AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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Lowering AdWords bid to increase profits, does that create a low quality score and high CPC? [on hold]

I am a bit new to this game but here is my dilema. Say I have £1200 to spend this week on AdWords. £200 of which i bid highly in my local area as the conversoin rate is very high. The other £1000 is ...
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9 views

Can one create a new goal for previous AdWords visitors if they now go to the goal page?

I know you cant create goals retrospectively in Analytics and AdWords. But I have been converting most of my AdWords customers in my showroom, not online through the ecommerce part of the website. I ...
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2answers
27 views

In Google Adwords the impressions and clicks are not broken out according to keyword

Even though I have thousands of impressions and a few dozen clicks, there is no detail in the AdWords interface about the keywords. In other words, I would like to know which clicks and impressions ...
5
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2answers
194 views

I suspect our agency artificially increased traffic

I had a first suspicion when I compared our previous CPC campaign, managed in house with the one who was done by agency. In previous campaign there was no traffic increase from organic traffic, while ...
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1answer
27 views

How can I see a list of Keywords with Goal progress for each?

I have created several goals in Google Analytics and I want to view the keywords we've bid on with the Conversion Rate for each Goal. I've connected GA and Adwords. I can see the Goals but not by ...
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1answer
112 views

Is it possible to track an outsourced adwords campaign?

We have a site that is paying a 3rd party to run adwords campaigns on our behalf. They do this using their own Adwords account and so we are unable to link it to our Google Analytics account. We do ...
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1answer
232 views

AdWords Keyword Tool planner CPC completely different to real CPC?

I'm new to AdWords, and trying to figure out the best keywords to use. I go to Adwords Keyword Planner, and typed in an example keyword. It gives me an average CPC of $0.94. But when I go to set up ...
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1answer
34 views

Is it possible to target a specific website using Google Adwords?

I'm trying to advertise my website to people visiting a specific webpage through google adwords. I know it's possible due to this Google's webpage - ...
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1answer
430 views

Ad network to target a specific browser only

I'm looking for an ad network which allows me to target only users with a specific browser. I want to advertise my online app which only works in one of the major 3 browsers. I've looked at some of ...
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1answer
86 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
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2answers
27 views

How to debug wrong channel attribution in Google Analytics

I have a client with an online shop whose backend system show some 50000 transactions for the last year. Google Analytics show 48000 Transactions (all numbers are by way of example only) which is ...
2
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1answer
20 views

Can I use reviews hosted on my own domain for AdWords review extension?

I am gathering reviews for my eshop by a third party service but the service is not using schema.org to mark up the reviews. This means that I can't use them for AdWords review extensions. I have ...
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1answer
20 views

See individual Google Shopping products performances in Analytics

I'm running a Google Shopping for search campaign in Adwords. So the products are pulled in from my merchant center and displayed with a picture in the SERPs. In Google Analytics or Adwords I can not ...
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2answers
30 views

How to track the source of a conversion using Google Analytics?

I'm generating leads from a number of sources, ultimately culminating in a variety of conversion options (call, form submit, and direct email), and I want to isolate the conversions which are coming ...
2
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2answers
43 views

Do AdWords conversions only track AdWords visitors?

I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only ...
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2answers
51 views

Google analytics and Adwords showing very different figures

In AdWords I have 1 advert running only. The landing page includes a querystring so I can track it. EG, www.mydomain.com/products?source=CPC I also use Google Analytics. For February I have approx ...
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0answers
13 views

How to make adwords autobidding bid separately on each keyword

I used manual bidding most of the times I worked with Adwords, but recently I encountered client with 4000+ keywords. I tried automatic bidding to save my time, but it does work in weird way. It ...
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15 views

How do I increase my search engine ranking? [duplicate]

I have been in the web optimization biz for a while now. What are some good improvements I can make on my website to increase my rankings.
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1answer
28 views

Excluding all locations in AdWords except US

Is there a way to exclude all locations in AdWords except the US? I'm not sure if the only way to do this is the manually add countries that aren't US (I know the limit is 1,000. I'm also aware that ...
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0answers
83 views

Google Dynamic Remarketing Excessive View Thru Conversions

We run several ecommerce sites that we had previously set up with tag-based remarketing. We created a new dynamic remarketing campaign and only tagged the product page to see how dynamically created ...
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1answer
33 views

What are the differences between creating a remarketing list in Analytics versus a remarketing list in Adwords?

Both Google Analytics and Google Adwords seem to have the capability of creating remarketing lists. If you opt for the Analytics option, you can then share that list with (only) Adwords. So are there ...
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1answer
43 views

Dynamic remarketing AdWords

Dynamic remarketing have this note: Dynamic remarketing requires a Google Merchant Center account. Google Merchant Center is available in these countries: Australia, Austria, Belgium, Brazil, ...
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2answers
29 views

Can I use Google AdWords to advertise on my competitors sites after that visitor left my site?

For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying AdSense, it is likely that re-marketing ad will be ...
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1answer
18 views

Adwords ad group quality score

I've heard some Pay Per Click consultants claim that having poor performing keywords in an ad group effects the quality score of other keywords and Google uses a form of quality score for the entire ...
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2answers
73 views

Optimize user session duration with AdWords in addition to conversion tracking?

