of thumb for what's considered an unacceptable load time v. an OK one v. a blistering fast one? We're just reviewing some Google Analytics data and getting 0.74 Avg. Page ...
12
votes
2answers
4k views

How to excludes my visits from Google Analytics?

I have integrated Google Sites website with Google Analytics and I access the website frequently to add more content. I want Google Analytics to track visits from real visitors only. How can I ...
12
votes
6answers
3k views

Is there any way to improve the speed of Google Adsense/Analytics?

Whenever I run Google Page Speed or YSlow, many of the optimisations suggested stem from my use of Google Adsense and Google Analytics. For example, YSlow says there are "9 external Javascript ...
11
votes
1answer
163 views

What is the benefit of using Google Analytics' asynchronous tracking code compared to the non-asynchronous code?

What, specifically, does the asynchronous code accomplish or allow that the older code does not?
11
votes
4answers
605 views

detecting when you are going to reach your hit limit for Google Analytics free account

I am a user of a free Google Analytics account and i'm slightly concerned that I may be approaching the 10,000,000 hit (Pageviews, Events etc) per month. Google state in their documentation: ...
10
votes
2answers
26k views

Finding the email/account associated with a Google Analytics “UA-XXXXXX-X” id?

I set up Google Analytics for a client some time ago, so the tracking code is installed. I can't for the life of me find which email account I used to set it up, so now I can't access the stats. We ...
10
votes
3answers
3k views

Google Analytics: Why is Avg Time on Site lower than Avg time on Page?

I have the following Custom Report set up in Google Analytics: Metrics: Avg Time on Page Avg Time on Site Dimensions: Page So a report looks like this: Page Avg Time on ...
10
votes
1answer
1k views

How does Google Analytics know the sex, age, interests of visitors?

The demographics pane displays stats based on sex, age and interests. How did it learn this private information?
10
votes
2answers
215 views

Google Analytics: What to feed back to clients?

We have several successful websites all of which have Google Analytics. A few clients like to see some of the stats on the website and kind of like to have a "feedback" session. I usually go through ...
10
votes
2answers
158 views

Does Google use Google Analytics information in its search algorithms?

Does anyone know whether Google makes use of the information it obtains via Google analytics in ranking of search results? Does it, for instance, make use of the bounce rate for a page given a ...
10
votes
2answers
195 views

Is there a way to get browser info on one specific page with Google Analytics?

I have an Ajax-based page which has had a history of problems with Internet Explorer (IE). I spent some time working on the JavaScript to try to get it to work in IE. After this I was interested to ...
10
votes
1answer
1k views

Using one graph I want to see browser usage per browser over time in GA

When I view the Browser graph in Google Analytics I'm shown the total number of visits over time in the graph. Below I see the aggregate breakdown of browsers over the entire period. What I want to ...
10
votes
3answers
587 views

Alternatives to Google Website Optimizer [duplicate]

Possible Duplicate: What are some good resources for doing A/B testing of a website? What (affordable) alternatives are there to Google Website Optimizer for A/B and multivariate tests? ...
9
votes
3answers
3k views

What is the best browser usage statistics source?

I wonder about what source of browser usage statistics is most reliable and updated. I've been using Google Analytics (with use of my analytics enabled pages) W3 Counter Stat Counter but they ...
8
votes
5answers
2k views

Huge surge in direct traffic from one particular town

Last month I noticed that the direct visits on our site have increased by nearly 150% whilst bounce rate is also considerably up. After drilling down further I can see that we have had nearly 2000 ...
8
votes
2answers
303 views

Google Analytics - how to track clicks on a screen?

Can I track the click of every link, button, dropdown select, etc. on a screen and have it be tracked in Google Analytics? I want to create a page and collect data on which widget the users use most. ...
8
votes
1answer
140 views

Is Google Analytics Part Of Google's Search Engine Algorithm

I was wondering if anyone knows if Google uses the data it receives from Google Analytics to help determine a websites SERP (Search Engine Rank Position). For example, if my website is getting 1000 ...
8
votes
3answers
148 views

Using Google Webmaster & Analytics, what data to look at to improve website performance?

Using data from Google Analytics and Webmaster tools, what data should I be looking at to improve my websites performance? I want to improve the SEO, usability and just general performance of my ...
8
votes
4answers
2k views

Recording custom variables to identify individual users with Google Analytics

I have been asked by our marketing department to add Google Analytics custom variable tracking to my company's website. As the website uses server side includes, modifications to the tracking tag roll ...
8
votes
1answer
334 views

How can I identify unknown query string fragments that are coming to my site?

