AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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481 views

Getting the keyword as a parameter from Adwords using ValueTrack

I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using ...
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27 views

Weird difference in Average Monthly Searches for google keyword planner

In this image: When I search keyword "lawyers in japan" it says in the blue bars that it had 3,310 Average monthly searches in June as you can see in the mid right section. Then in the section in ...
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12 views

Discrepancy beween Google Analytics and Adword Data

We are facing an issue with data discrepancy between what is reported by adwords and analytics console of google. Wanted to check if someone else has faced a similar issue and what could be potential ...
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76 views

Is it possible to create a “all keywords in adgroup must contain X”?

I run a Google AdWords campaign with (amongst others) the following AdGroups: Accounting Accounting non profits in each group I have a bunch of keywords. I use broad match with a + before it. Like: ...
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215 views

Malicious & nonbeneficial IP address blocks (subnets) for AdWords blocking

I'm looking for a list or lists of address blocks / subnets of potentially malicious or unfruitful / known botnets or Google scrapers. The purpose of this is to help to eliminate bot clicks / scrapes ...
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50 views

Google Analytics Ecommerce Transactions not importing to AdWords

I have connected my AdWords and Analytics accounts and everything seems to be working, except transactions don't show up as conversions in AdWords. In Analytics I can go to Conversions -> Ecommerce ->...
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30 views

Google Tag Manager and Data Layer under the hood

I am really newbie in all this marketing stuff, so I understand everything much better on the software layer. Phrases like : "Add this script to your page directly after body tag and it will work" ...
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2answers
27 views

The German keywords with high monthly searches and good ranks in Google haven't any traffic

I have some questions about German SEO. Some words we are optimizing have high monthly search, and good rank in Google.de, but these pages focusing on the keywords don't have any traffic. What's wrong ...
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21 views

Google Shopping Keyword Targeting

I have followed the instructions found on this page: http://www.cpcstrategy.com/blog/2016/04/google-shopping-iso-campaigns/ I have copied my Google Shopping campaign in adwords to a new campaign and ...
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1answer
36 views

Adwords - Insert query string in dynamic insertion on destination URL

We are trying to best optimize a campaign on AdWords. We implemented the dynamic substitution on the final URL so we could pass KW data through on clic: www.example.com/?keyword={keyword}. But doing ...
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2answers
73 views

Google Adwords Universal App Campaign Doesn't Work

I am using Google Adwords Universal App Campaign to push my app install. However, after sometime I found out everything remains zero. There is no install and no impression at all. How to get Google ...
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40 views

Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution?

Adwords imports E-Commerce tracking from Analytics. Under AdWords > All Campaigns > Conversion Value for a given period it says €7.004,70 For the same period in Analytics it says €7,912.97 under ...
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13 views

Adwords Dynamic Remarketing for Bidding

We want to use custom business data to show customers there new bids on display network and asking them to come back on the website. I have used remarketing for products, since our site provide ...
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28 views

Does changing campaign names in AdWords mess up “Clicks to Sessions - rate” in Google Analytics

Does Google Analytics import AdWords data from connected accounts for every querried report anew? The reason I'm asking is, that I get a Clicks and Sessions Discrepancy warning in Google Analytics ...
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30 views

How to work with Google AdWords Third Party?

For our website advertisement campaign we hired a third party Google AdWords partner. Here some questions how to work with them: Do we need to have our own Google AdWords account, or does the third ...
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1answer
30 views

Adwords Tracking Template URL requires Google Analytics vals?

When setting up an Adwords Tracking Template URL, do I need to include parameters that Google Analytics uses to track Adwords clicks? Or does google handle adding those? For example, if my tracking ...
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1answer
19 views

Display Advertising Attribution

Right now, we're currently running display ads through Google AdWords simultaneously with our traditional search campaigns. In Google Analytics, we can see paths to conversion that include display ...
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46 views

AngularJS URLs with a hash are not displayed properly by Google AdWords

I have 2 pages designed on AngularJS: https://www.example.com/book/ [List page] and https://www.example.com/book/#/vs [Individual page] But in Adwords when user clicking on our ads the google ...
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1answer
51 views

AdWords “impression assisted conversions” - must the last click have been on an ad to count?

AdWords has an "Impr. assisted conv." column which you can add to reports. For this metric, does an ad/keyword/etc. get credit as assisting in a conversion due to having been seen by the user ...
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17 views

AdSense and AdWords CPC

I am using AdSense on my website and my CPC is about 0.15 €. Later I started using AdWords to get more people to my website. I paid for every AdWords click for example 0.1 €. Traffic that came from ...
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62 views

AdWords conversion tracking deduplication by order ID

If someone refreshes the order confirmation page for an order, we don't want the conversion to get counted twice. Based on http://www.channeladvisor.com/webinars/slides/2012-Introducing-Google-...
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1answer
761 views

How to use Google Keyword Planner without Adwords Campaign

I want to use Google Keyword Planner. This requires an adwords account, which is fine. However, Google redirects me the the Getting Started wizard, which requires that I start an adword campaign and ...
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4answers
35 views

Which are the priority online mediums for local businesses? Is Google Adwords appropriate for Local Business marketing?

We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only ...
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82 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
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1answer
26 views

If I redesign my site and change the content, will AdWords continue?

I have a user content driven site, kind of like a blog or something. I had done it in good old PHP and MySQL. I display ads in it using Google AdWords. But the website has gone stale now. So I am ...
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1answer
61 views

Can I safely block Google AdsBot from spidering specific links?

