AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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Bing vs google advertising

is it worth while to advertise using Bing's adcenter if I already have google's adwords?
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I just accepted a “come back to us” type offer $100 Adwords Credit - Now 80% of my Adsense Ads are for Google Adwords

I don't know if this is related, and I haven't been able to find any information on it anywhere. I just accepted a $100 Adwords credit offer from Google. Shortly after I did that, roughly 80% of the ...
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192 views

How does AdWords' Pay-Per-Click (PPC) get determined exactly?

Google updates PPC with CTR and past statistics it collects, but it is not clear how exactly and precisely Google determines the PPC for AdWords and AdSense. Could anyone explain it in detail, ...
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Adwords search engine marketing (SEM) question

I have to promote this site, http://www.bulldozer-mobile.com. My site is for phone 7 application and I've just develop an application "fart and burp" for phone 7. So according to my guide I have use ...
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273 views

How to Figure AdSense PPC with AdWords CPC of $0.05

Often when I am using the Adwords Keyword tool I find keywords with a CPC of $0.05... I mean VERY often. Is this like base level when it comes to PPC or is this a possible error? For example, with a ...
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the zen of adwords

I'm a hardcore developer gone freelance and I'm getting more and more requests for adwords from my clients. I've just started to read up on it, and of course I'm starting with wikipedia and have moved ...
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Ok to target product names in adwords?

If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"? Is this OK? ...
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152 views

My Google image ad is consistently receiving 0 impressions

I set up my first Google image ad two days ago. It was approved almost immediately, but I have seen 0 impressions and 0 clicks since then. I tried setting my CPC to $4, which I figured should be high ...
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191 views

Tracking AdWords traffic from an unrelated account in Google Analytics

I have an Analytics account linked to my AdWords account, and have been using it to track progress of my campaigns. Now I've started an AdWords campaign with a third party, and would like to see ...
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119 views

Choosing seo long tail google adwords

Can anyone suggest a good tool for helping us decide on some long tail terms for using as google adwords? All the best