AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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9
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4k views

Managing multiple Adwords accounts from one Google account

I have a Gmail account linked to numerous Analytics accounts, and a couple of Adwords accounts - that is, I can track stats from a dozen or so sites, and have administration rights for a couple of ...
8
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2answers
2k views

I can see traffic coming from google ads, even though I don't have any google ads running, how is that possible?

I can see "googleads.g.doubleclick.net/pagead/ads...." as a referrer on my website. However I am not running any google ads. So how am I getting the traffic? Here's the complete URL ...
6
votes
3answers
318 views

How to autopause Google Adwords if server is down?

Should I write my own monitoring script and use Adwords API to pause the campaigns if my server is down, or there is a simple way to do it? I don't want to use 3rd party software, because the task ...
6
votes
1answer
173 views

Display only visits referred from a Google Adwords campain

I want to only display visits to my site which were sent by my Google Adwords campain preferably in the Visitors overview page. I've tried filtering with 'Advanced Segments' but when I select "Paid ...
5
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2answers
2k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
5
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2answers
179 views

What search statistics are most reliable?

I'm doing some research into the SEO of one my websites and looking at different keywords and the search traffic they generate. Let's say I have a search term I'm ranked number one for a keyword and ...
5
votes
1answer
180 views

I suspect our agency artificially increased traffic

I had a first suspicion when I compared our previous CPC campaign, managed in house with the one who was done by agency. In previous campaign there was no traffic increase from organic traffic, while ...
5
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2answers
138 views

Tracking AdWord ads with different text in Google Analytics

I'm trying to see how the text in my Google AdWords ads affects my metrics in Analytics. I have auto-linking enabled, so I figured I would be able to automatically see this in Analytics. ...
4
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3answers
309 views

What is a good click through rate (CTR)

I'm new to adwords and I'm trying to figure out what a good click through rate on my ads would be. Does anyone have any guidelines?
4
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2answers
113 views

How to determine the amount to spend per phrase on Adwords research?

My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. ...
4
votes
2answers
310 views

Sudden “organic” traffic growing after AdWords campaign starting

The situation: My site had no organic traffic from Google. It has some referral traffic. After I have launched adwords, my "organic" traffic increased, but not "paid" and no money has been spent in ...
4
votes
2answers
200 views

What is “undetermined” mention in Google Analytics?

Is there anyone who has an idea why I find the mention "undetermined" in the statistics keywords of my Google Analytics account. This mention seems to be associated only with my display network ...
4
votes
2answers
428 views

Does Google AdWords care about duplicate content?

Our site offers several families of products, all of which have a common set of configurations. For simplicity's sake, we'll say we offer products A, B and C, each with configurations 1, 2 and 3 ...
4
votes
1answer
288 views

Google AdWords have flagged my site as containing malware

However, there Webmaster Tools does not - and never has. And we have never had a message via Webmaster Tools or Analytics that we have malware. To quote Google: [The Malware Team] have looked at ...
4
votes
1answer
108 views

AdWords: how to optimize for only one or two conversion types?

I've checked: "Use my conversion tracking data and bids to optimize for conversions". I have 3 conversion types, but one of these is not relevant in terms of the optimization. How do I get AdWords ...
4
votes
2answers
249 views

Run a Google Adwords campaign during particular times for multiple time zones

Is it possible to have a Google Adwords campaign covering lots of countries and lots of different time zones, and to have ads showing only during particular times of day as per those time zones? For ...
3
votes
3answers
142 views

Adwords: Is there a drawback to setting a really high max CPC to learn what works faster?

I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly ...
3
votes
2answers
127 views

the zen of adwords

I'm a hardcore developer gone freelance and I'm getting more and more requests for adwords from my clients. I've just started to read up on it, and of course I'm starting with wikipedia and have moved ...
3
votes
1answer
429 views

Google Adwords: What is the difference between automatic pricing and manual pricing?

Do you use the Google adWord automatic pricing (provide the upper limit you would like to spend), or do you manually adjust and set the the bid price = first page bid min. price? According to Google, ...
3
votes
2answers
1k views

Javascript - Detect if user is coming from a Google Adwords ad

Is it possible to detect if my visitors are coming to my website via a Google Adwords Ad? It would like to change the telephone number for those users only, that way I can measure the success of my ...
3
votes
2answers
129 views

Small AdWords campaigns with low budget

Having a Google AdWords campaign of a daily budget less than 10€ ($13, £8.5), I had these: Setup 1 (1 campaign with 100% budget) x (3 ad groups) x (2 to 3 ads) = 40-60 clicks/day long list of ...
3
votes
1answer
59 views

How do I know dead links in Google ad-words?

I am spending a lot of money on Google ad-words in my website. Sometimes customers get dead links from ad-words and unable to get to intended page. I know this is an issue from my part. I need to ...
3
votes
1answer
171 views

Google Adwords for Unicode Site

We are running an eLearning site. The site is on unicode font (Sinhala language). We are planning to put Google Adwords image/banner ad to promote our site. One of my friends said that we cannot put ...
3
votes
1answer
180 views

In Adwords is it possible show ads during particular times for multiple time zones

Is it possible to have a campaign covering lots of countries / lots of different time zones, and to have ads showing only during particular times of day as per those time zones -- for example between ...
3
votes
3answers
238 views

What to do if Google Adwords keyword tool suggests “no searches”

I believe I have a great idea, and want to test the market before I create a site for it. However, I'm having some difficulty with Google AdWords - I'm a total beginner with SEO/SEM. When I plug in ...
3
votes
1answer
392 views

Any advantage to the script version of Google Adwords' conversion tracking code?

