AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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Discrepancies between visits recorded in analytics and clicks reported in AdWords

According to analytics, there were only 730 visits on the page. According to AdWords, there were about 1200 clicks on the ad. How can I track what is going on? Shouldn't I have the same number of ...
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1k views

Adwords traffic showing up in Analytics as organic traffic, not paid?

I've got Adsense ads running driving PPC traffic to my site. When I go into Google Analytics under the tab Traffic Sources > Search > Organic, I get all the search terms people have come through for. ...
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56 views

AdWords: unauthorised use of trademark in keywords

I recently identified 2 companies who are actively targeting ads through Google AdWords using our trademark (registered in the UK). I filed a complaint with Google, although they are not willing to ...
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31 views

Google AdWords claiming my site has an “existing compromise that prevents referrer URLs from successfully visiting the site through an ad”

Here's the email I just received from Google about why they won't turn on my AdWords account after my hosting provider had DNS issues which caused AdWords to believe the site was compromised by ...
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2answers
115 views

How to determine the amount to spend per phrase on Adwords research?

My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. ...
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1k views

Basic tracking of conversion from Adwords using referrer, is it possible? (both Ads in SERP and in Content Network)

Reading in AdWords Help it seems the only way to track clicks to my site from AdWords is to use the Google code snippet. If I don't want to use such snippet, and simply track the referrer, can we say ...
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848 views

Adwords traffic shows as 'not set' in Google Analytics

In Google Analytics if I go to Traffic sources > Search > Paid all I get is "not set". Instead of the usual list of keywords that people have used to find the ad, this makes it really difficult to ...
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1answer
18 views

Disabling well perfoming organic keywords in AdWords

One of the best performing keywords on my clients AdSense also returns them at the top of the organic rankings. Is it good practice to disable this keyword in Google AdWords and allow the organic ...
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34 views

How to structure my AdWords campaign for testing and different groups of keywords?

I am starting an AdWords campaigns and I will measure conversion rates using the AdWords conversion tracking pixel. Conversion might be account creation or a concrete sale. As it will be a test ...
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85 views

Does AdWords have search volume for advanced operators like minus?

I am seeing some weird words in the keyword planner like the following: lingerie -ebay with lots of search volume. In search that would mean "show me results for lingerie but exclude ebay". However ...
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46 views

how do I enter multiple keywords and phrase in google adwords

As an example, how would I enter the following key words in google adwords/keywords tab: Best guaranteed "jump rope" -free For example, I would want to get any googler who entered anything similar to ...
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81 views

Google Shows my website title and links in other website's adwords

Today while searching my domain name in google search i found the first link is google adwords link with my website title and link as subdomain. Eg .I searched mydomain.com in google search ...
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651 views

Problem with choices.truste.com/ca

When I was reviewing my own website I keep getting a message Do you want to open or save ca.js from http://choices.truste.com/ca I have tried to ban adverts from this domain, but worrying message ...
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318 views

Why won't google adwords spend my entire budget

I have a campaign on ad words. It's a "Test" area.. i give it $50 a day. One of the ad groups there was doing well with a 600% return. I moved it over to it's own campaign and gave it a budget of $500 ...
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1answer
368 views

Google AdWords have flagged my site as containing malware

However, there Webmaster Tools does not - and never has. And we have never had a message via Webmaster Tools or Analytics that we have malware. To quote Google: [The Malware Team] have looked at ...
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55 views

How to create custom flash advertisment in Google?

Can we create custom flash advertisement for Google ad-sense? like yahoo does? I tried on my adwords account but there is no way except followings, 1) Upload custom image advertisement. 2) Update ...
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37 views

Should I enter only effective keywords into AdWords?

Keyword research tools like Keyword Planner seem to fulfill two basic functions: Generate a list of possible keywords Provide estimates (CPC, traffic, ...) to whittle down this list to the most ...
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2answers
324 views

Sudden “organic” traffic growing after AdWords campaign starting

The situation: My site had no organic traffic from Google. It has some referral traffic. After I have launched adwords, my "organic" traffic increased, but not "paid" and no money has been spent in ...
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2answers
400 views

Can I bid on AdWords Keyword Tool with no competition?

I am very new to PPC, and I want to advertise a product. The problem is, the relevant keywords I find are very low traffic (~100/mo) and have no competition at all, and not even CPC estimate, or maybe ...
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76 views

When buying traffic through Adwords, shouldn't I see an equivalent number of Adsense impressions?

Imagine if I purchase from Google 100 leads to my site through AdWords. I would expect my AdSense pageviews to be at least 100, so the ratio to be at least 1. Why is it that I get a 0.95, 0.97, ...
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80 views

Google Dynamic Remarketing Excessive View Thru Conversions

We run several ecommerce sites that we had previously set up with tag-based remarketing. We created a new dynamic remarketing campaign and only tagged the product page to see how dynamically created ...
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27 views

How can I match size information in an AdWords query?

I want to create keywords containing a size. eg. rugs 90 x 60 rugs 180 x 120 rugs 400 x 300 It seems this is possible as Amazon actually shows ads like this for such a query. They also insert it ...
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105 views

Google AdWords Tool showing 0 visitors for a keyword but Google Instant Results showing it. How?

I tried to Google ‘How to choose best moving company’ but the Google Instant Results showed it automatically in the search box which means that the particular question has been asked by many users ...
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2answers
136 views

Small AdWords campaigns with low budget

Having a Google AdWords campaign of a daily budget less than 10€ ($13, £8.5), I had these: Setup 1 (1 campaign with 100% budget) x (3 ad groups) x (2 to 3 ads) = 40-60 clicks/day long list of ...
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34 views

Attaching an Google AdWords conversion to a campaign

In Google AdWords, I've created a conversion and put the script onto my webpage but now I don't know how to connect this conversion to a campaign, so that it shows up on the table for the campaign ...
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615 views

Google Analytics: What is the limit of tracked pageviews per month?

