AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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How does Google's Traffic Estimator calculate the “Estimated Avg. CPC”?

I use Google's Traffic Estimator to calculate the Estimated Average Cost Per Click. I use the following filters: Locations: Australia Languages: English and the following phrase air conditioner ...
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Ok to target product names in adwords?

If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"? Is this OK? ...
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Analytics - how to tell where converted traffic came from?

I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came ...
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Google AdWords claiming my site has an “existing compromise that prevents referrer URLs from successfully visiting the site through an ad”

Here's the email I just received from Google about why they won't turn on my AdWords account after my hosting provider had DNS issues which caused AdWords to believe the site was compromised by ...
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Tracking AdWords traffic from an unrelated account in Google Analytics

I have an Analytics account linked to my AdWords account, and have been using it to track progress of my campaigns. Now I've started an AdWords campaign with a third party, and would like to see ...