AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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13
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2answers
8k views

Managing multiple Adwords accounts from one Google account

I have a Gmail account linked to numerous Analytics accounts, and a couple of Adwords accounts - that is, I can track stats from a dozen or so sites, and have administration rights for a couple of ...
11
votes
3answers
15k views

Interpreting Full Referrer in Google Analytics

I pay for advertising through google adwords, and I'm watching to ensure I'm not paying for fake clicks. (I'm new at this). I have setup Google Analytics and I'm not sure how to interpret the FULL ...
8
votes
2answers
874 views

How to autopause Google Adwords if server is down?

Should I write my own monitoring script and use Adwords API to pause the campaigns if my server is down, or there is a simple way to do it? I don't want to use 3rd party software, because the task ...
8
votes
2answers
4k views

I can see traffic coming from google ads, even though I don't have any google ads running, how is that possible?

I can see "googleads.g.doubleclick.net/pagead/ads...." as a referrer on my website. However I am not running any google ads. So how am I getting the traffic? Here's the complete URL http://googleads....
6
votes
1answer
82 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
6
votes
1answer
181 views

Display only visits referred from a Google Adwords campain

I want to only display visits to my site which were sent by my Google Adwords campain preferably in the Visitors overview page. I've tried filtering with 'Advanced Segments' but when I select "Paid ...
5
votes
2answers
212 views

I suspect our agency artificially increased traffic

I had a first suspicion when I compared our previous CPC campaign, managed in house with the one who was done by agency. In previous campaign there was no traffic increase from organic traffic, while ...
5
votes
2answers
4k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
5
votes
2answers
253 views

What search statistics are most reliable?

I'm doing some research into the SEO of one my websites and looking at different keywords and the search traffic they generate. Let's say I have a search term I'm ranked number one for a keyword and ...
5
votes
1answer
40 views

Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution?

Adwords imports E-Commerce tracking from Analytics. Under AdWords > All Campaigns > Conversion Value for a given period it says €7.004,70 For the same period in Analytics it says €7,912.97 under ...
5
votes
1answer
2k views

Referrals from googleads.g.doubleclick.net . I don't have adwords running

I am seeing referrals from googleads.g.doubleclick.net in Google Analytics reports off late. They are very sparse but it's there. I am confused as I understand this may be referral from AdWords but I ...
5
votes
2answers
183 views

Tracking AdWord ads with different text in Google Analytics

I'm trying to see how the text in my Google AdWords ads affects my metrics in Analytics. I have auto-linking enabled, so I figured I would be able to automatically see this in Analytics. ...
4
votes
3answers
408 views

What is a good click through rate (CTR)

I'm new to adwords and I'm trying to figure out what a good click through rate on my ads would be. Does anyone have any guidelines?
4
votes
2answers
2k views

Javascript - Detect if user is coming from a Google Adwords ad

Is it possible to detect if my visitors are coming to my website via a Google Adwords Ad? It would like to change the telephone number for those users only, that way I can measure the success of my ...
4
votes
2answers
128 views

How to determine the amount to spend per phrase on Adwords research?

My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. ...
4
votes
1answer
258 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
4
votes
2answers
94 views

Do AdWords conversions only track AdWords visitors?

I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only ...
4
votes
3answers
424 views

Sudden “organic” traffic growing after AdWords campaign starting

The situation: My site had no organic traffic from Google. It has some referral traffic. After I have launched adwords, my "organic" traffic increased, but not "paid" and no money has been spent in ...
4
votes
2answers
323 views

What is “undetermined” mention in Google Analytics?

Is there anyone who has an idea why I find the mention "undetermined" in the statistics keywords of my Google Analytics account. This mention seems to be associated only with my display network ...
4
votes
2answers
662 views

Does Google AdWords care about duplicate content?

Our site offers several families of products, all of which have a common set of configurations. For simplicity's sake, we'll say we offer products A, B and C, each with configurations 1, 2 and 3 ...
4
votes
1answer
691 views

Google AdWords have flagged my site as containing malware

However, there Webmaster Tools does not - and never has. And we have never had a message via Webmaster Tools or Analytics that we have malware. To quote Google: [The Malware Team] have looked at ...
4
votes
1answer
1k views

Convert Adsense earnings into Adwords

Does anybody know how to convert Adsense earnings into Adwords? Basically, with placing Adsense banners on website, webmaster collects some "potential", or lets say - "active", but its automatically ...
4
votes
1answer
120 views

AdWords: how to optimize for only one or two conversion types?

I've checked: "Use my conversion tracking data and bids to optimize for conversions". I have 3 conversion types, but one of these is not relevant in terms of the optimization. How do I get AdWords ...
4
votes
2answers
305 views

Run a Google Adwords campaign during particular times for multiple time zones

Is it possible to have a Google Adwords campaign covering lots of countries and lots of different time zones, and to have ads showing only during particular times of day as per those time zones? For ...
3
votes
4answers
196 views

Adwords: Is there a drawback to setting a really high max CPC to learn what works faster?

I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly ...
3
votes
2answers
145 views

the zen of adwords

I'm a hardcore developer gone freelance and I'm getting more and more requests for adwords from my clients. I've just started to read up on it, and of course I'm starting with wikipedia and have moved ...
3
votes
1answer
526 views

Google Adwords: What is the difference between automatic pricing and manual pricing?