Google Adword has an HTML snippet to track conversions: <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 12345; var google_conversion_language = "en"; var ...
3
votes
1answer
78 views

What is the the maximum time for a user to return to Google for the visit to be flagged up as a bounce in GA?

I know that Google measures bounce rates by how fast a user returns to the results page after clicking-through to a website. Roughly what is the maximum duration of the visit for the user to then ...
3
votes
1answer
480 views

Convert Adsense earnings into Adwords

Does anybody know how to convert Adsense earnings into Adwords? Basically, with placing Adsense banners on website, webmaster collects some "potential", or lets say - "active", but its automatically ...
3
votes
1answer
407 views

Softonic displaying Google Ads for my software in Google search

I'm not sure if this is the right place to ask this question but not sure where else to ask.. I was doing a Google search to check the results of my Software's name which I sell on my website. I ...
2
votes
1answer
115 views

I just accepted a “come back to us” type offer $100 Adwords Credit - Now 80% of my Adsense Ads are for Google Adwords

I don't know if this is related, and I haven't been able to find any information on it anywhere. I just accepted a $100 Adwords credit offer from Google. Shortly after I did that, roughly 80% of the ...
2
votes
1answer
1k views

Adwords traffic showing up in Analytics as organic traffic, not paid?

I've got Adsense ads running driving PPC traffic to my site. When I go into Google Analytics under the tab Traffic Sources > Search > Organic, I get all the search terms people have come through for. ...
2
votes
2answers
82 views

If I want to start an adwords campaign which should I setup first?

It seems to me that there are four topics within this vein: Website SEO Google Tools for Webmasters Google Adwords Google Analytics From what I read in Google Adwords: A Brave New World it sounded ...
2
votes
2answers
787 views

Analytics and AdWords setup for agency

How would you recommend to setup Google Analytics and (or) AdWords for an marketing agency managing multiple websites, assuming that: I need access to all of the sites I'd like to manage all of the ...
2
votes
2answers
1k views

How does Google's Traffic Estimator calculate the “Estimated Avg. CPC”?

I use Google's Traffic Estimator to calculate the Estimated Average Cost Per Click. I use the following filters: Locations: Australia Languages: English and the following phrase air conditioner ...
2
votes
1answer
73 views

Are there any further steps that can be taken to improve the quality of AdWords traffic?

Like all PPC engines, the traffic available from AdWords suffers from click fraud, low quality partner networks and aggressive competition. These factors can often mean you pay for clicks you don't ...
2
votes
2answers
99 views

Ok to target product names in adwords?

If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"? Is this OK? ...
2
votes
2answers
203 views

Google AdWords vouchers - can I use several of them?

I have a website for example www.site.com, I got also a Google AdWords account, and I got some vouchers from many of my friends around the world. Now I'm wondering if I can use all these vouchers to ...
2
votes
1answer
69 views

Google Shows my website title and links in other website's adwords

Today while searching my domain name in google search i found the first link is google adwords link with my website title and link as subdomain. Eg .I searched mydomain.com in google search ...
2
votes
2answers
110 views

Which keywords to choose for SEO?

I have recently started a site. it's not even 5 months old. The site's major content is images. When naming the images, I am using google's adword tool. I am able to see keywords with most and least ...
2
votes
1answer
34 views

In Analytics, can I see page view stats broken down by AdWord ad-network websites?

In AdWords, under 'Campaigns->Networks' tab I can see which sites on the Ad-Network generated clicks. I've got auto-tagging enabled. I want to find a report in Analytics that breaks down each of ...
2
votes
1answer
74 views

Can Adwords be cancelled by Google because of improper IE6 site rendering

A client just got a notice from Google saying that their Adwords campaign has been put on hold because the site is: Improperly rendering or Under construction or Needs a special program to run Now ...
2
votes
1answer
45 views

AdWords: unauthorised use of trademark in keywords

I recently identified 2 companies who are actively targeting ads through Google AdWords using our trademark (registered in the UK). I filed a complaint with Google, although they are not willing to ...
2
votes
1answer
18 views

Disabling well perfoming organic keywords in AdWords

One of the best performing keywords on my clients AdSense also returns them at the top of the organic rankings. Is it good practice to disable this keyword in Google AdWords and allow the organic ...
2
votes
1answer
241 views

Import and edit AdWords cost data

I am trying to follow the instructions at this Analytics help page, and I cannot find the "Apply cost sources" box required in step 7. Has this been moved? Is it still necessary to link my Analytics ...
2
votes
1answer
70 views

Changing AdWords campaign structure

I've been running a campaign for about a year and a half now and the campaign has been setup by location. I'd have one campaign targeted for a specific region. And then I would duplicate the ad groups ...
2
votes
1answer
542 views

Google Analytics: What is the limit of tracked pageviews per month?

I have been looking around to try and find some confirmation and clarity on the limit of pageviews that Google allow per month for a Google Analytics account. I have read that the limit of hits per ...
2
votes
3answers
1k views

Analytics - how to tell where converted traffic came from?

I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came ...
2
votes
2answers
94 views

Monitor offline adwords conversions

I'm trying to evaluate the usefulness of Google Adwords for a friend's site. I'm trying to count the number of sales per month, and see how many have found her page because of the Adwords campaign. ...
2
votes
3answers
128 views

Bing vs google advertising

is it worth while to advertise using Bing's adcenter if I already have google's adwords?
2
votes
1answer
260 views

How to Figure AdSense PPC with AdWords CPC of $0.05

Often when I am using the Adwords Keyword tool I find keywords with a CPC of $0.05... I mean VERY often. Is this like base level when it comes to PPC or is this a possible error? For example, with a ...