AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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Interpreting Full Referrer in Google Analytics

I pay for advertising through google adwords, and I'm watching to ensure I'm not paying for fake clicks. (I'm new at this). I have setup Google Analytics and I'm not sure how to interpret the FULL ...
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2answers
1k views

How does Google's Traffic Estimator calculate the “Estimated Avg. CPC”?

I use Google's Traffic Estimator to calculate the Estimated Average Cost Per Click. I use the following filters: Locations: Australia Languages: English and the following phrase air conditioner ...
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1answer
688 views

Google AdWords have flagged my site as containing malware

However, there Webmaster Tools does not - and never has. And we have never had a message via Webmaster Tools or Analytics that we have malware. To quote Google: [The Malware Team] have looked at ...
3
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1answer
25 views

Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

A client is using ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions ยป Ecommerce, and revenue amounts show up correctly wherever there is a ...
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3answers
1k views

Analytics - how to tell where converted traffic came from?

I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came ...
2
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1answer
926 views

Google Analytics: What is the limit of tracked pageviews per month?

I have been looking around to try and find some confirmation and clarity on the limit of pageviews that Google allow per month for a Google Analytics account. I have read that the limit of hits per ...
2
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1answer
103 views

AdWords: unauthorised use of trademark in keywords

I recently identified 2 companies who are actively targeting ads through Google AdWords using our trademark (registered in the UK). I filed a complaint with Google, although they are not willing to ...
1
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1answer
335 views

Custom parameters on keyword level and all others (landing page, final url, tracking template) on Ad level?

my goal is to track the cost (or max cpc) of each keyword coming to my website. That means I have to play a lot on keyword level, right? So, as far as I know the solution is given from the "custom ...
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1answer
220 views

Does a third party tracking service have to redirect to the final URL specified by the AdWords lpurl parameter?

According to this article, https://support.google.com/adwords/answer/6076199 When you define a final URL as your landing page, you can use URL options to manage your tracking and redirect information....
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1answer
218 views

Tracking AdWords traffic from an unrelated account in Google Analytics

I have an Analytics account linked to my AdWords account, and have been using it to track progress of my campaigns. Now I've started an AdWords campaign with a third party, and would like to see ...
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3answers
75 views

Is there any relationship between Adword spending & Google organic SEO position?

I think, there is a relationship between Adword spending & Google organic SEO position. Google might not do it explicitly or in a deliberate way, But there is in my experience. For example, ...