Google Analytics is a free web analytics solution provided by Google, featuring several client-side APIs, as well as REST APIs for Data Export and for Management.

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On Google Analytics, is it possible to trace the behavior path of a conversion back to the landing page?

On Google Analytics, I am looking to see the exact path that a user took up until the point that a goal conversion was made. Currently, I can see the last three steps via Reverse Goal Path, but I ...
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9 views

What's the difference between Returnig Visitors and Multisession?

I made both segments on GA but they are different. Isn't a returning visitor automatically a multisession user (and viceversa)? In this case, Returning are 38% of all traffic and Multisession 29%.
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10 views

Recurring spike in visitors at specific time, doesn't seem like a bot

I'm seeing some unusual behavior for my website which normally I'd attribute to a bot, but can't in this case. Website is for a mobile app, and there's little to do on there than read a few pages of ...
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6answers
9k views

How to fight off referrer spammers?

Last months I have lots of referrer spammers in my GA statistics. Their count is ~10x higher than count of legit visitors (my site is not very popular yet). I've turned on an option to hide known ...
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14 views

Google Webmaster tools - problem after switch to https

A client has been providing his website with http and https for a few years now and decided to switch to https-only a few months ago. We've started with the usual of changing the internal page links ...
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1answer
76 views

How Can I See Pageviews Per Post - Google Analytics & WordPress

Background I just moved my blog over from Blogger to WordPress, and I'm trying to replicate the stats reporting that I had before. I've got Google Analytics integrated with my website, but I'm having ...
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1answer
67 views

Add UTM Parameters To External URLs With Google Tag Manager?

Is it possible to append UTM parameters to outbound clicks on links using Google Tag Manager? I've found many tutorials explaining how to track outbound clicks as events, but I need to append UTM ...
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49 views

Google Analytics Exclusion on IPv4 and IPv6

I am trying to filter out "my own" aka "internal" traffic as a new View in Google Analytics. I was able to filter out my own traffic by excluding my IPv6 address, but not by excluding by public IPv4 ...
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32 views

AdSense info only partially shown on Analytics - setDomainName()?

A long while ago we've linked our AdSense and Analytics accounts but haven't used AdSense in some years. Now we've started an AdSense campaign but trying to view it on Analytics only shows a fragment ...
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1answer
58 views

Google Analytics : How to track traffic from blog to homepage within same domain?

My homepage is : http://example.com/ My blog is : http://example.com/blog/ What I want to know is how many users went from /blog/ to / (i.e., blog to homepage). And it could be not only /blog/ but ...
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8 views

Why does the data in a custom report differ from the built-in ones?

When viewing the page views associated with a custom dimension ("Agency") in two different ways, I see different page view data. I have increased the precision to "Highest" in both cases. Why do I see ...
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2 views

Why do I see pageviews for a custom dimension on a given day, but no sessions?

My users have an "Organization" field in their profile that gets captured as a custom dimension in Google Analytics so that I can segment my audience by organization. How is it possible that on a ...
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1answer
22 views

Create funnels that multiple users interact with

We have a funnel we want to track and there are 2 users that affect the flow of the funnel. One does a few steps, and after this, the other user interacts with the data, the first user accepts, in ...
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12 views

Huge discrepancies in analytics/traffic data between GAnalytics and BItly?

Forgive me if this isn't the right place for this question; new here and new to web analytics in general. I'm trying to use Google Analytics to get some insight on what's working and what's not in ...
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1answer
73 views

Visitors coming through redirectors (tinyurl, ask.fm) are wrongly displayed in server's country [Tried META Refresh and 301 redirect, unsuccessfully]

I get visitors on my website from redirections, for instance tinyurl.com or ask.fm (Ask.fm does a redirection automatically when people share a link). In Google Analytics, all these visitors are ...
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1answer
43 views

What can I do about the difference between adsense and analytics?

