AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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14 views

How to get analytics to link ecommerce to adwords campaigns

I've been busy setting up analytics and adwords campaigns for a webshop I'm managing. In Analytics I have enabled ecommerce and this seems to work fine, meaning the when I go to Conversions > ...
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4answers
2k views

Interpreting Full Referrer in Google Analytics

I pay for advertising through google adwords, and I'm watching to ensure I'm not paying for fake clicks. (I'm new at this). I have setup Google Analytics and I'm not sure how to interpret the FULL ...
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40 views

Custom parameters on keyword level and all others (landing page, final url, tracking template) on Ad level?

my goal is to track the cost (or max cpc) of each keyword coming to my website. That means I have to play a lot on keyword level, right? So, as far as I know the solution is given from the "custom ...
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1answer
45 views

Does a third party tracking service have to redirect to the final URL specified by the AdWords lpurl parameter?

According to this article, https://support.google.com/adwords/answer/6076199 When you define a final URL as your landing page, you can use URL options to manage your tracking and redirect ...
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2answers
45 views

Anything I can do to stop others using my productname as keyword in Google Adwords

Is there anything I can do to stop others using my product name as keyword in adwords Whenever I search for my product name it shows an advert for a competitor product. Im only a one-man micro ...
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32 views

How to see the full conversion funnel of a customer

I want to be able to query which of my converted customers came from Google AdWords, or other similar paid campaigns, so that I can figure out whether or not my campaigns are successful. Ideally I ...
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1answer
23 views

AdWords animated display ads - have 30 sec limit start on view?

According to https://support.google.com/adwordspolicy/answer/176108?hl=en, the total animation time for an ad needs to be kept to 30 sec, including looping. When making an animated ad, I don't want ...
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1answer
12 views

How can I improve the quality of more generic adwords keywords?

I'm looking to improve the quality on some of my more generic keywords. 50% of my traffic comes from two keywords: "Bokförignsprogram" (accounting software) and "faktureringsprogram" (invoicing ...
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21 views

Google display network ad for people with the remarketing tag has no impressions

I created a display network ad. I set up an automatic bid and on campaigns management it says "eligible". My display network list has 120 items (people with remarketing tag). However I don't have ...
2
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1answer
18 views

Is there such a thing as overall account quality score in Google AdWords?

I see this referenced sometimes by adwords-consultants and it's used as an argument to buy ads for your own brand. However I have never seen any data to support this claim and Google doesn't seem to ...
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0answers
16 views

How to get bid simulation reports from AdWords My Client Center?

According to this article one can download bid simulation reports on the My Client Center (MCC) level. Unfortunately, I don't see how. When I go to my MCC > Client Reporting > Keyword Performance ...
2
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1answer
22 views

Can one create a new goal for previous AdWords visitors if they now go to the goal page?

I know you cant create goals retrospectively in Analytics and AdWords. But I have been converting most of my AdWords customers in my showroom, not online through the ecommerce part of the website. I ...
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1answer
43 views

How can I see a list of Keywords with Goal progress for each?

I have created several goals in Google Analytics and I want to view the keywords we've bid on with the Conversion Rate for each Goal. I've connected GA and Adwords. I can see the Goals but not by ...
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1answer
102 views

Is it possible to target a specific website using Google Adwords?

I'm trying to advertise my website to people visiting a specific webpage through google adwords. I know it's possible due to this Google's webpage - ...
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2answers
54 views

How to debug wrong channel attribution in Google Analytics

I have a client with an online shop whose backend system show some 50000 transactions for the last year. Google Analytics show 48000 Transactions (all numbers are by way of example only) which is ...
2
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1answer
34 views

Can I use reviews hosted on my own domain for AdWords review extension?

I am gathering reviews for my eshop by a third party service but the service is not using schema.org to mark up the reviews. This means that I can't use them for AdWords review extensions. I have ...
2
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2answers
41 views

How to track the source of a conversion using Google Analytics?

I'm generating leads from a number of sources, ultimately culminating in a variety of conversion options (call, form submit, and direct email), and I want to isolate the conversions which are coming ...
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0answers
22 views

How to make adwords autobidding bid separately on each keyword

I used manual bidding most of the times I worked with Adwords, but recently I encountered client with 4000+ keywords. I tried automatic bidding to save my time, but it does work in weird way. It ...
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15 views

How do I increase my search engine ranking? [duplicate]

I have been in the web optimization biz for a while now. What are some good improvements I can make on my website to increase my rankings.
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1answer
124 views

Excluding all locations in AdWords except US

Is there a way to exclude all locations in AdWords except the US? I'm not sure if the only way to do this is the manually add countries that aren't US (I know the limit is 1,000. I'm also aware that ...
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1answer
24 views

Adwords ad group quality score

I've heard some Pay Per Click consultants claim that having poor performing keywords in an ad group effects the quality score of other keywords and Google uses a form of quality score for the entire ...
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2answers
93 views

Optimize user session duration with AdWords in addition to conversion tracking?

We've set conversion tracking with our e-commence website in our thank you page for conversion tracking (when user is click an ads from google search results) The problem is, the conversion tracking ...
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1answer
51 views

How does dynamic content replacement affect PPC quality score?

I'm looking to write a script that dynamically replaces elements of my page with content related to the keyword that resulted in a PPC click. For example, visiting the landing page after searching on ...
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1answer
120 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
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1answer
59 views

Google Adwords campaign is not receiving any traffic at all, despite raising my bid

I have two sets of ads, one for search and one for display network only. The search ads have had 2 impressions, no clicks, the daily budget is £15 and there are 94 keywords targeted, 75 are those ...
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1answer
169 views

Is there a way to access the AdWords API for free?

