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50 views

Import Analytics goals and Ecommerce transactions directly into AdWords account

I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's tracking fine. I have linked Analytics ...
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48 views

On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another medium?

Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?