AdWords is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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How to advertise online whilst being an individual and not a company? [closed]

I recently tried to run an AdWords campaign to promote my web page. When i tried to create a new campaign, google asks for my company information...which i dont have. So...i googled for other popular ...
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3answers
14 views

Which are the priority online mediums for local businesses? Is Google Adwords appropriate for Local Business marketing?

We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only ...
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1answer
70 views

html5 banner using Google Web Designer

I have create a html5 banner using Google Web Designer following pretty much all the guidelines (https://support.google.com/webdesigner/answer/3261498?hl=en&ref_topic=3261495&rd=1). I ...
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17 views

Google Analytics MCF Showing Incorrect Data - Segment

We are using segment.io (segment.com) for a SaSS website. Currently the Multi-Channel funnel data for "Top Conversion Paths" is showing some "unavailable" even though we have updated the the Display ...
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8 views

Google Analytics: Connect AdWords Keyword with Event

I have set up a Google AdWords campaign with various keywords. In order to evaluate the effectivity of each keyword, I want to track each keyword against an event I have set up. The event fires when a ...
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21 views

Adressing external Wordpress Installation from primary Domain

I have a primary domain, let's call it company.com for example's sake. Under this domain there's a wordpress installation running where i am currently working on my "main Site". I also currently ...
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11 views

Is there a correlation between the number of search results of a google keyword and it's search volume

So to make it a little bit more clear. If you search a word in google you see the number of search results. If you use adwords you can view the number of times this keyword is searched per day. Is ...
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11 views

In Adwords, the link appears when banner is active

I tried to erase the link in the main title and only retain the title. The thing is that when I edit the banner, it appears without the link. I see it with the link -- weebly.com -- only when the ...
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1answer
11 views

Adding Social Extensions to Google Ad Words

I have viewed several videos that describe how to add G+ to Google Ad Words' ad extensions. The issue is that in 2015, there is no "Add Social Extensions" option under the Add Extensions tab. Can ...
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23 views

How to update Adwords Shopping Campaign

I have a question on Adwords Shopping Campaign but can't find the answer anywhere. I generated a Google shopping feed and submitted it to Google Merchant Center. I linked Google Merchant Center ...
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66 views

AdsBot-Google making requests that include the domain name and result in 404

AdsBot-Google bot has recently started making a lot of requests results in 404. These are not likely to ever be requested by users and all include the domain name so instead of requesting /index.html ...
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2answers
107 views

Traffic from Adwords has a near-100% bounce rate

With most web traffic sources, my bounce rates are unextraordinary. But with traffic coming from Google Adwords advertisements (googleads.g.doubleclick.net), the bounce rate is 100% most days, and ...
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41 views

How to view 'Final URL' in Analytics after upgrading from 'Destination URL' in Adwords?

We're in the middle of our Destination URL to Final URL upgrade in AdWords and typically we'd be able to view Destination URL in Analytics, so we assumed we could still do this with the Final URL. ...
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2answers
41 views

How to get analytics to link ecommerce to adwords campaigns

I've been busy setting up analytics and adwords campaigns for a webshop I'm managing. In Analytics I have enabled ecommerce and this seems to work fine, meaning the when I go to Conversions > ...
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3answers
13k views

Interpreting Full Referrer in Google Analytics

I pay for advertising through google adwords, and I'm watching to ensure I'm not paying for fake clicks. (I'm new at this). I have setup Google Analytics and I'm not sure how to interpret the FULL ...
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1answer
165 views

Custom parameters on keyword level and all others (landing page, final url, tracking template) on Ad level?

my goal is to track the cost (or max cpc) of each keyword coming to my website. That means I have to play a lot on keyword level, right? So, as far as I know the solution is given from the "custom ...
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1answer
129 views

Does a third party tracking service have to redirect to the final URL specified by the AdWords lpurl parameter?

According to this article, https://support.google.com/adwords/answer/6076199 When you define a final URL as your landing page, you can use URL options to manage your tracking and redirect ...
2
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2answers
61 views

Anything I can do to stop others using my productname as keyword in Google Adwords

Is there anything I can do to stop others using my product name as keyword in adwords Whenever I search for my product name it shows an advert for a competitor product. Im only a one-man micro ...
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1answer
56 views

How to see the full conversion funnel of a customer

I want to be able to query which of my converted customers came from Google AdWords, or other similar paid campaigns, so that I can figure out whether or not my campaigns are successful. Ideally I ...
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1answer
51 views

AdWords animated display ads - have 30 sec limit start on view?

According to https://support.google.com/adwordspolicy/answer/176108?hl=en, the total animation time for an ad needs to be kept to 30 sec, including looping. When making an animated ad, I don't want ...
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1answer
17 views

How can I improve the quality of more generic adwords keywords?

I'm looking to improve the quality on some of my more generic keywords. 50% of my traffic comes from two keywords: "Bokförignsprogram" (accounting software) and "faktureringsprogram" (invoicing ...
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33 views

Google display network ad for people with the remarketing tag has no impressions

I created a display network ad. I set up an automatic bid and on campaigns management it says "eligible". My display network list has 120 items (people with remarketing tag). However I don't have ...
2
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1answer
24 views

Is there such a thing as overall account quality score in Google AdWords?

I see this referenced sometimes by adwords-consultants and it's used as an argument to buy ads for your own brand. However I have never seen any data to support this claim and Google doesn't seem to ...
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0answers
21 views

How to get bid simulation reports from AdWords My Client Center?

