AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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AdWords “impression assisted conversions” - must the last click have been on an ad to count?

AdWords has an "Impr. assisted conv." column which you can add to reports. For this metric, does an ad/keyword/etc. get credit as assisting in a conversion due to having been seen by the user ...
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1answer
13 views

Google Adwords Universal App Campaign Doesn't Work

I am using Google Adwords Universal App Campaign to push my app install. However, after sometime I found out everything remains zero. There is no install and no impression at all. How to get Google ...
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1answer
25 views

Adwords - Insert query string in dynamic insertion on destination URL

We are trying to best optimize a campaign on AdWords. We implemented the dynamic substitution on the final URL so we could pass KW data through on clic: www.example.com/?keyword={keyword}. But doing ...
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11 views

AdSense and AdWords CPC

I am using AdSense on my website and my CPC is about 0.15 €. Later I started using AdWords to get more people to my website. I paid for every AdWords click for example 0.1 €. Traffic that came from ...
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2answers
25 views

AdWords conversion tracking deduplication by order ID

If someone refreshes the order confirmation page for an order, we don't want the conversion to get counted twice. Based on ...
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1answer
310 views

How to use Google Keyword Planner without Adwords Campaign

I want to use Google Keyword Planner. This requires an adwords account, which is fine. However, Google redirects me the the Getting Started wizard, which requires that I start an adword campaign and ...
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4answers
33 views

Which are the priority online mediums for local businesses? Is Google Adwords appropriate for Local Business marketing?

We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only ...
5
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1answer
55 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
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1answer
24 views

If I redesign my site and change the content, will AdWords continue?

I have a user content driven site, kind of like a blog or something. I had done it in good old PHP and MySQL. I display ads in it using Google AdWords. But the website has gone stale now. So I am ...
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19 views

Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution?

Adwords imports E-Commerce tracking from Analytics. Under AdWords > All Campaigns > Conversion Value for a given period it says €7.004,70 For the same period in Analytics it says €7,912.97 under ...
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1answer
44 views

Can I safely block Google AdsBot from spidering specific links?

My question is similar to Google Adsbot suddenly crawling odd pages, but my use case is different. I'm running a price comparison website. I have ads directing users to my home page, and other ads ...
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1answer
68 views

Is it possible to create a “all keywords in adgroup must contain X”?

I run a Google AdWords campaign with (amongst others) the following AdGroups: Accounting Accounting non profits in each group I have a bunch of keywords. I use broad match with a + before it. Like: ...
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1answer
15 views

Why are some Adwords keywords recorded as (not provided)?

Note: This question is about Adwords CPC keywords – not organic search. In analytics when I filter Adwords clicks by keyword, some clicks show as (not provided). Why is this? And is there a way I ...
3
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1answer
29 views

Indirect conversions from Adwords

We recently ran a Google Adwords, Shopping and Re-Marketting campaign and got zero conversions from them but our sales for that period were up. We had 34,408 impressions 350 clicks but 0 conversions. ...
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0answers
14 views

Assigning Ecommerce Revenue Value to Existing Goal Value

Optimizing an existing AdWords - Analytics setup. Previously, a conversion goal was set up, tracking a thank you type page without a value. AdWords is using this from Analytics to measure conversion ...
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2answers
92 views

Do AdWords conversions only track AdWords visitors?

I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only ...
3
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1answer
23 views

Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

A client is using ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions » Ecommerce, and revenue amounts show up correctly wherever there is a ...
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1answer
42 views

Why does my remarketing audience in Google Analytics show 0 eligible audience?

I have defined a new custom audience (my first one) to make available as a remarketing list in my connected AdWords account. I see that my parameters show 1,450 active users that match the conditions ...
3
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1answer
42 views

How can I get Google to display a yellow “Ad” icon for my site using AdWords?

When we search for our website using Google Search, how can we show our site at the top of search results with a yellow Ad icon like below: Is this possible using AdWords?
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17 views

Adwords doing great, organic CTR stuck at 0%

I have finally managed to get my website on the first page of Google for "blue widgets" keyword (#10) but I'm seeing 0 clicks after ~200 impressions for that specific keyword on GSC. For the past ...
2
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1answer
34 views

When should a company hire an Adwords specialist?

I am working for a quite large fashion label that went online with its new online shops a few months ago. Actually we have the Google Analytics and shop development inhouse, but the Adwords campaigns ...
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20 views

How can I see Adwords Cost and CPC in Google Analytics custom reports?

Actually I can see under Acquisition=> Acquisition => Campaigns my Adwords Costs and so on. But I do not have these metrics at my custom reports. Is there a way to get them to there too?
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0answers
14 views

How search impression share is calculated in Google Adword?

As per Google Adword, Search Impression share is the impressions that you’ve received on the Search Network, divided by the estimated number of impressions that you were eligible to receive. I want ...
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0answers
15 views

Adding keywords to google shopping feed with the product_type attribute

Most of our products are of Irish origin, which is important for our customers who often use the keywords Irish or Ireland in their searches. Many of our products do not have Ireland or Irish in ...
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3answers
414 views

Sudden “organic” traffic growing after AdWords campaign starting

The situation: My site had no organic traffic from Google. It has some referral traffic. After I have launched adwords, my "organic" traffic increased, but not "paid" and no money has been spent in ...
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2answers
216 views

How does AdWords' Pay-Per-Click (PPC) get determined exactly?