In the Google Analytics content overview for a site that I work on, the home page is getting many pageviews with some unfamiliar query string fragments, example: ...
8
votes
1answer
487 views

(How) Could I import twitter posts as annotations in Google Analytics?

A site I maintain tweets every time a blog post is published. Since the editors of the site have gone a bit mad with the ability to change the apparent date a blog post was published (back-dating as ...
8
votes
1answer
413 views

Is Google Analytics safe for websites that deal with sensitive information?

I work for a company that writes several webapps that deal with a lot of sensitive information, such as full name, date of birth, address, and SSNs. Currently we don't have anything to measure site ...
8
votes
2answers
156 views

Reporting on Specific Event Label in Google Analytics

I am tracking the pageviews that each of my authors' articles generates on a Wordpress site with Google Analytics Event Tracking: var pageTracker = _gat._getTracker("UA-xxxxxxx-x"); ...
8
votes
1answer
521 views

How do I track automatic translation of web page?

My web site is posted in English. I do not have the Google Translate plugin installed, nor do I have any plans to install it. However, I'm inferring from some of my analytics data that people visiting ...
8
votes
1answer
233 views

Why are there capitalized duplicates appearing in Google Analytics Real-Time reporting?

The following is visible under Real-Time reports in Google Analytics for a single page: What is the difference between the lower-case and upper-case search engine names? "Google" vs. "google" ...
7
votes
4answers
5k views

Will Google Analytics track URLs that just redirect?

I have a link on my site. That links goes to another URL on my site. The code on the server sees that resource being requested and redirects the browser to another website. Will Google Analytics be ...
7
votes
3answers
10k views

Why would you use document.location.protocol instead of plain // prefixed urls?

For instance Google Analytics uses document.location.protocol in the boilerplate for tracking: <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', ...
7
votes
3answers
310 views

How do large sites like StackOverflow handle their access logs?

I'm wondering how large sites like StackOverflow handle their access logs. A write to the disk on every request seems a little bit uneconomical, but is Google Analytics that reliable to use it as your ...
7
votes
1answer
188 views

How to detect and track broken pages using Google Analytics or some other tool?

On my blog (WordPress), I am using a caching plugin, and somehow it happens that on my popular posts, the page broke, which means the generated HTML never reached the ending HTML tag and broke in ...
7
votes
2answers
1k views

Huge difference in visits/hits between IIS logs and google analytics

I use google analytics to monitor visitors access, and I am very happy with it, easy to use blabla, you name it :) Few days ago I copied IIS logs from website and used free/evaluation commercial log ...
7
votes
1answer
199 views

How to track a site-search with lots of options?

Our website has two search forms. One of them includes no text input, but a lot of checkboxes, dropdown boxes and radio buttons for narrowing down our product catalogue. Is there a good way to track ...
7
votes
1answer
532 views

Google Analytics multiple domains under one account while excluding one domain?

Cross-post from Stackoverflow Here's the problem I am having: Currently, we need to track across www.chess.com and secure.chess.com. However, I cannot set the domain to .chess.com because the cookie ...
6
votes
3answers
215 views

Is there a way to filter out your own company's IP in Google Analytics?

Can you exclude your own public IP? And if there is a way to do that, can you do that via the reports, or just as an ongoing setting (i.e. will only affect future reports).
6
votes
3answers
3k views

How do I find information on who links to my sites? [closed]

I'm trying to figure out if there's a free way to get information on back links to my site. I've had webmaster tools and Google Analytics set up for years. But I can't find access to data about site ...
6
votes
4answers
4k views

Is it possible to use Google Analytics to track file downloads?

It's always bothered me that Google Analytics (and similar embedded web traffic monitoring services) can only see a reflection of the traffic going to my server and can only see page visits since it ...
6
votes
4answers
556 views

LinkedIn Advert stats not matching with my Google Analytics data

I received a voucher from LinkedIn which gives me $50 worth of Advertising, and as I've started out on my own as a web designer/developer I thought this would be a good opportunity to get some extra ...
6
votes
5answers
563 views

Realtime HTTP notifications using Google Analytics when user views my page?

(I copied this question from stackoverflow.com, maybe someone here has the answer?) I was wondering if its possible with Google Analytics to send real-time HTTP notifications to say PHP when a user ...
6
votes
4answers
2k views

How can I tell Google Analytics to not use cookies for my sub domain?

I have my web site at example.com, and i have also setup a sub domain for serving static content at static.example.com. On my web pages I'm using Google Analytics, so it will attach its cookies to all ...
6
votes
2answers
374 views

Pros and cons of tracking referral trafic with “utm” tags

We have a blog discussing products of a variety of manufacturers. Recently a manufacturer asked us if we could utm tag links from our blog to his site with the tags ...