My question is similar to Google Adsbot suddenly crawling odd pages, but my use case is different. I'm running a price comparison website. I have ads directing users to my home page, and other ads ...
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1answer
26 views

Why are some Adwords keywords recorded as (not provided)?

Note: This question is about Adwords CPC keywords – not organic search. In analytics when I filter Adwords clicks by keyword, some clicks show as (not provided). Why is this? And is there a way I ...
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42 views

Indirect conversions from Adwords

We recently ran a Google Adwords, Shopping and Re-Marketting campaign and got zero conversions from them but our sales for that period were up. We had 34,408 impressions 350 clicks but 0 conversions. ...
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17 views

Assigning Ecommerce Revenue Value to Existing Goal Value

Optimizing an existing AdWords - Analytics setup. Previously, a conversion goal was set up, tracking a thank you type page without a value. AdWords is using this from Analytics to measure conversion ...
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2answers
94 views

Do AdWords conversions only track AdWords visitors?

I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only ...
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1answer
25 views

Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

A client is using ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions » Ecommerce, and revenue amounts show up correctly wherever there is a ...
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140 views

Why does my remarketing audience in Google Analytics show 0 eligible audience?

I have defined a new custom audience (my first one) to make available as a remarketing list in my connected AdWords account. I see that my parameters show 1,450 active users that match the conditions ...
3
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1answer
68 views

How can I get Google to display a yellow “Ad” icon for my site using AdWords?

When we search for our website using Google Search, how can we show our site at the top of search results with a yellow Ad icon like below: Is this possible using AdWords?
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18 views

Adwords doing great, organic CTR stuck at 0%

I have finally managed to get my website on the first page of Google for "blue widgets" keyword (#10) but I'm seeing 0 clicks after ~200 impressions for that specific keyword on GSC. For the past ...
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1answer
35 views

When should a company hire an Adwords specialist?

I am working for a quite large fashion label that went online with its new online shops a few months ago. Actually we have the Google Analytics and shop development inhouse, but the Adwords campaigns ...
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22 views

How can I see Adwords Cost and CPC in Google Analytics custom reports?

Actually I can see under Acquisition=> Acquisition => Campaigns my Adwords Costs and so on. But I do not have these metrics at my custom reports. Is there a way to get them to there too?
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0answers
15 views

How search impression share is calculated in Google Adword?

As per Google Adword, Search Impression share is the impressions that you’ve received on the Search Network, divided by the estimated number of impressions that you were eligible to receive. I want ...
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0answers
15 views

Adding keywords to google shopping feed with the product_type attribute

Most of our products are of Irish origin, which is important for our customers who often use the keywords Irish or Ireland in their searches. Many of our products do not have Ireland or Irish in ...
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3answers
424 views

Sudden “organic” traffic growing after AdWords campaign starting

The situation: My site had no organic traffic from Google. It has some referral traffic. After I have launched adwords, my "organic" traffic increased, but not "paid" and no money has been spent in ...
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2answers
218 views

How does AdWords' Pay-Per-Click (PPC) get determined exactly?

Google updates PPC with CTR and past statistics it collects, but it is not clear how exactly and precisely Google determines the PPC for AdWords and AdSense. Could anyone explain it in detail, ...
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0answers
19 views

How to geo-target the US and a specific state in AdWords/Bing Ads

I want to be able to geo-target the US at 10% of bid and specific state at 100% of bid. At the campaign level, I set the bid modifier for United States to decrease by 90% and simply included the ...
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1answer
21 views

How does Conversion Optimizer set bids on campaigns that have zero conversions?

It appears Adwords now allows you to set Conversion Optimizer on campaigns with zero conversions. Before it required you to have 15 or 30 conversions in the last 30 days before you can set this ...
2
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3answers
50 views

Can not accept adWords managing invitation

I just created new Google adWords manager account for being able to obtain adWords API access. For clarity purpose let's assume that the email associated with this account is manager@gmail.com. After ...
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26 views

Custom Parameters & Custom URL for each keyword in Google Adwords

In Bing Ads, there is a nice functionality that allows me to add custom parameters and custom destination URL to keywords, and include them in my ads dynamically. For example: Then I can create an ...
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1answer
19 views

How can we know the Avg.Pos of Keyword on hourly basis in Adword?

How can we know the Avg.Pos of Keyword on hourly basis in Adword ? I want to adjust my bidding based on time, So that when others are bidding high during certain time, I also want to bid higher so ...
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2answers
67 views

How to get analytics to link ecommerce to adwords campaigns

I've been busy setting up analytics and adwords campaigns for a webshop I'm managing. In Analytics I have enabled ecommerce and this seems to work fine, meaning the when I go to Conversions > ...
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0answers
54 views

How to get the additional “Show similar placements” link in placement ideas in the display planner

In the Adwords Display Planner under "Placement ideas" some websites have an additional "Show similar placements" link under which the custom channels of this website (with allowed targeting) are ...
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63 views

Is it possible to have a 200% CTR in Adwords?

For one impression, My Adword campaigning is having 2 clicks how is it possible ? Many times, I feel Adword is over charging the customer like this.
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2answers
109 views

Can I improve my AdWords quality scores with better landing pages?

I noticed that I have some keywords in my AdWords that are totally applicable to my site but the quality score of the keyword is 4 or 5. I'd like to get it up higher by creating custom versions of my ...
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1answer
23 views

What % of users click on Ad position 1 & 2 & 3 in Adword?

I want to get the data on what % of users click on all the Ad position in google adwords ? At least in India it is true that, Most of the Indians compare the price before buying product online. So, ...