We've set conversion tracking with our e-commence website in our thank you page for conversion tracking (when user is click an ads from google search results) The problem is, the conversion tracking ...
5
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2answers
3k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
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1answer
27 views

How does dynamic content replacement affect PPC quality score?

I'm looking to write a script that dynamically replaces elements of my page with content related to the keyword that resulted in a PPC click. For example, visiting the landing page after searching on ...
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2answers
511 views

How to autopause Google Adwords if server is down?

Should I write my own monitoring script and use Adwords API to pause the campaigns if my server is down, or there is a simple way to do it? I don't want to use 3rd party software, because the task ...
2
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1answer
41 views

Google Adwords campaign is not receiving any traffic at all, despite raising my bid

I have two sets of ads, one for search and one for display network only. The search ads have had 2 impressions, no clicks, the daily budget is £15 and there are 94 keywords targeted, 75 are those ...
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1answer
116 views

Is there a way to access the AdWords API for free?

Is there a current way to access the AdWords API and get average monthly searches per keyword search?
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1answer
16 views

Google Adwords - how to specify AND and OR in Keyword

There are many ways to define keywords for a campaign. However is there a way to make ORs? While searching in google it would like '"keyword (ketwordOr1|keywordOr2)"'. That would return results such ...
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2answers
21 views

Google PPC hugely different cost estimates

I am new to Adwords, and have set up my first campaign. With the keyword planning tool, it suggests that for a bidding price of ZAR 0.14 (about USD 0.01) I can get 70 clicks a day for the keywords ...
2
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1answer
120 views

Can I advertise in Google AdWords with multiple places to click in an ad with different actions?

I want to create a graphical Ad for my website that has more than one button or a multiple choice question. It possible to run such an ad in the Google AdWords content network? If so, how do I ...
2
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1answer
59 views

Can I split a $50 coupon from Google Adwords across multiple campaigns?

I'm receiving free coupons for Google Adwords Can I split the $50 into $10 for each website running campaigns? Is this possible?
2
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1answer
40 views

How to track in Google Analytics registrations coming from Google AdWords ads?

I created a campaign in Google AdWords and some ads in it and gave them URLs like mydomain.tld/registration/?utm_campaign=mycampaing&ad=x ...
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1answer
174 views

anonymous.google as a site name placement in Google AdWords?

We started a campaign on Google AdWord's content network. Using Value Track, they let you use {placement} in your ad URL so that the name of the site where your ad appears is passed as a URL ...
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1answer
75 views

Can AdWords ValueTrack parameters be nested?

Google provides ValueTrack as a mechanism for adding dynamic parameters to your advertising URLs. I have successfully used it for tracking clicks from their search network and content network in ...
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1answer
138 views

Getting the keyword as a parameter from Adwords using ValueTrack

I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using ...
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1answer
24 views

Get exact time of each click - AdWords

I have an AdWords campaign running and want to get a list with all clicks and the exact time the click occured. And I want to do this without having a tracking code on my homepage. So it needs to be ...
2
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1answer
145 views

What are “search volume trends” in AdWords?

There was a change in Google Keyword Planner that added a "search volume trends" graph. How is it calculated? The keyword "keyword1" has 800 average monthly searches while the search volume trends ...
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1answer
514 views

Adwords - Ad disapproved - Invalid HTTP Response Code

I created a new Adwords campaign but it's getting rejected because of the reason: [Destination URL] Invalid HTTP Response Code I used fiddler2 to see what could be up with the response codes but ...
2
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1answer
19 views

How do I track where a conversion 'came from'?

I want to advertise on Google Adwords AND Linked-In. However I want to know which is more successful at getting a conversion. I'm not really sure how to set things up so that I can do this? I have ...
3
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1answer
96 views

How can I manage multiple AdWords accounts using the same login?

This is the situation. I have an AdWords account which I use with my own email address. My girlfriend has another which she uses with her email address. However I am managing her ads for her so I want ...
5
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1answer
986 views

Referrals from googleads.g.doubleclick.net . I don't have adwords running

I am seeing referrals from googleads.g.doubleclick.net in Google Analytics reports off late. They are very sparse but it's there. I am confused as I understand this may be referral from AdWords but I ...
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0answers
76 views

Url returns error code for Adwords, but works fine in a browser [closed]

According to Adwords, my ad has a bad url that returns an error code, but I can load the url in a browser without any problems or error codes. I've fetched the url as Google from webmaster tools, no ...
2
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2answers
923 views

Analytics and AdWords setup for agency

How would you recommend to setup Google Analytics and (or) AdWords for an marketing agency managing multiple websites, assuming that: I need access to all of the sites I'd like to manage all of the ...
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0answers
64 views

Import Google Analytics data in Google AdWords shows conversion value as 0

I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's displayed in Google Analytics ...
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0answers
144 views

Import Analytics goals and Ecommerce transactions directly into AdWords account

I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's tracking fine. I have linked Analytics ...
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2answers
43 views

Why my ads do not show up on Google?

My friend bid for "catalog carrefour". If I search for "catalog carrefour" on Google, I would expect some ads showing up on top. It didn't. My ads doesn't show up. Even though Google AdWords say my ...
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1answer
154 views

Use Google Adwords to track click conversions

I have read that Google Analytics supports click conversions (Tracking click conversions with Google Analytics). But I think I rather have conversions tracked within AdWords so I have a single source ...