I have been looking around to try and find some confirmation and clarity on the limit of pageviews that Google allow per month for a Google Analytics account. I have read that the limit of hits per ...
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118 views

What exactly does “exact” and “broad” mean in keywords adwords tool?

I have read several articles on this, but still fail to understand. For example I have the following keywords in adwords: Cheese in NY - Volume: 22.000 searches Cheese NY - Volume 22.000 searches ...
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271 views

Run a Google Adwords campaign during particular times for multiple time zones

Is it possible to have a Google Adwords campaign covering lots of countries and lots of different time zones, and to have ads showing only during particular times of day as per those time zones? For ...
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73 views

Changing AdWords campaign structure

I've been running a campaign for about a year and a half now and the campaign has been setup by location. I'd have one campaign targeted for a specific region. And then I would duplicate the ad groups ...
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22 views

Investing into google or twitter advertisement? [closed]

I'm planing my marketing campaign now. I would usually invest into Adwords, however now I'm thinking, should I try out twitter for business? As it will also guarantee followers, therefore long term ...
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39 views

Setting up one goal in Google Analytics to be tracked by several Adwords Accounts

Is there a way to have one goal in Google Analytics and have it be associated with several accounts within Google Adwords. One goal is working fine for one account in Adwords, but the other accounts ...
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2answers
145 views

Tracking AdWord ads with different text in Google Analytics

I'm trying to see how the text in my Google AdWords ads affects my metrics in Analytics. I have auto-linking enabled, so I figured I would be able to automatically see this in Analytics. ...
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371 views

Ad network to target a specific browser only

I'm looking for an ad network which allows me to target only users with a specific browser. I want to advertise my online app which only works in one of the major 3 browsers. I've looked at some of ...
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186 views

What search statistics are most reliable?

I'm doing some research into the SEO of one my websites and looking at different keywords and the search traffic they generate. Let's say I have a search term I'm ranked number one for a keyword and ...
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128 views

Mixing keywords match types in Google Adwords

Using Google Adwords: Q#1. Can someone use a mix of match types in keywords? For example, can someone use the keyword [large size] +leather "black shoes" from Atlantis, thus using exact, modified ...
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106 views

AdWords traffic not (properly) reflected in Analytics

I have an AdWords account, which was set to use Auto-tagging of URLs. When looking at the Analytics account for that site, I couldn't find any reference to AdWords traffic either in the Advertising ...
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1answer
304 views

Import and edit AdWords cost data

I am trying to follow the instructions at this Analytics help page, and I cannot find the "Apply cost sources" box required in step 7. Has this been moved? Is it still necessary to link my Analytics ...
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3answers
248 views

What to do if Google Adwords keyword tool suggests “no searches”

I believe I have a great idea, and want to test the market before I create a site for it. However, I'm having some difficulty with Google AdWords - I'm a total beginner with SEO/SEM. When I plug in ...
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84 views

Is Google Adwords keyword tool showing right data like local monthly searches?

For example, for keyword gifts, keyword tool from Google shows Global Monthly Searches as 16,600,000 and (India) Local Monthly Searches as 823,000 so is it really a right numbers?
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90 views

The keyword “price” for adwords?

I have a keyword that I use in adwords. In my local language which is translated as "caliper prices", has "landing page quality: under average" Landing page of this URL is a list of calipers and ...
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2answers
114 views

Which keywords to choose for SEO?

I have recently started a site. it's not even 5 months old. The site's major content is images. When naming the images, I am using google's adword tool. I am able to see keywords with most and least ...
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1answer
61 views

How do I know dead links in Google ad-words?

I am spending a lot of money on Google ad-words in my website. Sometimes customers get dead links from ad-words and unable to get to intended page. I know this is an issue from my part. I need to ...
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184 views

I suspect our agency artificially increased traffic

I had a first suspicion when I compared our previous CPC campaign, managed in house with the one who was done by agency. In previous campaign there was no traffic increase from organic traffic, while ...
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2answers
229 views

What is “undetermined” mention in Google Analytics?

Is there anyone who has an idea why I find the mention "undetermined" in the statistics keywords of my Google Analytics account. This mention seems to be associated only with my display network ...
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39 views

Using google analytics goals to optimise goals in adwords

We have set up goals in analytics to do with time on site, we also have an adwords campaign running, i noticed in adwords you can set up a conversion in adwords. But this only works by putting code ...
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1answer
404 views

Updating adwords account after change of address / url

We've recently changed our url for our site, we've set up 301 redirects from the old pages to the new ones and updated google webmaster tools. Adwords does not allow you to run ads to one site and ...
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100 views

AdWords Keyword Insertion in Destination URLs

I cannot for the life of me get keyword insertion in my destination URLs to work. I want to have the keyword appear in the destination URL. I've tried turning off autotagging, and have tried all of ...
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1answer
70 views

how google ads refer to dynamic content?

I have mobile app / site and I want to use google ads with method PPM (pay per impression) I am changing the page content programmatically with java script . so if the user navigate to new page I ...
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2answers
2k views

I can see traffic coming from google ads, even though I don't have any google ads running, how is that possible?

I can see "googleads.g.doubleclick.net/pagead/ads...." as a referrer on my website. However I am not running any google ads. So how am I getting the traffic? Here's the complete URL ...
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204 views

How to Track Visitors Comming from Adwords and Disable form fields that is not on landing page

There is a lead form on my website where we track from which source visitors have arrived. I wanted to disable the drop down and auto populate it with predefined data if the visitor is from adwords. ...