AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
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Ok to target product names in adwords?
If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"?
Is this OK? ...
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2answers
684 views
How does Google's Traffic Estimator calculate the “Estimated Avg. CPC”?
I use Google's Traffic Estimator to calculate the Estimated Average Cost Per Click.
I use the following filters:
Locations: Australia
Languages: English
and the following phrase air conditioner ...
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1answer
162 views
Tracking AdWords traffic from an unrelated account in Google Analytics
I have an Analytics account linked to my AdWords account, and have been using it to track progress of my campaigns.
Now I've started an AdWords campaign with a third party, and would like to see ...