According to this article one can download bid simulation reports on the My Client Center (MCC) level. Unfortunately, I don't see how. When I go to my MCC > Client Reporting > Keyword Performance ...
2
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1answer
25 views

Can one create a new goal for previous AdWords visitors if they now go to the goal page?

I know you cant create goals retrospectively in Analytics and AdWords. But I have been converting most of my AdWords customers in my showroom, not online through the ecommerce part of the website. I ...
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1answer
49 views

How can I see a list of Keywords with Goal progress for each?

I have created several goals in Google Analytics and I want to view the keywords we've bid on with the Conversion Rate for each Goal. I've connected GA and Adwords. I can see the Goals but not by ...
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1answer
247 views

Is it possible to target a specific website using Google Adwords?

I'm trying to advertise my website to people visiting a specific webpage through google adwords. I know it's possible due to this Google's webpage - ...
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2answers
103 views

How to debug wrong channel attribution in Google Analytics

I have a client with an online shop whose backend system show some 50000 transactions for the last year. Google Analytics show 48000 Transactions (all numbers are by way of example only) which is ...
2
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1answer
46 views

Can I use reviews hosted on my own domain for AdWords review extension?

I am gathering reviews for my eshop by a third party service but the service is not using schema.org to mark up the reviews. This means that I can't use them for AdWords review extensions. I have ...
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2answers
52 views

How to track the source of a conversion using Google Analytics?

I'm generating leads from a number of sources, ultimately culminating in a variety of conversion options (call, form submit, and direct email), and I want to isolate the conversions which are coming ...
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0answers
28 views

How to make adwords autobidding bid separately on each keyword

I used manual bidding most of the times I worked with Adwords, but recently I encountered client with 4000+ keywords. I tried automatic bidding to save my time, but it does work in weird way. It ...
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15 views

How do I increase my search engine ranking? [duplicate]

I have been in the web optimization biz for a while now. What are some good improvements I can make on my website to increase my rankings.
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1answer
286 views

Excluding all locations in AdWords except US

Is there a way to exclude all locations in AdWords except the US? I'm not sure if the only way to do this is the manually add countries that aren't US (I know the limit is 1,000. I'm also aware that ...
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1answer
27 views

Adwords ad group quality score

I've heard some Pay Per Click consultants claim that having poor performing keywords in an ad group effects the quality score of other keywords and Google uses a form of quality score for the entire ...
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2answers
112 views

Optimize user session duration with AdWords in addition to conversion tracking?

We've set conversion tracking with our e-commence website in our thank you page for conversion tracking (when user is click an ads from google search results) The problem is, the conversion tracking ...
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1answer
76 views

How does dynamic content replacement affect PPC quality score?

I'm looking to write a script that dynamically replaces elements of my page with content related to the keyword that resulted in a PPC click. For example, visiting the landing page after searching on ...
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1answer
169 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
2
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1answer
83 views

Google Adwords campaign is not receiving any traffic at all, despite raising my bid

I have two sets of ads, one for search and one for display network only. The search ads have had 2 impressions, no clicks, the daily budget is £15 and there are 94 keywords targeted, 75 are those ...
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1answer
230 views

Is there a way to access the AdWords API for free?

Is there a current way to access the AdWords API and get average monthly searches per keyword search?
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1answer
23 views

See individual Google Shopping products performances in Analytics

I'm running a Google Shopping for search campaign in Adwords. So the products are pulled in from my merchant center and displayed with a picture in the SERPs. In Google Analytics or Adwords I can not ...
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1answer
21 views

Google Adwords - how to specify AND and OR in Keyword

There are many ways to define keywords for a campaign. However is there a way to make ORs? While searching in google it would like '"keyword (ketwordOr1|keywordOr2)"'. That would return results such ...
2
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1answer
62 views

Can I split a $50 coupon from Google Adwords across multiple campaigns?

I'm receiving free coupons for Google Adwords Can I split the $50 into $10 for each website running campaigns? Is this possible?
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2answers
25 views

Google PPC hugely different cost estimates

I am new to Adwords, and have set up my first campaign. With the keyword planning tool, it suggests that for a bidding price of ZAR 0.14 (about USD 0.01) I can get 70 clicks a day for the keywords ...
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1answer
156 views

Can AdWords ValueTrack parameters be nested?

Google provides ValueTrack as a mechanism for adding dynamic parameters to your advertising URLs. I have successfully used it for tracking clicks from their search network and content network in ...
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1answer
476 views

anonymous.google as a site name placement in Google AdWords?

We started a campaign on Google AdWord's content network. Using Value Track, they let you use {placement} in your ad URL so that the name of the site where your ad appears is passed as a URL ...
2
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1answer
288 views

Can I advertise in Google AdWords with multiple places to click in an ad with different actions?

I want to create a graphical Ad for my website that has more than one button or a multiple choice question. It possible to run such an ad in the Google AdWords content network? If so, how do I ...
2
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1answer
72 views

How to track in Google Analytics registrations coming from Google AdWords ads?

I created a campaign in Google AdWords and some ads in it and gave them URLs like mydomain.tld/registration/?utm_campaign=mycampaing&ad=x ...
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1answer
64 views

Get exact time of each click - AdWords

I have an AdWords campaign running and want to get a list with all clicks and the exact time the click occured. And I want to do this without having a tracking code on my homepage. So it needs to be ...
2
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2answers
55 views

Can I use Google AdWords to advertise on my competitors sites after that visitor left my site?

For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying AdSense, it is likely that re-marketing ad will be ...
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1answer
310 views

Getting the keyword as a parameter from Adwords using ValueTrack

I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using ...