Google updates PPC with CTR and past statistics it collects, but it is not clear how exactly and precisely Google determines the PPC for AdWords and AdSense. Could anyone explain it in detail, ...
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0answers
18 views

How to geo-target the US and a specific state in AdWords/Bing Ads

I want to be able to geo-target the US at 10% of bid and specific state at 100% of bid. At the campaign level, I set the bid modifier for United States to decrease by 90% and simply included the ...
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1answer
19 views

How does Conversion Optimizer set bids on campaigns that have zero conversions?

It appears Adwords now allows you to set Conversion Optimizer on campaigns with zero conversions. Before it required you to have 15 or 30 conversions in the last 30 days before you can set this ...
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3answers
43 views

Can not accept adWords managing invitation

I just created new Google adWords manager account for being able to obtain adWords API access. For clarity purpose let's assume that the email associated with this account is manager@gmail.com. After ...
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0answers
18 views

Custom Parameters & Custom URL for each keyword in Google Adwords

In Bing Ads, there is a nice functionality that allows me to add custom parameters and custom destination URL to keywords, and include them in my ads dynamically. For example: Then I can create an ...
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1answer
16 views

How can we know the Avg.Pos of Keyword on hourly basis in Adword?

How can we know the Avg.Pos of Keyword on hourly basis in Adword ? I want to adjust my bidding based on time, So that when others are bidding high during certain time, I also want to bid higher so ...
2
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2answers
66 views

How to get analytics to link ecommerce to adwords campaigns

I've been busy setting up analytics and adwords campaigns for a webshop I'm managing. In Analytics I have enabled ecommerce and this seems to work fine, meaning the when I go to Conversions > ...
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0answers
50 views

How to get the additional “Show similar placements” link in placement ideas in the display planner

In the Adwords Display Planner under "Placement ideas" some websites have an additional "Show similar placements" link under which the custom channels of this website (with allowed targeting) are ...
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1answer
38 views

Is it possible to have a 200% CTR in Adwords?

For one impression, My Adword campaigning is having 2 clicks how is it possible ? Many times, I feel Adword is over charging the customer like this.
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2answers
106 views

Can I improve my AdWords quality scores with better landing pages?

I noticed that I have some keywords in my AdWords that are totally applicable to my site but the quality score of the keyword is 4 or 5. I'd like to get it up higher by creating custom versions of my ...
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1answer
21 views

What % of users click on Ad position 1 & 2 & 3 in Adword?

I want to get the data on what % of users click on all the Ad position in google adwords ? At least in India it is true that, Most of the Indians compare the price before buying product online. So, ...
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11 views

How to know the exact position for each conversion in Adword?

I think, Adword display Avg.Pos for "Search Terms" for the clicks that campaign received. How can I know the exact position for each conversion happened, so that I can optimize for the position which ...
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4answers
194 views

Adwords: Is there a drawback to setting a really high max CPC to learn what works faster?

I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly ...
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3answers
128 views

Choosing seo long tail google adwords [closed]

Can anyone suggest a good tool for helping us decide on some long tail terms for using as google adwords? All the best
2
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2answers
2k views

Do spammers or spambots clicking AdWords ads?

One of my sites has a very high bounce rate from Google AdWords, especially over the last couple of days. Of course, it could just be that people are not finding the site relevant. But I'm wondering ...
2
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2answers
132 views

How to save money on AdWords?

Currently I am spending quite a lot on Google AdWord for search campaign, I am looking at methods to save money while maintaining the clicks. I have tried to switch from automatic pricing to manual ...
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3answers
71 views

Is there any relationship between Adword spending & Google organic SEO position?

I think, there is a relationship between Adword spending & Google organic SEO position. Google might not do it explicitly or in a deliberate way, But there is in my experience. For example, ...
2
votes
6answers
128 views

Display landing page as homepage - maintain rankings

My client has a very well designed homepage, the SEO is as good as it can gets and he ranks fairly well in the serps, getting good traffic to his site. THE PROBLEM Even though he gets a (very) good ...
2
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2answers
76 views

How to get the original search string with Google Adwords ValueTrack?

I've been using a Google Adwords tracking template to get the original search string that brought the visitor to my website. https://example.com/landing?target={lpurl}&keyword={keyword} The ...
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0answers
12 views

Would Google Adwords miscount it as a conversion if the Google Ad was not even clicked?

Google Adwords requires us to add a piece of javascript tracking codes to the web page that signifies a conversion. It's correct for Google Adwords to count it as a conversion if the user really had ...
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0answers
33 views

Google Analytics Ecommerce Transactions not importing to AdWords

I have connected my AdWords and Analytics accounts and everything seems to be working, except transactions don't show up as conversions in AdWords. In Analytics I can go to Conversions -> Ecommerce ...
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0answers
8 views

Find under which campaigns certain AdWords keywords are running

When I search on Google for "pillow for feet" I see a completely irrelevant other ad of mine "Envelope box". When I look into my keywords for campaign ""Envelope boxes" I don't see "pillow for feet" ...
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1answer
90 views

Target rich clients with Adwords? [closed]

I have been using adwords for about 10 years. My business involves targeting rich and wealthy people who can buy a real estate of 1 million or above in european countries. i hate to admit that i was ...
2
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1answer
939 views

What are “search volume trends” in AdWords?

There was a change in Google Keyword Planner that added a "search volume trends" graph. How is it calculated? The keyword "keyword1" has 800 average monthly searches while the search volume trends ...
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0answers
17 views

Variants do not triggering my Ad on Broad Match Modifier (AdWords)

Variants do not triggering my Ad on Broad Match Modifier. Previously I use to get, but not now. I used BMM and was happy that I was getting good impressions, but suddenly my ads is not being ...