I guess my question is sort of a two parter... Is it possible to capture a Google Analytics visitors id? (not their traditional Google account id) I'm assuming the Google Analytics script gives ...
I'm trying to evaluate the usefulness of Google Adwords for a friend's site. I'm trying to count the number of sales per month, and see how many have found her page because of the Adwords campaign. ...
On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another medium?