AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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23 views

AdWords animated display ads - have 30 sec limit start on view?

According to https://support.google.com/adwordspolicy/answer/176108?hl=en, the total animation time for an ad needs to be kept to 30 sec, including looping. When making an animated ad, I don't want ...
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3k views

Interpreting Full Referrer in Google Analytics

I pay for advertising through google adwords, and I'm watching to ensure I'm not paying for fake clicks. (I'm new at this). I have setup Google Analytics and I'm not sure how to interpret the FULL ...
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7 views

How to view 'Final URL' in Analytics after upgrading from 'Destination URL' in Adwords?

We're in the middle of our Destination URL to Final URL upgrade in AdWords and typically we'd be able to view Destination URL in Analytics, so we assumed we could still do this with the Final URL. ...
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1answer
28 views

What does “Multiply keyword lists to get new keyword ideas” do in the new keyword planner tool?

Does any body know? What does "Multiply keyword lists to get new keyword ideas" do in the new keyword planner tool? Please see the attachment.
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15 views

How to get analytics to link ecommerce to adwords campaigns

I've been busy setting up analytics and adwords campaigns for a webshop I'm managing. In Analytics I have enabled ecommerce and this seems to work fine, meaning the when I go to Conversions > ...
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1answer
34 views

Is it possible to create a “all keywords in adgroup must contain X”?

I run a Google AdWords campaign with (amongst others) the following AdGroups: Accounting Accounting non profits in each group I have a bunch of keywords. I use broad match with a + before it. Like: ...
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1answer
41 views

Custom parameters on keyword level and all others (landing page, final url, tracking template) on Ad level?

my goal is to track the cost (or max cpc) of each keyword coming to my website. That means I have to play a lot on keyword level, right? So, as far as I know the solution is given from the "custom ...
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1answer
45 views

Does a third party tracking service have to redirect to the final URL specified by the AdWords lpurl parameter?

According to this article, https://support.google.com/adwords/answer/6076199 When you define a final URL as your landing page, you can use URL options to manage your tracking and redirect ...
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2answers
276 views

AdWords Keyword Tool planner CPC completely different to real CPC?

I'm new to AdWords, and trying to figure out the best keywords to use. I go to Adwords Keyword Planner, and typed in an example keyword. It gives me an average CPC of $0.94. But when I go to set up ...
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1answer
327 views

How to unlink AdWords account created within My Client Center?

I have an AdWords My Client Center (MCC) that I log into. I am the only one that can log into the MCC. Within the MCC, I have 3 linked Adwords Accounts. These are each separate, standalone AdWords ...
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2answers
47 views

Anything I can do to stop others using my productname as keyword in Google Adwords

Is there anything I can do to stop others using my product name as keyword in adwords Whenever I search for my product name it shows an advert for a competitor product. Im only a one-man micro ...
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1answer
32 views

How to see the full conversion funnel of a customer

I want to be able to query which of my converted customers came from Google AdWords, or other similar paid campaigns, so that I can figure out whether or not my campaigns are successful. Ideally I ...
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1answer
13 views

How can I improve the quality of more generic adwords keywords?

I'm looking to improve the quality on some of my more generic keywords. 50% of my traffic comes from two keywords: "Bokförignsprogram" (accounting software) and "faktureringsprogram" (invoicing ...
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0answers
23 views

Google display network ad for people with the remarketing tag has no impressions

I created a display network ad. I set up an automatic bid and on campaigns management it says "eligible". My display network list has 120 items (people with remarketing tag). However I don't have ...
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1answer
222 views

Use Google Adwords to track click conversions

I have read that Google Analytics supports click conversions (Tracking click conversions with Google Analytics). But I think I rather have conversions tracked within AdWords so I have a single source ...
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1answer
61 views

How to include canceled Adwords account user credential to invited account?

I need share my AdWords account with another user therefore, as AdWords usual way I send him an invitation. From his end he cannot activate the AdWords shared account with his current Google ...
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1answer
18 views

Is there such a thing as overall account quality score in Google AdWords?

I see this referenced sometimes by adwords-consultants and it's used as an argument to buy ads for your own brand. However I have never seen any data to support this claim and Google doesn't seem to ...
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0answers
16 views

How to get bid simulation reports from AdWords My Client Center?

According to this article one can download bid simulation reports on the My Client Center (MCC) level. Unfortunately, I don't see how. When I go to my MCC > Client Reporting > Keyword Performance ...
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1answer
2k views

Do spammers or spambots clicking AdWords ads?

One of my sites has a very high bounce rate from Google AdWords, especially over the last couple of days. Of course, it could just be that people are not finding the site relevant. But I'm wondering ...
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1answer
22 views

Can one create a new goal for previous AdWords visitors if they now go to the goal page?

I know you cant create goals retrospectively in Analytics and AdWords. But I have been converting most of my AdWords customers in my showroom, not online through the ecommerce part of the website. I ...
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2answers
32 views

In Google Adwords the impressions and clicks are not broken out according to keyword

Even though I have thousands of impressions and a few dozen clicks, there is no detail in the AdWords interface about the keywords. In other words, I would like to know which clicks and impressions ...
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2answers
200 views

I suspect our agency artificially increased traffic

I had a first suspicion when I compared our previous CPC campaign, managed in house with the one who was done by agency. In previous campaign there was no traffic increase from organic traffic, while ...
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1answer
43 views

How can I see a list of Keywords with Goal progress for each?