Do you use the Google adWord automatic pricing (provide the upper limit you would like to spend), or do you manually adjust and set the the bid price = first page bid min. price? According to Google, ...
3
votes
1answer
30 views

Adwords Tracking Template URL requires Google Analytics vals?

When setting up an Adwords Tracking Template URL, do I need to include parameters that Google Analytics uses to track Adwords clicks? Or does google handle adding those? For example, if my tracking ...
3
votes
1answer
42 views

Indirect conversions from Adwords

We recently ran a Google Adwords, Shopping and Re-Marketting campaign and got zero conversions from them but our sales for that period were up. We had 34,408 impressions 350 clicks but 0 conversions. ...
3
votes
1answer
68 views

How can I get Google to display a yellow “Ad” icon for my site using AdWords?

When we search for our website using Google Search, how can we show our site at the top of search results with a yellow Ad icon like below: Is this possible using AdWords?
3
votes
1answer
25 views

Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

A client is using ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions » Ecommerce, and revenue amounts show up correctly wherever there is a ...
3
votes
1answer
757 views

How to use Google Keyword Planner without Adwords Campaign

I want to use Google Keyword Planner. This requires an adwords account, which is fine. However, Google redirects me the the Getting Started wizard, which requires that I start an adword campaign and ...
3
votes
2answers
146 views

Small AdWords campaigns with low budget

Having a Google AdWords campaign of a daily budget less than 10€ ($13, £8.5), I had these: Setup 1 (1 campaign with 100% budget) x (3 ad groups) x (2 to 3 ads) = 40-60 clicks/day long list of ...
3
votes
1answer
65 views

How do I know dead links in Google ad-words?

I am spending a lot of money on Google ad-words in my website. Sometimes customers get dead links from ad-words and unable to get to intended page. I know this is an issue from my part. I need to ...
3
votes
1answer
39 views

In Analytics, can I see page view stats broken down by AdWord ad-network websites?

In AdWords, under 'Campaigns->Networks' tab I can see which sites on the Ad-Network generated clicks. I've got auto-tagging enabled. I want to find a report in Analytics that breaks down each of ...
3
votes
1answer
289 views

Google Adwords for Unicode Site

We are running an eLearning site. The site is on unicode font (Sinhala language). We are planning to put Google Adwords image/banner ad to promote our site. One of my friends said that we cannot put ...
3
votes
1answer
200 views

In Adwords is it possible show ads during particular times for multiple time zones

Is it possible to have a campaign covering lots of countries / lots of different time zones, and to have ads showing only during particular times of day as per those time zones -- for example between ...
3
votes
3answers
257 views

What to do if Google Adwords keyword tool suggests “no searches”

I believe I have a great idea, and want to test the market before I create a site for it. However, I'm having some difficulty with Google AdWords - I'm a total beginner with SEO/SEM. When I plug in ...
3
votes
1answer
674 views

Any advantage to the script version of Google Adwords' conversion tracking code?

Google Adword has an HTML snippet to track conversions: <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 12345; var google_conversion_language = "en"; var ...
3
votes
3answers
1k views

Analytics - how to tell where converted traffic came from?

I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came ...
3
votes
2answers
62 views

AdWords conversion tracking deduplication by order ID

If someone refreshes the order confirmation page for an order, we don't want the conversion to get counted twice. Based on http://www.channeladvisor.com/webinars/slides/2012-Introducing-Google-...
3
votes
1answer
94 views

How to track in Google Analytics registrations coming from Google AdWords ads?

I created a campaign in Google AdWords and some ads in it and gave them URLs like mydomain.tld/registration/?utm_campaign=mycampaing&ad=x mydomain.tld/registration/?utm_campaign=mycampaing&ad=...
3
votes
1answer
109 views

How to include canceled Adwords account user credential to invited account?

I need share my AdWords account with another user therefore, as AdWords usual way I send him an invitation. From his end he cannot activate the AdWords shared account with his current Google ...
3
votes
1answer
88 views

What is the the maximum time for a user to return to Google for the visit to be flagged up as a bounce in GA?

I know that Google measures bounce rates by how fast a user returns to the results page after clicking-through to a website. Roughly what is the maximum duration of the visit for the user to then ...
3
votes
1answer
472 views

Softonic displaying Google Ads for my software in Google search

I'm not sure if this is the right place to ask this question but not sure where else to ask.. I was doing a Google search to check the results of my Software's name which I sell on my website. I ...
3
votes
1answer
676 views

How can I manage multiple AdWords accounts using the same login?

This is the situation. I have an AdWords account which I use with my own email address. My girlfriend has another which she uses with her email address. However I am managing her ads for her so I want ...
2
votes
3answers
49 views

Can not accept adWords managing invitation

I just created new Google adWords manager account for being able to obtain adWords API access. For clarity purpose let's assume that the email associated with this account is manager@gmail.com. After ...
2
votes
6answers
143 views

Display landing page as homepage - maintain rankings

My client has a very well designed homepage, the SEO is as good as it can gets and he ranks fairly well in the serps, getting good traffic to his site. THE PROBLEM Even though he gets a (very) good ...
2
votes
1answer
130 views

I just accepted a “come back to us” type offer $100 Adwords Credit - Now 80% of my Adsense Ads are for Google Adwords

I don't know if this is related, and I haven't been able to find any information on it anywhere. I just accepted a $100 Adwords credit offer from Google. Shortly after I did that, roughly 80% of the ...
2
votes
4answers
35 views

Which are the priority online mediums for local businesses? Is Google Adwords appropriate for Local Business marketing?

We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only ...