1
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1answer
14 views

How to account for multiple basket views in Google Analytics conversion funnel?

Assuming a typical ecommerce sales funnel of: 1. add to basket 2. browse more products 3. add (again) to basket 4. checkout 5. confirmation page How does one account for the multiple visits to ...
1
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1answer
10k views

Google Analytics Ecommerce transaction tracking by UserID for Transaction?

I am setting up Google Analytics transaction tracking and I plan to pass "userID" as a transaction id. While site usually has one-time purchases, there are sometimes users who purchase same product ...