My adsense reports 12,000 monthly pageviews and my analytics reports 15,000 monthly pageviews. How can I act upon this difference and use adsense to fully monetize all the pageviews? Is there some way ...
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1answer
46 views

Can organic traffic be spoofed in Google Analytics the same way as 'Refer spam'

Ive recently seen a large spike in organic traffic to a website in Google Analytics, to diagnose the spike ive done / will do (will do becuase some of the data is not available yet) the following : ...
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1answer
16 views

Google Analytics “Acquisition Channels: Bookings” vs. “Attribution Last Click conversions”

I'm looking looking into attribution model analysis and assumed our standard booking numbers would match last click but the numbers do not match up. I would have assumed GA counts transactions on a ...
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2answers
58 views

How can i check the query string parameters for Internet Explorer in Google Analytics?

I am testing Google Analytics query string parameters in Internet Explorer 10. I am unable to find the required attributes in Network Tab. Any help? Would any add-ons help me?
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1answer
31 views

Google Analytics - Sales Performance transaction reversal

This is an extreme problem for our marketing department. While testing a new feature on our store, someone put in a test order for $7,520,000 which has completely skewed our ability to use Google ...
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2answers
767 views

Should I rely on Google Analytics or Alexa for stats about what countries visitors to my site come from?

I wanted to know some demographics about my website and I look at Alexa.com/siteinfo/koolbusiness.com which reports about 50% of the traffic is from India. But when I look with google analytics, 75% ...
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1answer
14 views

Track a buyers path Google Analytics

is there anyway within Google Analytics to track a buyers path to purchase. For example, for each transaction can the pages be tracked prior to the final purchase (e.g. organic search > homepage > ...
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556 views

Google Analytics referrerless ghost direct traffic

This week Google Analytics' accuracy has taken a nose dive from its already very low starting point with dozens of alleged single hit sessions per day on the home pages of most of my sites with the ...
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1answer
13 views

Analytics ignoring advertising features setting

I've been having trouble with my Demographics reports in my Google Analytics account that I administer. After I log in, I expand the Audience tab, then Demographics, and then select Age. There is a ...
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1answer
38 views

Traffic from Google News

I would like to create dashboard for all traffic from Google News. First filter is for referral this is simply (source) -> news.google.com but How I create second filter for organic traffic with ...
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17 views

Google analytics giving false statistics for localhost

I'm currently developing an ASP.NET MVC site and I'm using Google Universal Analytics to test how to use that. Essentially every page has code that simply calls the Google Analytics JS function and ...
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58 views

What are the possible causes of discrepancies in Google Analytics ecommerce tracking?

We have setup Google Analytics Ecommerce Tracking through Google Tag Manager. Code: $tracking_script = " dataLayer.push({ 'transactionId': '$ref', 'transactionAffiliation': '$cartec_name', ...
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1answer
41 views

Solutions for filtering dynamic IP addresses in Google Analytics?

Without a static IP address from your ISP, what solutions are people using to filter their own web traffic through Google Analytics to help improve the accuracy of the data? I get the reasoning and ...
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1answer
57 views

Session Level Custom Dimension in Google Analytics Is Not Set for All Pageviews

I'm using a session custom dimension to distinguish between two variants of my site. I'm setting this dimension to 'A' or 'B' for ALL visits before I track the first pageview. My problem is that when ...
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1answer
33 views

Google Analytics Content Experiments for non-simultaneous tests

I really like how Google Analytics displays the results of content experiments. However, it seems the tool only works for simultaneous tests. I'd like to use the tool without implementing the page ...
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1answer
20 views

Google Analytics: How to track the amount of time a particular user has been on site in total and time per session?

I need to be able to break down how many users have viewed the site in total for different time ranges (to include recurring visits), same for per session. In other words, I'm trying to provide a ...
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1answer
304 views

What is the EU Data Processing Amendment and should I accept it in Google Analytics?