I have created several goals in Google Analytics and I want to view the keywords we've bid on with the Conversion Rate for each Goal. I've connected GA and Adwords. I can see the Goals but not by ...
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1answer
113 views

Is it possible to track an outsourced adwords campaign?

We have a site that is paying a 3rd party to run adwords campaigns on our behalf. They do this using their own Adwords account and so we are unable to link it to our Google Analytics account. We do ...
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1answer
107 views

Is it possible to target a specific website using Google Adwords?

I'm trying to advertise my website to people visiting a specific webpage through google adwords. I know it's possible due to this Google's webpage - ...
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492 views

Ad network to target a specific browser only

I'm looking for an ad network which allows me to target only users with a specific browser. I want to advertise my online app which only works in one of the major 3 browsers. I've looked at some of ...
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128 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
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2answers
56 views

How to debug wrong channel attribution in Google Analytics

I have a client with an online shop whose backend system show some 50000 transactions for the last year. Google Analytics show 48000 Transactions (all numbers are by way of example only) which is ...
2
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1answer
34 views

Can I use reviews hosted on my own domain for AdWords review extension?

I am gathering reviews for my eshop by a third party service but the service is not using schema.org to mark up the reviews. This means that I can't use them for AdWords review extensions. I have ...
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1answer
21 views

See individual Google Shopping products performances in Analytics

I'm running a Google Shopping for search campaign in Adwords. So the products are pulled in from my merchant center and displayed with a picture in the SERPs. In Google Analytics or Adwords I can not ...
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2answers
41 views

How to track the source of a conversion using Google Analytics?

I'm generating leads from a number of sources, ultimately culminating in a variety of conversion options (call, form submit, and direct email), and I want to isolate the conversions which are coming ...
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2answers
52 views

Do AdWords conversions only track AdWords visitors?

I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only ...
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2answers
52 views

Google analytics and Adwords showing very different figures

In AdWords I have 1 advert running only. The landing page includes a querystring so I can track it. EG, www.mydomain.com/products?source=CPC I also use Google Analytics. For February I have approx ...
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22 views

How to make adwords autobidding bid separately on each keyword

I used manual bidding most of the times I worked with Adwords, but recently I encountered client with 4000+ keywords. I tried automatic bidding to save my time, but it does work in weird way. It ...
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15 views

How do I increase my search engine ranking? [duplicate]

I have been in the web optimization biz for a while now. What are some good improvements I can make on my website to increase my rankings.
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1answer
131 views

Excluding all locations in AdWords except US

Is there a way to exclude all locations in AdWords except the US? I'm not sure if the only way to do this is the manually add countries that aren't US (I know the limit is 1,000. I'm also aware that ...
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0answers
89 views

Google Dynamic Remarketing Excessive View Thru Conversions

We run several ecommerce sites that we had previously set up with tag-based remarketing. We created a new dynamic remarketing campaign and only tagged the product page to see how dynamically created ...
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1answer
35 views

What are the differences between creating a remarketing list in Analytics versus a remarketing list in Adwords?

Both Google Analytics and Google Adwords seem to have the capability of creating remarketing lists. If you opt for the Analytics option, you can then share that list with (only) Adwords. So are there ...
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1answer
60 views

Dynamic remarketing AdWords

Dynamic remarketing have this note: Dynamic remarketing requires a Google Merchant Center account. Google Merchant Center is available in these countries: Australia, Austria, Belgium, Brazil, ...
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2answers
40 views

Can I use Google AdWords to advertise on my competitors sites after that visitor left my site?

For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying AdSense, it is likely that re-marketing ad will be ...
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1answer
24 views

Adwords ad group quality score

I've heard some Pay Per Click consultants claim that having poor performing keywords in an ad group effects the quality score of other keywords and Google uses a form of quality score for the entire ...
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2answers
95 views

Optimize user session duration with AdWords in addition to conversion tracking?

We've set conversion tracking with our e-commence website in our thank you page for conversion tracking (when user is click an ads from google search results) The problem is, the conversion tracking ...
5
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2answers
3k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
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1answer
52 views

How does dynamic content replacement affect PPC quality score?

I'm looking to write a script that dynamically replaces elements of my page with content related to the keyword that resulted in a PPC click. For example, visiting the landing page after searching on ...
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2answers
587 views

How to autopause Google Adwords if server is down?

Should I write my own monitoring script and use Adwords API to pause the campaigns if my server is down, or there is a simple way to do it? I don't want to use 3rd party software, because the task ...
2
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1answer
59 views

Google Adwords campaign is not receiving any traffic at all, despite raising my bid

I have two sets of ads, one for search and one for display network only. The search ads have had 2 impressions, no clicks, the daily budget is £15 and there are 94 keywords targeted, 75 are those ...
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1answer
170 views

Is there a way to access the AdWords API for free?

Is there a current way to access the AdWords API and get average monthly searches per keyword search?
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16 views

Google Adwords - how to specify AND and OR in Keyword

There are many ways to define keywords for a campaign. However is there a way to make ORs? While searching in google it would like '"keyword (ketwordOr1|keywordOr2)"'. That would return results such ...
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2answers
21 views

Google PPC hugely different cost estimates

I am new to Adwords, and have set up my first campaign. With the keyword planning tool, it suggests that for a bidding price of ZAR 0.14 (about USD 0.01) I can get 70 clicks a day for the keywords ...
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1answer
199 views

Can I advertise in Google AdWords with multiple places to click in an ad with different actions?

I want to create a graphical Ad for my website that has more than one button or a multiple choice question. It possible to run such an ad in the Google AdWords content network? If so, how do I ...