Is there a current way to access the AdWords API and get average monthly searches per keyword search?
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21 views

See individual Google Shopping products performances in Analytics

I'm running a Google Shopping for search campaign in Adwords. So the products are pulled in from my merchant center and displayed with a picture in the SERPs. In Google Analytics or Adwords I can not ...
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1answer
16 views

Google Adwords - how to specify AND and OR in Keyword

There are many ways to define keywords for a campaign. However is there a way to make ORs? While searching in google it would like '"keyword (ketwordOr1|keywordOr2)"'. That would return results such ...
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1answer
60 views

Can I split a $50 coupon from Google Adwords across multiple campaigns?

I'm receiving free coupons for Google Adwords Can I split the $50 into $10 for each website running campaigns? Is this possible?
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2answers
21 views

Google PPC hugely different cost estimates

I am new to Adwords, and have set up my first campaign. With the keyword planning tool, it suggests that for a bidding price of ZAR 0.14 (about USD 0.01) I can get 70 clicks a day for the keywords ...
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1answer
111 views

Can AdWords ValueTrack parameters be nested?

Google provides ValueTrack as a mechanism for adding dynamic parameters to your advertising URLs. I have successfully used it for tracking clicks from their search network and content network in ...
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320 views

anonymous.google as a site name placement in Google AdWords?

We started a campaign on Google AdWord's content network. Using Value Track, they let you use {placement} in your ad URL so that the name of the site where your ad appears is passed as a URL ...
2
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1answer
194 views

Can I advertise in Google AdWords with multiple places to click in an ad with different actions?

I want to create a graphical Ad for my website that has more than one button or a multiple choice question. It possible to run such an ad in the Google AdWords content network? If so, how do I ...
2
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1answer
49 views

How to track in Google Analytics registrations coming from Google AdWords ads?

I created a campaign in Google AdWords and some ads in it and gave them URLs like mydomain.tld/registration/?utm_campaign=mycampaing&ad=x ...
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1answer
42 views

Get exact time of each click - AdWords

I have an AdWords campaign running and want to get a list with all clicks and the exact time the click occured. And I want to do this without having a tracking code on my homepage. So it needs to be ...
2
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2answers
40 views

Can I use Google AdWords to advertise on my competitors sites after that visitor left my site?

For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying AdSense, it is likely that re-marketing ad will be ...
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1answer
215 views

Getting the keyword as a parameter from Adwords using ValueTrack

I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using ...
2
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1answer
20 views

How do I track where a conversion 'came from'?

I want to advertise on Google Adwords AND Linked-In. However I want to know which is more successful at getting a conversion. I'm not really sure how to set things up so that I can do this? I have ...
2
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1answer
306 views

What are “search volume trends” in AdWords?

There was a change in Google Keyword Planner that added a "search volume trends" graph. How is it calculated? The keyword "keyword1" has 800 average monthly searches while the search volume trends ...
3
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1answer
207 views

How can I manage multiple AdWords accounts using the same login?

This is the situation. I have an AdWords account which I use with my own email address. My girlfriend has another which she uses with her email address. However I am managing her ads for her so I want ...
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1answer
1k views

Referrals from googleads.g.doubleclick.net . I don't have adwords running

I am seeing referrals from googleads.g.doubleclick.net in Google Analytics reports off late. They are very sparse but it's there. I am confused as I understand this may be referral from AdWords but I ...
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2answers
52 views

Do AdWords conversions only track AdWords visitors?

I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only ...
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2answers
32 views

In Google Adwords the impressions and clicks are not broken out according to keyword

Even though I have thousands of impressions and a few dozen clicks, there is no detail in the AdWords interface about the keywords. In other words, I would like to know which clicks and impressions ...
2
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0answers
193 views

Import Analytics goals and Ecommerce transactions directly into AdWords account

I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's tracking fine. I have linked Analytics ...
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2answers
52 views

Google analytics and Adwords showing very different figures

In AdWords I have 1 advert running only. The landing page includes a querystring so I can track it. EG, www.mydomain.com/products?source=CPC I also use Google Analytics. For February I have approx ...
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2answers
46 views

Why my ads do not show up on Google?

My friend bid for "catalog carrefour". If I search for "catalog carrefour" on Google, I would expect some ads showing up on top. It didn't. My ads doesn't show up. Even though Google AdWords say my ...
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1answer
220 views

Use Google Adwords to track click conversions

I have read that Google Analytics supports click conversions (Tracking click conversions with Google Analytics). But I think I rather have conversions tracked within AdWords so I have a single source ...
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1answer
705 views

Adwords - Ad disapproved - Invalid HTTP Response Code

I created a new Adwords campaign but it's getting rejected because of the reason: [Destination URL] Invalid HTTP Response Code I used fiddler2 to see what could be up with the response codes but ...
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1answer
34 views

Is it possible to create a “all keywords in adgroup must contain X”?

I run a Google AdWords campaign with (amongst others) the following AdGroups: Accounting Accounting non profits in each group I have a bunch of keywords. I use broad match with a + before it. Like: ...
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1answer
312 views

How to unlink AdWords account created within My Client Center?

I have an AdWords My Client Center (MCC) that I log into. I am the only one that can log into the MCC. Within the MCC, I have 3 linked Adwords Accounts. These are each separate, standalone AdWords ...