The info provided by Google is sparse https://support.google.com/analytics/answer/3379636?hl=en I'm an EU citizen but am unsure if I should accept it. Currently it shouldn't affect my GA but I am ...
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14 views

Advanced segments in Google Analytics showing exact same pageview count for lots of pages

I’ve run into an issue in which I use advanced segments to pull out every session (not page, but session) that includes page X. I want all activity that is tied to the sessions that have one or more ...
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56 views

Google Analytics direct visitor statistics distorted due to domain forwarding

I am forwarding traffic from one domain to another which is hosting a site with Google Analytics. The forwarding is done via the registrar's URL forwarding tools, which allows us to avoid creating an ...
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1answer
45 views

Will session level custom variables allow Google Analytics to report on more data than page level variables?

We run a radio station site with 5 markets. The value of the market is saved as a cookie and last week I started tracking the value of that cookie in a page-level custom variable. The problem is that ...
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1answer
20 views

Which Google Account set up the Analytics?

i have a few different web sites w/ Analytics loaded on. One site is not showing up in my analytics reports because i think it was set up by someone else working for me at the time. I know the ...
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1answer
7 views

Google Analytics: Source/Medium reports decoding

I have recently inherited responsibility for an old site and its GA profile. When looking at the Source/Medium I can see the regular referrals such as Twitter and Google. But there are some ...
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26 views

Track SUBMIT button inside iframe with Google Analytics

I have a lead generation site. I have placed a third party application form in an iframe on our site's application page. I want to track how many visitors are clicking on GET FREE QUOTES buttons. In ...
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2answers
34 views

How to get analytics to link ecommerce to adwords campaigns

I've been busy setting up analytics and adwords campaigns for a webshop I'm managing. In Analytics I have enabled ecommerce and this seems to work fine, meaning the when I go to Conversions > ...
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18 views

Why are these external referrals showing on my google analytics intranet site? [duplicate]

I have a intranet website using google analytics. I was surprised to login and see the following referrals on the site, considering that it is an internal site that you must be on the corporate ...
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1answer
121 views

Google Analytics API: return data on HTTP status codes?

I'd like to get information out of the Google Analytics API about the HTTP status codes returned by my application. For example: For a given date range, I'd like to know how many 404 responses ...
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1answer
59 views

How not to use Google Analytics cookies on Blogger?

I just noticed of a blog powered by Blogger which doesn't store any cookie, and therefore, doesn't need to show the annoying cookie popup. Checking Blogger options, I don't see anywhere where to get ...
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1answer
30 views

Store utm values on my server

Is it possible to know, what campaign source, media, etc are set for current session in google analytics? Is there some javascript method on Tracker instance maybe? or some serverside code? Or does ...
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1answer
20 views

Is it best practice to exclude the pagination query parameter in Google Analytics?

Our site has 4 query parameters on site. They are all for the Blog section and only the pagination parameter can be added to another query parameter: Category Tag Author Pagination parameter ...
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2answers
300 views

Why Wikipedia doesn't appear as a referral in Google Analytics' Traffic sources?

One of my clients has a website and got not spammy backlinks in a Wikipedia article. When I test it for SEO purposes with Google Analytics (from different IPs), apparently there is no referral ...
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1answer
49 views

Receiving a massive amount of visits from different country?

I hope I have the right forum for this question... Today I logged onto Google analytics and noticed that within a month, we grew from a 30% bounce rate from Russia up to 68%. We received nearly 500 ...
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1answer
29 views

Unable to Filter Ghost Referrals in Google Analytics

I set up a view level filter to remove ghost referral spam where the filter field ie Campaign Source and Filter Pattern is something like www.event-tracking\.com|Get-Free-Traffic-Now\.com. Problem: ...
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12 views

How can I get Google Analytics to report my semantic URL requests more accurately?

I have implemented "friendly" URLs, also called "semantic" URLs, on my website, using code similar to this answer on Stack Overflow. I've set it up so that the URL will direct to a specific name ...
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1answer
48 views

How many sessions are with specific event triggered multiple times?

I have an event action: event_a that users can trigger by interacting with the page. How can I find out how many sessions were in which users triggered the event_a more than once? I tried setting up ...
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2answers
66 views

Identify Google Analytics site search categories

My search returns results at the following URLs: (for a single search term) search/keyword/ (for a filtered search using the same term) search/?sections=articles&keywords=keyword In GA, ...